Cox Communications announced last week Metro Phoenix has been chosen as one of the first markets for residential gigabit speeds. The company also said it will double Internet speeds for existing customers in its most popular tiers this year. Since many small business owners work from home, the increase on Internet speed should help them work more efficiently.
For many small businesses, winning contracts is the key to sustaining revenue. This can be difficult if the only thing you can offer is price. You may face multiple competitors all trying to deliver the lowest quote, or a new business willing to lose money just to get in the door. Brian Lund VP of Ditto holdings says when your competition is focused only on price you have an advantage.
Lund says adding other services; emphasizing quality or building in a surplus can be powerful motivators and help win the contract.
“Those little things that you do above and beyond your competitors, if you can quantify those things and put them in to a contract to bid, it’s going make you stand out. It’s going to make your customers think that you really want to work with them. You can’t just walk up to someone and say, “Give me your business.” You’ve got to sit out there and do the dance and win them over, and this is just another way to do it.” –Brian Lund, Ditto Holdings, Inc.
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