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Think Twice Before Posting a Negative Review

Posted By Adrienne Barker, American Cancer Society, Tuesday, July 4, 2017
The Impact of Negative Reviews
It is widely known that negative reviews can harm a business: but how many people realize the true extent of their actions on the company? With the greater accessibility of online platforms, many customers find it simple to vent their rage over a slight mishap at the restaurant in the form of a negative online review. However, little do they know that their heated words are the cause of a failing business and a perilous situation for many employees. 

A negative review can cripple a company in two significant ways:

•    Customers are warded off by the unappealing comments.
•    Business sales rapidly decline

According to recent statistics, 88% of customers are known to believe online reviews just as much as a personal recommendation – this illustrates exactly how important a review is to business. Moreover, 92% of customers tend to read online reviews, which is 4% more than in 2014. Therefore, your one negative star rating will be read by countless others who may very well reject the business, in favor of another. Is it worth creating so much loss for people over a five-minute delay in service? It is immoral not to consider other available options instead of instantly expressing our dissatisfaction in the worst possible way. 

For example, when you feel as if the service provided is not up to the mark, how about requesting to speak to the manager – take for instance the head chef in a restaurant – and express your queries on the spot. A confrontation helps resolve the problem much quicker and far more cleanly than an online review: the necessary steps are undertaken instantly. Another viable option is to call the manager and book a private appointment with him/her to discuss the problem. You may even be given a gift coupon or a refund as compensation.  

We’ve been taught in life to give everyone a second chance – so why not give the company the benefit of the doubt? Maybe a new employee came in and jumbled up your order; maybe they were just having an off day. If the deed was not that significant then consider going one last time again: who knows, your new experience may be radically different from your previous one. This method is much fairer than ruining business for one botched event.

Negative reviews are not the only option to express our dissatisfaction with a company. Keeping in mind the seriousness of a negative online review, how harshly it can impact a business and the much friendlier options available to a client instead, we should carefully consider our actions before inflicting undue harm upon others. 
 

Tags:  business  customer service  negative  reviews 

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