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Know Where You Are- The Importance of Cultural Communication in Africa Business Success
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When: Wednesday, April 6, 2016
11:00 AM - 12:00 PM

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Wednesday, April 6th | 11:00am - 12:00pm

One of the challenges of working in Africa (or anywhere outside the US) is adapting our approach to match the cultural expectations of the proposed market. In Japan, famously, this involves proper presentation of one’s card with the appropriate degree of bow; luckily, Africa doesn’t have quite this level of protocol! But knowing that office meetings or phone calls can be considered too brusque when trying to start a business is an important example of how knowing where you are can help you thrive in Africa.

Melissa Sanderson, VP International Affairs, Freeport-McMoRan

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