6 Effective Marketing Tips for Your Small Business
Saturday, March 15, 2014
1. Go Mobile
Over 1.2 billion people use mobile devices to access the Web.
If that stat doesn’t convince you to make your marketing mobile
friendly, how about this: 60 percent of mobile shoppers use their
smartphones while in a store, and another 50 percent while on their way
to a store. (Source: Deloitte Digital) In the email marketing world, email opens on mobile devices have risen 80 percent in just the last six months.
Everything is "going mobile," so if your emails and website are not
mobile compatible yet, put that near the top of your list. You can use a
service like Dudamobile to help make your website mobile friendly in just minutes.2. Post Video
Did you know more than 90 percent of online traffic goes to video
content, and YouTube accounts for 28 percent of all Google searches—with
more than 1 billion unique users visiting YouTube each month? People—89
million of them—watch a whopping 1.2 billion online videos in the U.S.
every day. Yet, only 24 percent of national brands use online video to
market to their consumers.
Video not only increases branding, it also will increase the
likelihood of a consumer purchase. How are you using video today on your
website or as a part of your customer experience? You can create simple
short video snippets using an app like Vine, or create a snappy video
that features customers using your product, or even a series of videos
that have tips or how-tos to help your customers.
3. Send Email
Did you know that recipients of email marketing campaigns purchase 28
percent more often than those who do not, and they order 44 percent
more? (Source: Small Business Yahoo)
Email is the reigning champ when it comes to building relationships
with your prospects and customers and letting you create and send
targeted communications and offers accordingly. Plus, you can measure
and track the effectiveness instantly.
4. Embrace Social Media
Remember all those reasons we discussed to make your website mobile
friendly? Well, social media is no exception. People are three times
more likely to share Pinterest pins, 66 percent more likely to retweet a
Twitter tweet and 39 percent more likely to engage on Facebook while
using a mobile device. (Source: Social Media Today).
Make sure customers can share your products, blog posts and email
campaigns by including social sharing links whenever possible.
5. Create Content
In a VerticalResponse survey,
nearly 500 small business owners ranked finding and posting content to
share on social media as the most time consuming of all the social
How can you be more effective and maximize the content you already
have? Take a larger piece of content, like a blog post, and create
several smaller pieces from it that you can use across a variety of
channels. You can take a popular post that has lots of stats in it and
turn it into an infographic, or take an infographic and break it up into
smaller chunks that we like to call infonuggets. Share these on
image-centric social channels like Pinterest. When you do more with the
content you already have, it’s a win-win.
6. Don’t Forget Search Engine Optimization (SEO)
In 2013, Google's Penguin, Panda and Hummingbird updates wreaked
havoc on websites all around the Internet and turned SEO into a
frustrating beast. But some clear-cut, effective strategies have
These include creating valuable content on a regular basis, which
will help your long-tail keywords. Use Google Authorship for any content
you produce to help click-throughs from search engine results pages,
and continuing to focus on good link building— that is, getting inbound
links from relevant sites with authority and linking out to relevant
sites with authority.
By incorporating any or all of these six tips, you can supercharge your business for 2014.
Janine Popick is the CEO and founder of VerticalResponse, a provider of self-service email, social and event marketing solutions for small businesses. Connect with her on Twitter at @janinepopick.