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International Search Engine Optimization
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When: Tuesday, June 14
8:30am - Noon
Where: Pima Community College – Amethyst Room
1255 North Stone Avenue
Tucson, Arizona  85709
United States
Contact: Matt Baker

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Export University :: International Search Engine Optimization

The second installment of Export University is now open for registrations - In our second class we will discuss the effects of the internet on international trade. With roughly 63 percent of the world's online population being languages other than English, International Search Engine Optimization is an important component to an effective global Internet marketing strategy. For example, each time you search for something on the internet you get a listing of possible prospects from your home country, not listings from around the world. If you are an exporter or need to find international buyers and your website isn’t searchable in your key target markets, you could be missing out on potential sales. Come learn from experts in search engine optimization and learn how to drive international traffic to your website.

This session will include the following topics:
  • How to register your website in key markets around the world
  • Costs associated with website registrations and localization
  • Which search engines are used most frequently in your key markets
  • Free analytic tools to help guide your website decision making
  • Strategies to position your company to effectively reach international consumers

Session: International Search Engine Optimization
Date: June 14, 2011
Time: 8:30am -12:00
Location: Pima Community College – Amethyst Room
1255 North Stone Avenue
Tucson, AZ 85709
Cost: $49 ($39 for ASBA members)
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