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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
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9/14/2011
When: September 14, 2011
From 8am-10am
Where: Four Points by Sheraton Tucson Airport
7060 S. Tucson Blvd.
Tucson, Arizona  85706
United States
Contact: Laurie J. White, CTA
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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers


You will learn exactly how to cultivate new and diverse customer segments with confidence. Do’s and don’ts are covered in detail. Dozens of real life, real world examples – good and bad – are shared so that you better understand how others have done this successfully.

You’ll learn:

  • The do’s and don’ts of marketing to women, immigrants, Hispanics, African Americans, Asians, gays and lesbians and different generations
  • How to identify the key value differences according to political views, sexuality, hobbies, rural vs. metro areas, military vs. civilian cultures, vegetarians vs. omnivores, and much more
  • How to tweak your product or service to be relevant to a new customer group
  • How to communicate in a relevant manner by showing respect for others’ cultures, values, language and priorities
  • How to create messaging that resonates with each generation’s unique values
  • How to make your business or product operationally ready and operationally friendly, meaning that you can make a customer feel comfortable throughout a transaction

Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age.  Despite her blond hair and blue eyes, Kelly is an expert in multicultural marketing and marketing to consumer values.  She has been featured on CNBC, in Fast Company, Business Week, on CNNMoney.com and on Sirius/XM Radio.


Date/Time/Seminar Schedule:
Wednesday, September 14, 2011

8-8:30 a.m.
       Registration and continental breakfast
8:30-10 a.m.
     Seminar

Place:
Four Points by Sheraton Tucson Airport

7060 S. Tucson Blvd. Tucson AZ 85706     Room: La Posada Ballroom

Cost:                $30 MTCVB Partners & Tucson Hispanic Chamber Members/$35 Others
RSVP/Pay By:
   Tuesday, September 13, 2011

Register online at www.visitTucson.org/PartnerRSVP. You will receive an immediate e-mail confirmation
when registering online.


Your payment in advance is your guaranteed reservation (either online with Visa or MasterCard) or you may also call me at 770-2131 with your CC#. 

Without a prior reservation: $40 MTCVB Partners & Tucson Hispanic Chamber Members

$45 Others, at the door; No shows will be billed.

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