Whether you are building brand awareness,
entertaining customers or working toward other marketing outcomes,
sponsorships and sports marketing are a part of many B2B marketing
programs. However, the value of sponsorships can be difficult, if not
impossible, to calculate.
Join us for this special event where we’ll take an in-depth look at
the value of sponsorships and gain insights on which hard and soft
metrics can be calculated. We’ll also take a look at the best ways to
ensure that your sponsorships are bringing the best ROI for your
business. Chicago based Navigate Research will be on hand to present on
these key issues along with the Chicago Cubs who will be opening up
their new facility in Mesa for this one of a kind program.
Event attendees will also have a chance to network and socialize. Be
part of one of the first groups to see the new facility. Food and
cocktail reception will follow the presentation and group stadium tours
will also be available.
Cubs Park at Wrigleyville West (New Chicago Cubs Spring Training Facility)
Corner of Dobson Rd. and Rio Salado Pkwy
Tuesday, November 19, 2013 from 5:00 PM to 7:00 PM (MST)
$20 for members, $40 for non-members
Click Here to Learn More & Register Today!
Justin Piper, General Manager, Chicago Cubs Mesa Spring Training Operations
Justin Piper oversees business activity at the new Cubs Spring
Training Facility, including sales, marketing, facility operations and
community affairs. He ensures the needs of Cubs baseball management and
players are met while treating guests to a best-in-class experience.
Piper joined the Cubs from the Reno Aces Baseball Club, the Triple-A
affiliate of the Arizona Diamondbacks in the Pacific Coast League. As
executive vice president of business operations, he was responsible for
the day-to-day business operations of the team including sales and
marketing, guest services, facility operations and serving as
Diamondbacks’ liaison. Piper came to Reno after spending more than two
years as corporate partnerships manager at Silicon Valley Sports &
Entertainment, where he was responsible for new business development for
the NHL’s San Jose Sharks, HP Pavilion, SAP Open Tennis Tournament,
Strikeforce MMA and other sports and entertainment properties. Piper has
previous experience in the Pacific Coast League, as he served as
director of ticket sales for the Sacramento River Cats between 2003 and
Prior to his career in professional sports, Piper was a senior
consultant at Booz Allen Hamilton, where he specialized in process
analysis and integrated management and technology solutions for the
world’s largest corporations and government agencies.
Piper attended Boston College, where he earned a bachelor’s degree in
Operations and Strategic Management. He and his wife, Leigh, recently
moved to Mesa with their daughter, Fiona, and son, Graham.
Stefanie Francis, Co-founder and Managing Director, Navigate Research
As a co-founder of Navigate Research, Stefanie oversees the market
research division, with a special interest in qualitative research and
efficient quantitative survey design. She works with clients to
determine the ROI and ROO on investments, effectiveness of sponsorship
on target markets, awareness levels among fans and non-fans and the
overall impact of the partnership. Additionally, she leads the
activation research team which transforms data, industry best practices
and creative design into action plans for strategic execution for
clients. Her current/active clients include ESPN, Budweiser, USG,
Athletico, Wasserman, LG and Southwest Airlines.
In addition to her role at Navigate Research, Stefanie serves on the
Board of Directors for the Positive Coaching Alliance, ASU’s Sports
Business Association and Chairs INSPIRE, a mentorship program at
Florence Crittenton, a Phoenix group home for teenage girls.
A native of Phoenix, Stefanie has a B.S. in Exercise and Sports
Science from George Washington University where she competed on their
top-25 volleyball team, a M.A. in Leadership Studies from the University
of San Diego and a M.B.A. in Sports Business from the W. P. Carey
School of Business at Arizona State University.
She is also a member of Social Venture Partners, Suns 88, Valley
Leadership Class 30, and the Phoenix Business Journal’s Forty Under 40
Navigate Research is the industry leader in research, valuation
and sponsorship ROI – helping guide over $600 million in sponsorship
investments every year. For more information, please visit www.NavigateResearch.com
Scott Rovn, Vice President of Sales & Marketing, Phoenix International Raceway
A 20-year veteran in motorsports, Scott Rovn is entering his tenth
season with Phoenix International Raceway as Vice President of Sales
& Marketing. Rovn’s diverse auto racing resume also includes six
years in various positions with International Speedway Corporation,
including Watkins Glen (N.Y.) International and Nazareth Speedway (Pa.).
His marketing efforts have been honed through a variety of racing
series, including the NASCAR Sprint Cup Series, NASCAR Nationwide
Series, NASCAR Craftsman Truck Series, Indy Racing League, and the Grand
American Road Racing Series.
Rovn began his motorsports career in 1994 with Straight Arrow, a
consumer product company that served as primary sponsor for Bobby
Allison Motorsports and its NASCAR Sprint Cup Series team. While at
Straight Arrow, Rovn leveraged an at-track entertainment program to help
extend Straight Arrow’s retail presence.
Since joining Phoenix International Raceway in May 2004, Rovn has
played an integral role in the sales and marketing efforts of two NASCAR
Sprint Cup weekends. With the addition of three NASCAR races in April,
Rovn has helped lead the charge in selling tickets, sponsorships and
growing the sport of NASCAR in the Phoenix market. Through his
leadership and direction, PIR has built and maintained solid
relationships with key businesses within the Phoenix business community,
including Safeway, the Hensley Company, Talking Stick Resort and
As an economic leader in the Valley, Rovn has helped position PIR not
only with local businesses but also with community organizations such
as the Phoenix Regional Sports Commission, and the Greater Phoenix
Convention and Visitors Bureau.
A 1992 graduate of Minnesota State University, Rovn resides in Glendale with his two sons, August and Max.