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Social Media Community Manager Intensive w/ Free Executive Overview
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8/17/2011
When: Wednesday, August 17
9am - 10:30am
Where: Arizona
United States
Contact: Carol Mangen
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Many businesses find that creating an in-house Social Media Community Manager is more practical and cost-effective for their needs than working with an agency. But throwing an inexperienced employee into social media is like throwing them to the wolves- let us train your Social Media Community Manager for success!

This employee is on the front line of communication, it is crucial that he or she understand-

intro to social media concepts, strategy basics

how to determine which platforms to use and why

brand championing

managing conflict and negative reviews/comments, the 2 things to NEVER discuss in social media

how to measure performance/ROI and achieve corporate objectives

how to grow a community

the fine balance between social engagement and offering soft marketing messages

This class is a total of 3 weeks for the Community Manager (9am to 10:30am on Aug 17, 24, and 31) and one week for the Executive/Manager/Owner who oversees this position on Sep 7, 9am to 10:30am.

The Executive Overview will include what your Social Media Community Manager has learned, what to look for in hiring additional social media employees, expectations for and how to manage this position. Takeaway includes a template for developing social media guidelines for employee use.


$147 per person for 3 week course PLUS free Executive Overview

$99 for ASBA Members (please email cmangen@asba.com for discount code to use at check out)




  • All classes are non-refundable (a substitute attendee may be sent in your place, or you may reschedule to a later course date one time).
  • Most classes are held at our conference room in Old Town Scottsdale at 4110 N Scottsdale Rd, Suite 340 (Scottsdale Financial Center at the NW corner of Indian School and Scottsdale Roads) unless otherwise noted- for instance, some classes are webinar only, and some classes are scheduled at alternate venues.
  • All attendees must register at least 1 day in advance. To inquire about volume discounts for 5 or more attendees, custom curriculum, or classes on-site at your location, please email Lauren Pfingstag at Lauren@mcmaz.com or call at 480-374-5343.
  • Handouts and screenshots will be provided, but attendees are strongly encouraged to bring laptops for a hands on experience. Free wi-fi will be provided.
  • *Please note that classes may be rescheduled if there are less than 5 registered attendees.


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