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Street Smart Marketing
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Participate in a marketing training session that generates results. Learn proven methods for event marketing, free publicity and money making networking. Walk away with strategies you can immediately implement to start growing your business the next day.

When: Wednesday, June 19
8am - Noon
Where: ASBA's Business Education Center
4600 E. Washington St., Ste. 341
Phoenix, Arizona  85034
United States
Contact: Phoenix Business Journal

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Participate in a marketing training session that generates results. Learn proven methods for event marketing, free publicity and money making networking. Walk away with strategies you can immediately implement to start growing your business the next day.

  • When: Wednesday, June 19, 2013,

    8:00am-12:00pm Add to my calendar

  • Where: 4600 E. Washington St., Ste. 341

    Phoenix AZ 85034

  • Suggested Dress: Business Casual

ASBA members save $10 off registration! Use promo code ASBAEB0528





Street Smart Marketing

Join award winning entrepreneur and nationally know speaker Susan Ratliff, as she shares her personal success stories and proven methods for leveraging three primary methods of marketing that attracts new customers, builds your brand, elevates your credibility and increases sales. 

- Face to face event marketing – it’s about your data base and branding your business.

- Networking techniques – creating new business relationships, expanding your influence and becoming a trusted resource.

- Attracting and using free publicity - increase your credibility, brand yourself and promote your expertise.

Susan will share strategies you can implement immediately to start growing your business:

The Wealthy Exhibitor- Five strategies to turn your exhibit opportunities into a powerful profit center

Your decision to exhibit at an event or tradeshow should be followed by a commitment to get results. It’s time to elevate your image at the booth and tune up your exhibit marketing skills to get a solid return on investment from every show.  By focusing on critical areas like goal setting, sales strategies, display dynamics, promotions and effective follow up, you will boost your exhibitorship, build your brand, and capture new customers to immediately increase your sales volume. Both the novice exhibitors and the seasoned veteran will benefit from these practical tips, creative ideas and valuable strategies illustrated by real-world examples from the show floor.


Secrets & Strategies to Manipulate, Magnify and Maximize Free Publicity

Publicity is a powerful and valuable tool. Learn the secrets to attracting the media and generate thousands of dollars in free exposure for your business.  Understanding and positioning yourself as an expert can drive traffic to your web site, exhibit tables and make your phone ring.  Everyone can learn how to work with the media to get their name in the news and use it for profit and promotion. Susan Ratliff will teach you the six proven principles for attracting positive, high visibility publicity to get your name in the news.


Network your way to the bank- Tips for turning mixing and mingling into money

The true art of networking is getting in front of people who have influence. Learning what to say and the right questions to ask will guarantee your mixing and mingling is maximized. Finding fresh prospects, meeting with customers, cultivating new relationships and gaining exposure is the goal. Being unskilled and unprepared to network could cost you the biggest connection of your career.  Uncover the simple secrets for turning persuasive conversation into money in the bank.

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