Participate in a marketing training session that generates results.
Learn proven methods for event marketing, free publicity and money
making networking. Walk away with strategies you can immediately
implement to start growing your business the next day.
ASBA members save $10 off registration! Use promo code ASBAEB0528
DETAILED EVENT INFORMATION
Street Smart Marketing
award winning entrepreneur and nationally know speaker Susan Ratliff,
as she shares her personal success stories and proven methods for
leveraging three primary methods of marketing that attracts new
customers, builds your brand, elevates your credibility and increases
- Face to face event marketing – it’s about your data base and branding your business.
- Networking techniques – creating new business relationships, expanding your influence and becoming a trusted resource.
- Attracting and using free publicity - increase your credibility, brand yourself and promote your expertise.
Susan will share strategies you can implement immediately to start growing your business:
The Wealthy Exhibitor- Five strategies to turn your exhibit opportunities into a powerful profit center
decision to exhibit at an event or tradeshow should be followed by a
commitment to get results. It’s time to elevate your image at the booth
and tune up your exhibit marketing skills to get a solid return on
investment from every show. By focusing on critical areas like goal
setting, sales strategies, display dynamics, promotions and effective
follow up, you will boost your exhibitorship, build your brand,
and capture new customers to immediately increase your sales volume.
Both the novice exhibitors and the seasoned veteran will benefit from
these practical tips, creative ideas and valuable strategies illustrated
by real-world examples from the show floor.
Secrets & Strategies to Manipulate, Magnify and Maximize Free Publicity
is a powerful and valuable tool. Learn the secrets to attracting the
media and generate thousands of dollars in free exposure for your
business. Understanding and positioning yourself as an expert can drive
traffic to your web site, exhibit tables and make your phone ring.
Everyone can learn how to work with the media to get their name in the
news and use it for profit and promotion. Susan Ratliff will teach you
the six proven principles for attracting positive, high visibility
publicity to get your name in the news.
Network your way to the bank- Tips for turning mixing and mingling into money
true art of networking is getting in front of people who have
influence. Learning what to say and the right questions to ask will
guarantee your mixing and mingling is maximized. Finding fresh
prospects, meeting with customers, cultivating new relationships and
gaining exposure is the goal. Being unskilled and unprepared to network
could cost you the biggest connection of your career. Uncover the
simple secrets for turning persuasive conversation into money in the