Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In
News & Press: Arizona Business News Updates

Exhibit wisely

Friday, July 12, 2013   (0 Comments)
Posted by: Rhette Baughman
Share |
Consider exhibiting at a few trade shows as a way to grow your business through development of new connections. In an issue of the Arizona Small Business Association's (ASBA) magazine (www.asba.com) business development director Sandi Ahrens talks about how to do that wisely.

"If you plan wisely, pick shows that attract your target audience and take full advantage of your time at the show,” she writes. "It’s possible to get back everything you invested and more.”

She cites a 2012 survey by the Center for Exhibition Industry Research that shows small businesses employing one to 99 employees account for 61 percent of exhibiting companies. The study also shows seven of ten trade show attendees plan to buy one or more products at shows and a majority of attendees, 94 percent, have net buying influence in their companies.

Actually, Ahrens points out, generating new sales lead is a rather small part of the overall benefits of exhibiting at trade shows. "Trade show attendees are likely to be interested in what you offer, presenting a great opportunity to elevate your brand’s visibility,” writes Ahrens. "By talking to as many people as possible and having an eye-catching and informative display, you can build awareness of your brand in a cost effective manner.”

You should consider showcasing a new product or an old one shown in a new way using new technology. Trade show attendees come to see new things and find out more about existing product. An engaging educational display about your company will leave people who stop by your booth with little doubt you are the expert in the field!

Perhaps the number one benefit of trade shows is the one-on-one interaction with people and a large opportunity to build relationships. I have personally organized trade shows in the past and found new customers as well as reconnected with existing customers who wanted to come by and see what we had to offer. Relationships are want builds a successful business for the long haul. While online activity is certainly important people still like to meet and greet real people in person.

Invariably when we did trade shows it gave us a unique opportunity to scope out what our competition was doing. They too would have booths at shows and we naturally would stop by to chat and take in what they were selling and how they were selling it.

A final tip would be to offer gifts or promotional items with your logo on them so people could use them and have your name in front of them constantly. We used to give away key chains, pencils, candy and other items. We also would offer a chance on a large prize for people who dropped off their business cards. Perhaps the most popular one was an autographed football signed by the nation’s only two time Heisman Trophy winner, Archie Griffin. And Ahrens closes with a word about following up with new prospects and to do it quickly to get the best return on your investment in the trade show.


Source: Examiner



Arizona Speaks: Business & Technology

REGISTER

Date: Friday, September 30
Time: 7:00 AM - 9:30 AM
Location: Arizona Biltmore, Phoenix

RSVP

ASBA's MEGA MIXER (Tucson)

REGISTER

Date: Thursday, September 29
Time: 4:00 PM - 7:00 PM
Location: Westin La Paloma Resort & Spa, Tucson

Get $5k-$20 in Free Marketing: Make 2016 Your Year for Success!

In Business Magazine

Use In Business Magazine as a tool to reach your customers for 2016. Through Print, Online, Social Media, Email & Events, you can realize an additional $5k to $20k in free advertising with In Business Magazine over 2016.

LEARN MORE

Small is the New Black

ThinkSmallBiz

What’s trending for 2016? Small Business! This year, resolve to support our local economy by “Thinking Small” at least one time each week! Need help finding a small biz? Visit ThinkSmallBizAZ.com! #ThinkSmallBiz

LEARN MORE

Allowing you to concentrate on what’s really important.

Low and Johnson Inc.

We understand the insurance needs of locally-owned businesses because we’re one, too. As an ASBA member backed by CNA, we’re dedicated to helping small businesses like yours safeguard all you've worked so hard to build.

LEARN MORE

RSVP

ASBA 101

REGISTER

Date: Held monthly
Time: Click to check times
Location: Phoenix or Tucson

RSVP

ASBA Speed Networking

REGISTER

Date: Every 2nd Tuesday of the Month
Time: 3:30 PM - 5:00 PM
Location: Phoenix or Tucson

You're important to us and we want to help protect you

Mutual of Omaha

and your family through the use of insurance products. As a valued association member, you have the opportunity to purchase an insurance policy with lower premiums and/or enhanced benefits not available to the general public. Click here to learn more.

LEARN MORE

Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

LEARN MORE

CopperPoint Insurance Companies

CopperPoint Mutual

CopperPoint Insurance is Arizona's premiere provider of workers compensation insurance. We've been providing coverage and advocating for Arizona businesses, small and large, throughout the state since 1925.

LEARN MORE

Association Management Software Powered by YourMembership.com®  ::  Legal