BONUS EVENT! (Immediately following ASBA 101)
We all need an edge in today's business market and the Phoenix Business Journal is here to help you! This seminar will provide Sales and Marketing professionals insight into using the Valley's leading business to business newspaper for lead generation and revenue growth.
Barbara Barnstead, of The Phoenix Business Journal, covers three important marketing tools that generate leads and ultimately grow your bottom line: their premium weekly newspaper, digital edition and annual Book of Lists.
Highlights of the 30 minute seminar include:
•Tour of the print and digital version of our premium content
•How to find business and networking leads to grow your business
•Maximizing weekly content and featured stories for lead generation
•How to leverage both the business and networking calendars
•Suggestions on utilizing weekly top 25 lists & annual Book of Lists
•Creative strategies on converting warm qualified leads to sales
Who should attend? Business developers, sales reps, sales managers, small business owners and others responsible for growth that are not current subscribers to the Phoenix Business Journal.