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News & Press: Arizona Business News Updates

network with others to boost business skills

Monday, November 08, 2010  
Posted by: Rhette Baughman
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Network with others to boost business skills
By Nicole Ellis
Chronicle Scottsdale Community College
Published: Tuesday, November 2, 2010
Updated: Tuesday, November 2, 2010 17:11

Networking groups are more important than ever in today's business environment to gain quality referrals.

Crystal Coons of RedSeven Computer Company attends networking groups through BNI and Coons said the benefit of a networking group is the relationships you create with your fellow networkers.

"Getting to know each other and truly understanding the scope of what they (business networkers) do at the company they represent allows them to be as passionate about your business as you are, and in turn, you now have a group of individuals you trust out there passing you qualified referrals," Coons said.

George Phillips of Paradise Carpet Cleaning has participated in networking groups across the Valley, including Business Networking International (BNI), Arizona Small Business Association (ASBA), and local Chamber of Commerce.

Phillips said his favorite part of networking groups is to talk to other like-minded people who are interested in helping each other out.

"The best way I see to help others is to get to know them, who they are, what makes them tick, what they like to do," Phillips said.

"Networking is so vitally important to my business and any business," Phillips said. "If you see two people talking, don't be afraid to walk up and network with them."

Coons said the biggest mistake people make when attending events is they are trying to sell to the people in the room.

"Networking is about finding a good fit for your company and product, not about cold sales," Coons said. "We're there to help each other's business' grow, not see how many checks we can walk away with."

"People do business with those they know and trust," Michelle Reynolds of The Arizona Small Business Association said. "It is important to take time to know the other person before talking about what you do."

"Repeat appearances at networking events help people see you are committed to the group and to your business," Reynolds said.

Networking groups meet all over the Valley. To find a group near you that fits your needs, visit the following websites:,,, scottsdalechamber,com,

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