Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In
News & Press: Arizona Business News Updates

6 Effective Marketing Tips for Your Small Business

Saturday, March 15, 2014   (0 Comments)
Share |

1. Go Mobile

Over 1.2 billion people use mobile devices to access the Web. If that stat doesn’t convince you to make your marketing mobile friendly, how about this: 60 percent of mobile shoppers use their smartphones while in a store, and another 50 percent while on their way to a store. (Source: Deloitte Digital) In the email marketing world, email opens on mobile devices have risen 80 percent in just the last six months.

Everything is "going mobile," so if your emails and website are not mobile compatible yet, put that near the top of your list. You can use a service like Dudamobile to help make your website mobile friendly in just minutes.


2. Post Video

Did you know more than 90 percent of online traffic goes to video content, and YouTube accounts for 28 percent of all Google searches—with more than 1 billion unique users visiting YouTube each month? People—89 million of them—watch a whopping 1.2 billion online videos in the U.S. every day. Yet, only 24 percent of national brands use online video to market to their consumers.


Video not only increases branding, it also will increase the likelihood of a consumer purchase. How are you using video today on your website or as a part of your customer experience? You can create simple short video snippets using an app like Vine, or create a snappy video that features customers using your product, or even a series of videos that have tips or how-tos to help your customers.



3. Send Email

Did you know that recipients of email marketing campaigns purchase 28 percent more often than those who do not, and they order 44 percent more? (Source: Small Business Yahoo) Email is the reigning champ when it comes to building relationships with your prospects and customers and letting you create and send targeted communications and offers accordingly. Plus, you can measure and track the effectiveness instantly.



4. Embrace Social Media

Remember all those reasons we discussed to make your website mobile friendly? Well, social media is no exception. People are three times more likely to share Pinterest pins, 66 percent more likely to retweet a Twitter tweet and 39 percent more likely to engage on Facebook while using a mobile device. (Source: Social Media Today). Make sure customers can share your products, blog posts and email campaigns by including social sharing links whenever possible.



5. Create Content


In a VerticalResponse survey, nearly 500 small business owners ranked finding and posting content to share on social media as the most time consuming of all the social media-related tasks.

How can you be more effective and maximize the content you already have? Take a larger piece of content, like a blog post, and create several smaller pieces from it that you can use across a variety of channels. You can take a popular post that has lots of stats in it and turn it into an infographic, or take an infographic and break it up into smaller chunks that we like to call infonuggets. Share these on image-centric social channels like Pinterest. When you do more with the content you already have, it’s a win-win.



6. Don’t Forget Search Engine Optimization (SEO)

In 2013, Google's Penguin, Panda and Hummingbird updates wreaked havoc on websites all around the Internet and turned SEO into a frustrating beast. But some clear-cut, effective strategies have emerged.

These include creating valuable content on a regular basis, which will help your long-tail keywords. Use Google Authorship for any content you produce to help click-throughs from search engine results pages, and continuing to focus on good link building— that is, getting inbound links from relevant sites with authority and linking out to relevant sites with authority.

By incorporating any or all of these six tips, you can supercharge your business for 2014.


Janine Popick is the CEO and founder of VerticalResponse, a provider of self-service email, social and event marketing solutions for small businesses. Connect with her on Twitter at @janinepopick.



Healtcare Forum for 2017

REGISTER

Date: Tuesday, November 15, 2016
Time:
11:30 AM - 1:30 PM
Location:
ASBA's Business Education Center, Phoenix

RSVP

ASBA's Fantasy Lights Holiday Soiree

REGISTER

Date: Thursday, December 1st
Time:
6:00 PM - 9:00 PM
Location:
Stone House Pavilion at the Phoenix Zoo

Get $5k-$20 in Free Marketing: Make 2016 Your Year for Success!

In Business Magazine

Use In Business Magazine as a tool to reach your customers for 2016. Through Print, Online, Social Media, Email & Events, you can realize an additional $5k to $20k in free advertising with In Business Magazine over 2016.

LEARN MORE

Small is the New Black

ThinkSmallBiz

What's trending for 2016? Small Business! This year, resolve to support our local economy by "Thinking Small" at least one time each week! Need help finding a small biz? Visit ThinkSmallBizAZ.com! #ThinkSmallBiz

LEARN MORE

Allowing you to concentrate on what's really important.

Low and Johnson Inc.

We understand the insurance needs of locally-owned businesses because we're one, too. As an ASBA member backed by CNA, we're dedicated to helping small businesses like yours safeguard all you've worked so hard to build.

LEARN MORE

RSVP

ASBA 101

REGISTER

Date: Held monthly
Time: Click to check times
Location: Phoenix or Tucson

RSVP

ASBA Speed Networking

REGISTER

Date: Every 2nd Tuesday of the Month
Time: 3:00 PM - 4:30 PM
Location: Phoenix or Tucson

You're important to us and we want to help protect you

Mutual of Omaha

Protecting you and your family through the use of insurance products. Purchase an insurance policy with lower premiums and/or enhanced benefits not available to the general public.

LEARN MORE

Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

LEARN MORE

CopperPoint Insurance Companies

CopperPoint Mutual

CopperPoint Insurance is Arizona's premiere provider of workers compensation insurance. We've been providing coverage and advocating for Arizona businesses, small and large, throughout the state since 1925.

LEARN MORE

Association Management Software Powered by YourMembership  ::  Legal