Thursday, February 11th | 8:30am - 12:00pm
Session 1: Business Concept
The Foundations for Business Success program provides the essential building blocks for launching a new business. In four course sessions participants will address the critical elements required for business success: Business Concept, Customer Relations, Organization, and Operations. The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. Course sessions are designed to be highly interactive with participants using GrowthWheel worksheets to capture information specific to their new business.
Session 1. Business Concept (KB) = value proposition, product description, business description, business
Session 2. Customer Relations (JH) = target market, marketing, sales, customer service, PR
Session 3. Business Operations (PD) = Employees, HR, business processes, key partners, legal issues
Session 4. Business Finance (TS) = Financial management, accounting, financial projections, capital acquisition
The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. The program is limited to 16 participants, and participants who have not launched their business will require an SBDC counselor recommendation to enroll.