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phx :: asba social media exchange
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9/15/2010
When: wednesday
9:00am - 10:30am
Where: asba
4600 e. washington street
#340
phoenix, Arizona  85034
United States
Contact: rebecca rolfe


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The asba exchange groups offer networking, education and peer mentoring in several topic areas. These groups meet once a month and feature speakers with knowledge and expertise on a particular topic. Participants also have the opportunity to share knowledge and interact with the other attendees in an open format.

Facilitated by Jennifer Maggiore, Maggiore Consulting & Marketing


SYWTDSM: So you want to do social media (SYWTDSM), but do you know why and how?

Smart businesses, large and small, continue to recognize that incorporating social media into their current strategy is essential to reaching consumers and clients now and in the future. But do you know WHY you want to reach your audience and WHAT you want them to do once you connect? This workshop will discuss three reasons for social media engagement:

Create authenticity/personality
Build a brand
Build and enhance relationships

Abbie S. Fink is vice president/general manager of HMA Public Relations, a full-service marketing communications and public relations agency.





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