Print Page   |   Your Cart   |   Sign In
News & Press: Arizona Business News Updates

Brick-and-mortar stores using new technology to track shopping habits

Friday, July 19, 2013   (0 Comments)
Posted by: Rhette Baughman
Share |

PHOENIX (CBS5) -Some brick-and-mortar stores are using new technologies to monitor shopping habits.

"Our whole mission in life is to try to understand better, and analyze the customer experience as they shop in the physical environment, in a retail store," explained Brickstream Chief Executive Officer Stephen Jeffery.

Brickstream makes specialized cameras and software that track a customer's journey through a store, documenting and creating a type of digital trail that the business can then use to improve the customer experience. Jeffery explains it is similar to what online retailers have been doing for years, but even so, some customers are still concerned about privacy issues.

"We deploy ceiling-mounted devices. Think of them as small computers with eyes, and we create an anonymous, contiguous data track. We're not actually collecting pictures of anybody. We're collecting a track of data, and that track of data we're able to overlay onto the real-world floor plan of the store," said Jeffery.

Rick Murray, the chief executive officer at the Arizona Small Business Association, says the new technology gives him pause. Some large retailers like Nordstrom, Family Dollar and Cabela's have tested Brickstream and similar companies' technology.

"Is it worrisome? For me, probably a little bit. But what did you expect? Here we got all this tech at our hands, and certainly companies are going to use that every way they can, in order to take advantage of what your buying habits and shopping habits are," said Murray.

However, even with all the technology, Murray says customer service should still be top priority.

"The handshake and a smile (are most important,)" he said.

Orly Schulgasser, the manager at Moda Fina, a central Phoenix jewelry store, said her company does not use technology that gathers data about customers. Rather, that information is gathered by conversations with those that walk through the door.

"The way we do it is, I think, you get a feel for the customer. You get a feel for what they would like. You get to know them. You really get to know them on a private basis," explained Schulgasser.

Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.

Affordable Dental Plans for ASBA Members

Delta Dental

Your smile deserves Delta Dental, the nation’s leading dental benefits provider. With the largest network of dentists, personalized service & special pricing for ASBA members, we make it easy to keep your smile healthy.


Save up to 25% off regular rates.

Constant Contact

Save up to 25% off regular rates as an ASBA member. No obligation 60 day trial with one-on-one coaching and support to help get you started!


Think BIG, with UPS.



 Whether your business is high tech or handmade, our expert-designed products and services can make your small business run more efficiently. Our solutions were created with the specific needs of small businesses in mind.



Experience ASBA


Date: Held monthly
Time: Click for times based on location
Location: Phoenix or Tucson


ASBA Speed Networking


Date: Held monthly
Time: Click for times based on location
Location: Phoenix or Tucson

Have Questions on Health Insurance?

Health Insurance

Do you have questions on plans for Individual, sole proprietor, or group? We can get the answers needed to make sure you find the right plan for you and your employees.

LEARN MORE work for you


CopperPoint delivers peace of mind to Arizona employers and their employees. We are the state's premier provider of workers compensation insurance, serving Arizona businesses, small and large, since 1925.


Speakers Form

Speakers Form

ASBA is on the cutting-edge of what is happening right now in the business community. We are looking for dynamic speakers to present inspiring and relevant content at future events. If you or someone you know is experienced capturing a crowd and delivering insightful information on sales, marketing, HR, finances, or other topics we invite you to share your knowledge and apply today. We are your partner in business.


Association Management Software Powered by YourMembership  ::  Legal