Wednesday, August 17
9am - 10:30am
« Go to Upcoming Event List
businesses find that creating an in-house Social Media Community
Manager is more practical and cost-effective for their needs than
working with an agency. But throwing an inexperienced employee into
social media is like throwing them to the wolves- let us train your
Social Media Community Manager for success!
This employee is on the front line of communication, it is crucial that he or she understand-
intro to social media concepts, strategy basics
how to determine which platforms to use and why
managing conflict and negative reviews/comments, the 2 things to NEVER discuss in social media
how to measure performance/ROI and achieve corporate objectives
how to grow a community
the fine balance between social engagement and offering soft marketing messages
class is a total of 3 weeks for the Community Manager (9am to 10:30am
on Aug 17, 24, and 31) and one week for the Executive/Manager/Owner who
oversees this position on Sep 7, 9am to 10:30am.
Executive Overview will include what your Social Media Community
Manager has learned, what to look for in hiring additional social media
employees, expectations for and how to manage this position. Takeaway
includes a template for developing social media guidelines for employee
$147 per person for 3 week course PLUS free Executive Overview
$99 for ASBA Members (please email firstname.lastname@example.org for discount code to use at check out)
- All classes are non-refundable (a substitute attendee may be sent in
your place, or you may reschedule to a later course date one time).
- Most classes are held at our conference room in Old Town Scottsdale
at 4110 N Scottsdale Rd, Suite 340 (Scottsdale Financial Center at the
NW corner of Indian School and Scottsdale Roads) unless otherwise noted-
for instance, some classes are webinar only, and some classes are
scheduled at alternate venues.
- All attendees must register at least 1 day in advance. To inquire
about volume discounts for 5 or more attendees, custom curriculum, or
classes on-site at your location, please email Lauren Pfingstag at
Lauren@mcmaz.com or call at 480-374-5343.
- Handouts and screenshots will be provided, but attendees are
strongly encouraged to bring laptops for a hands on experience. Free
wi-fi will be provided.
- *Please note that classes may be rescheduled if there are less than 5 registered attendees.