Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In
News & Press: Arizona Business News Updates

Top 10 Marketing Strategies For Small Businesses

Monday, August 04, 2014   (0 Comments)
Share |
By Renea Myers, owner of Renea Myers Marketing

#1 Be able to describe what you do/what you are in one clear sentence

Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

#2 Be UNIQUE in ALL that you do

Don’t just give it lip service. If you’ve decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.


#3 Use your mission statement as a filter for all that you do

Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.


#4 Don’t jump-process….Discover your target market and your points of difference before you start marketing

Your printed collateral materials, Web site, and advertising will be much more effective and less expensive to produce if you have your marketing strategy established first. Then you’re simply following your plan in all that you do. Avoid the “shotgun” approach or “reactive” marketing.


#5 Give back to the community…strategically

There are so many great causes and organizations out there and you can’t do everything. So, pick the ones that will best position you with your target market.


#6 Network efficiently and effectively

If you don’t feel that you are a competent networker, now is the time to learn how to be or hire someone that is. Enough said.



#7 Remember that inconsistent advertising is wasted money

A prospective customer must be exposed to the same message in the same way numerous times before they are ready to entertain a buying decision. Pick an advertising vehicle where you can afford to have an ongoing and consistent presence.




#8 If you do trade shows, have a plan and work the plan.

Companies participate in trade shows for a variety of reasons. Unless you have a success plan, you won’t know if it worked.


#9 Look for ways to establish yourself as an expert in your field

Speaking engagements, publication articles and volunteer leadership roles can all help label you as an expert in your field.




#10 Keep all marketing communications clear, brief and focused

Did I mention brief? Enough said.






Source: Renea Myers is the owner of Renea Myers Marketing, a Greensboro firm offering businesses a complete outsourced marketing department or special project management. For more information, visit www.rmyersmarketing.com or email Renea at renea@rmyersmarketing.com.  


Arizona Speaks: Business & Technology

REGISTER

Date: Friday, September 30
Time: 7:00 AM - 9:30 AM
Location: Arizona Biltmore, Phoenix

RSVP

ASBA's MEGA MIXER (Tucson)

REGISTER

Date: Thursday, September 29
Time: 4:00 PM - 7:00 PM
Location: Westin La Paloma Resort & Spa, Tucson

Get $5k-$20 in Free Marketing: Make 2016 Your Year for Success!

In Business Magazine

Use In Business Magazine as a tool to reach your customers for 2016. Through Print, Online, Social Media, Email & Events, you can realize an additional $5k to $20k in free advertising with In Business Magazine over 2016.

LEARN MORE

Small is the New Black

ThinkSmallBiz

What’s trending for 2016? Small Business! This year, resolve to support our local economy by “Thinking Small” at least one time each week! Need help finding a small biz? Visit ThinkSmallBizAZ.com! #ThinkSmallBiz

LEARN MORE

Allowing you to concentrate on what’s really important.

Low and Johnson Inc.

We understand the insurance needs of locally-owned businesses because we’re one, too. As an ASBA member backed by CNA, we’re dedicated to helping small businesses like yours safeguard all you've worked so hard to build.

LEARN MORE

RSVP

ASBA 101

REGISTER

Date: Held monthly
Time: Click to check times
Location: Phoenix or Tucson

RSVP

ASBA Speed Networking

REGISTER

Date: Every 2nd Tuesday of the Month
Time: 3:30 PM - 5:00 PM
Location: Phoenix or Tucson

You're important to us and we want to help protect you

Mutual of Omaha

and your family through the use of insurance products. As a valued association member, you have the opportunity to purchase an insurance policy with lower premiums and/or enhanced benefits not available to the general public. Click here to learn more.

LEARN MORE

Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

LEARN MORE

CopperPoint Insurance Companies

CopperPoint Mutual

CopperPoint Insurance is Arizona's premiere provider of workers compensation insurance. We've been providing coverage and advocating for Arizona businesses, small and large, throughout the state since 1925.

LEARN MORE

Association Management Software Powered by YourMembership.com®  ::  Legal