Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In
News & Press: Arizona Business News Updates

Twitter Introduces the website tag for remarketing

Wednesday, June 18, 2014   (0 Comments)
Share |

In December, Twitter announced the web approach to tailored audiences to give advertisers the ability to connect with recent website visitors on Twitter across desktop and mobile. Now comes the website tag for remarketing, which makes it easy to create tailored audiences directly from your Twitter Ads UI.

All advertisers will continue to have the option to create tailored audiences through one of our Marketing Platform Partners.

Starting today, advertisers who have already created a snippet of code (a tag) for conversion tracking can use it for website remarketing. If you haven’t obtained this tag yet, it’s easy to generate one in your Twitter Ads UI and use it to target Promoted Tweets and Promoted Accounts to users who have already shown interest in your brand by visiting your website.

Suppose a surf shop wants to use Twitter Ads to grow its follower base and drive website traffic and conversions. The shop wants to show its ads to surfing enthusiasts who have recently visited its website. Once the shop places a website tag, Twitter can match users who visited that site to Twitter accounts using a browser cookie ID. This lets the shop show matched users Promoted Tweets and Promoted Accounts, resulting in a relevant, high-quality message to the user.

As with other tailored audience features, you’ll continue to see performance data that shows how many users saw or clicked on an ad, without identifying who saw it or clicked on it. You can also use tailored audiences in conjunction with our other measurement and creative tools, like the Website Card and conversion tracking. For instance, you could use all three to reach users who have visited your website, drive quality traffic, and track the entire customer journey, from initial visit through to conversion.

Over the last several months, we’ve seen positive results from advertisers who have participated in the website tag beta. @1800flowers used the tag in its Mother’s Day campaign to implement conversion tracking and build a tailored audience of recent site visitors. They targeted users with Promoted Tweets containing a Website Card, and achieved a cost per acquisition (CPA) significantly lower than their performance goal.



Source: https://blog.twitter.com/2014/introducing-the-website-tag-for-remarketing


Get $5k-$20 in Free Marketing: Make 2016 Your Year for Success!

In Business Magazine

Use In Business Magazine as a tool to reach your customers for 2016. Through Print, Online, Social Media, Email & Events, you can realize an additional $5k to $20k in free advertising with In Business Magazine over 2016.

LEARN MORE

Small is the New Black

ThinkSmallBiz

What's trending for 2016? Small Business! This year, resolve to support our local economy by "Thinking Small" at least one time each week! Need help finding a small biz? Visit ThinkSmallBizAZ.com! #ThinkSmallBiz

LEARN MORE

Allowing you to concentrate on what's really important.

Low and Johnson Inc.

We understand the insurance needs of locally-owned businesses because we're one, too. As an ASBA member backed by CNA, we're dedicated to helping small businesses like yours safeguard all you've worked so hard to build.

LEARN MORE

RSVP

ASBA 101

REGISTER

Date: Held monthly
Time: Click to check times
Location: Phoenix or Tucson

RSVP

ASBA Speed Networking

REGISTER

Date: Every 2nd Tuesday of the Month
Time: 3:00 PM - 4:30 PM
Location: Phoenix or Tucson

You're important to us and we want to help protect you

Mutual of Omaha

Protecting you and your family through the use of insurance products. Purchase an insurance policy with lower premiums and/or enhanced benefits not available to the general public.

LEARN MORE

Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

LEARN MORE

CopperPoint Insurance Companies

CopperPoint Mutual

CopperPoint Insurance is Arizona's premiere provider of workers compensation insurance. We've been providing coverage and advocating for Arizona businesses, small and large, throughout the state since 1925.

LEARN MORE

Association Management Software Powered by YourMembership  ::  Legal