How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
learn exactly how to cultivate new and diverse customer segments with
confidence. Do’s and don’ts are covered in detail. Dozens of real life, real
world examples – good and bad – are shared so that you better understand how
others have done this successfully.
- The do’s and don’ts of marketing to
women, immigrants, Hispanics, African Americans, Asians, gays and lesbians
and different generations
- How to identify the key value
differences according to political views, sexuality, hobbies, rural vs.
metro areas, military vs. civilian cultures, vegetarians vs. omnivores,
and much more
- How to tweak your product or service to
be relevant to a new customer group
- How to communicate in a relevant manner
by showing respect for others’ cultures, values, language and priorities
- How to create messaging that resonates
with each generation’s unique values
- How to make your business or product
operationally ready and operationally friendly, meaning that you can make
a customer feel comfortable throughout a transaction
McDonald is president of McDonald
Marketing, named one of the top ad agencies in the U.S. by Advertising
Age. Despite her blond hair and blue eyes, Kelly is an expert in
multicultural marketing and marketing to consumer values. She has been
featured on CNBC, in Fast Company, Business
Week, on CNNMoney.com and on Sirius/XM Radio.
and continental breakfast
Four Points by Sheraton
7060 S. Tucson
Blvd. Tucson AZ 85706
Room: La Posada Ballroom
$30 MTCVB Partners & Tucson
Hispanic Chamber Members/$35 Others
Tuesday, September 13, 2011
online at www.visitTucson.org/PartnerRSVP.
You will receive an immediate e-mail confirmation
Your payment in advance is your
guaranteed reservation (either online with Visa or MasterCard) or you may also
call me at 770-2131 with your CC#.
a prior reservation: $40 MTCVB Partners & Tucson Hispanic Chamber Members
$45 Others, at the door;
No shows will be billed.