10/6/2011 to 10/27/2011
Tuesdays, Oct 6 - Oct 27
8am - 9:30am
9237 E. Via De Ventura, Suite 115
Scottsdale, Arizona 85258
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Social Media Community Manager Intensive
Many businesses find that creating an in-house Social Media
Community Manager is more practical and cost-effective for their needs than
working with an agency. But throwing an inexperienced employee into social media
is like throwing them to the wolves- let us train your Social Media Community
Manager for success!
This employee is on the front line of communication, it is
crucial that he or she understand-
- intro to social media concepts, strategy basics
- how to determine which platforms to use and why
- brand championing
- managing conflict and negative reviews/comments, the 2
things to NEVER discuss in social media
- how to measure performance/ROI and achieve corporate
- how to grow a community
- the fine balance between social engagement and offering soft
Use special promotional code ASBA to receive a discount on
This class is a total of 3 weeks for the Community Manager
(beginning Oct 6) and one week for the Executive/Manager/Owner who oversees
this position on Oct 27, all are 8am to 9:30am.
The Executive Overview will include what your Social Media
Community Manager has learned, what to look for in hiring additional social
media employees, expectations for and how to manage this position. Takeaway
includes a template for developing social media guidelines for employee use.
To inquire about volume discounts for 5 or more attendees,
custom curriculum, or classes on-site at your location, please email Lauren
Pfingstag at Lauren@mcmaz.com or call at 480-374-5343.
There are no refunds, but you may send someone in your
Handouts and screenshots will be provided, but attendees are
strongly encouraged to bring laptops for a hands on experience. Free wi-fi will
*Please note that classes may be rescheduled if there are
less than 5 registered attendees.