Print Page   |   Your Cart   |   Sign In
How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
View Registrations Tell a Friend About This EventTell a Friend

When: September 14, 2011
From 8am-10am
Where: Four Points by Sheraton Tucson Airport
7060 S. Tucson Blvd.
Tucson, Arizona  85706
United States
Contact: Laurie J. White, CTA
« Go to Upcoming Event List  

How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

You will learn exactly how to cultivate new and diverse customer segments with confidence. Do’s and don’ts are covered in detail. Dozens of real life, real world examples – good and bad – are shared so that you better understand how others have done this successfully.

You’ll learn:

  • The do’s and don’ts of marketing to women, immigrants, Hispanics, African Americans, Asians, gays and lesbians and different generations
  • How to identify the key value differences according to political views, sexuality, hobbies, rural vs. metro areas, military vs. civilian cultures, vegetarians vs. omnivores, and much more
  • How to tweak your product or service to be relevant to a new customer group
  • How to communicate in a relevant manner by showing respect for others’ cultures, values, language and priorities
  • How to create messaging that resonates with each generation’s unique values
  • How to make your business or product operationally ready and operationally friendly, meaning that you can make a customer feel comfortable throughout a transaction

Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age.  Despite her blond hair and blue eyes, Kelly is an expert in multicultural marketing and marketing to consumer values.  She has been featured on CNBC, in Fast Company, Business Week, on and on Sirius/XM Radio.

Date/Time/Seminar Schedule:
Wednesday, September 14, 2011

8-8:30 a.m.
       Registration and continental breakfast
8:30-10 a.m.

Four Points by Sheraton Tucson Airport

7060 S. Tucson Blvd. Tucson AZ 85706     Room: La Posada Ballroom

Cost:                $30 MTCVB Partners & Tucson Hispanic Chamber Members/$35 Others
RSVP/Pay By:
   Tuesday, September 13, 2011

Register online at You will receive an immediate e-mail confirmation
when registering online.

Your payment in advance is your guaranteed reservation (either online with Visa or MasterCard) or you may also call me at 770-2131 with your CC#. 

Without a prior reservation: $40 MTCVB Partners & Tucson Hispanic Chamber Members

$45 Others, at the door; No shows will be billed.

Get $5k-$20 in Free Marketing: Make 2016 Your Year for Success!

In Business Magazine

Use In Business Magazine as a tool to reach your customers for 2016. Through Print, Online, Social Media, Email & Events, you can realize an additional $5k to $20k in free advertising with In Business Magazine over 2016.


Small is the New Black


What's trending for 2016? Small Business! This year, resolve to support our local economy by "Thinking Small" at least one time each week! Need help finding a small biz? Visit! #ThinkSmallBiz


Allowing you to concentrate on what's really important.

Low and Johnson Inc.

We understand the insurance needs of locally-owned businesses because we're one, too. As an ASBA member backed by CNA, we're dedicated to helping small businesses like yours safeguard all you've worked so hard to build.



ASBA 101


Date: Held monthly
Time: Click to check times
Location: Phoenix or Tucson


ASBA Speed Networking


Date: Every 2nd Tuesday of the Month
Time: 3:00 PM - 4:30 PM
Location: Phoenix or Tucson

You're important to us and we want to help protect you

Mutual of Omaha

Protecting you and your family through the use of insurance products. Purchase an insurance policy with lower premiums and/or enhanced benefits not available to the general public.


Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!


CopperPoint Insurance Companies

CopperPoint Mutual

CopperPoint Insurance is Arizona's premiere provider of workers compensation insurance. We've been providing coverage and advocating for Arizona businesses, small and large, throughout the state since 1925.


Association Management Software Powered by YourMembership  ::  Legal