Six Tips for Successful Online Marketing
Wednesday, October 26, 2011
Posted by: Rhette Baughman
online marketing can feel like sailing the ocean in a leaky boat. Every day new
technologies make online marketing more complex and diverse. So how do you keep
your business afloat during a recession when online marketing changes every
day? With a little elbow grease, some determination, and the right knowledge
you can manage your online presence.
your online marketing strategy
gone are the days of the "if you build it, they will come” philosophy. In order
to be successful online you have to be aware of all the ways you can grow
awareness about your company. So what are the most popular tools available to
small business marketers today?
a.Search engine submission
to major search engines Google, Yahoo, and Bing
through providers like Google Places
c.Social media marketing
through Facebook, Twitter, LinkedIn, and
e.Search engine marketing
and pay-per-click solutions
these marketing strategies to maximize your online traffic and increase your
idea of optimizing your website sounds scary, but it’s really easy as long as
you know where to focus. It used to be very simple, just plug in a few keywords
in your meta tags and your website will pull up in the top rankings. Then the
internet grew bigger and websites started using tricks to fool search engines
into ranking their sites when they weren’t really relevant. Search engine
providers had to get smarter. They introduced an ever changing algorithm
designed to verify how relevant your website was and rank you accordingly.
So how can you keep up if the algorithm keeps changing? You have to do 3
relevant content for your website that accurately explains your products,
services and location.
Ensure that your meta tag title contains keywords about
your business and no more than 80 characters. This isn’t the place to list your
company name unless you feel confident that your customers will use this as a
primary keyword to local your products and services. This is not the case with
most new businesses.
Create link backs to your site. Just like high school,
search engine relevancy is a popularity contest. The more people that talk about
and link to your website from relevant sources, the better your ranking will
become. Creating a following can really aid in growing your link backs.
a following is about getting to know your customers so you can help them make
purchasing decisions and encourage them to spread to the word to their friends
and family. For some this will be the most difficult part of your strategy
because it’s so foreign, but you can create a following through email marketing
and social media marketing inexpensively and fairly easily just by starting a
few conversations. Here are a few ways to build up your contacts:
email addresses everywhere possible. Put a sign up list by your cash
register and post an email signup box on your website, blog, and Facebook page.
Send out regular emails to your list. Include the popular
promotions and coupons, but don’t forget about including helpful information
for your customers. For example: If you’re a flower shop, send a newsletter out
to your customers about what flowers are in season.
Invite your customers to your Facebook page and actually
post! So many businesses have Facebook pages and just don’t know what to do
is your opportunity to really get to know your customers. Ask questions, pitch
new product ideas, post pictures, host contests and share happy news.
your local market
marketing is a relatively new tool in your marketing tool box, but it’s
definitely not to be overlooked! Local marketing through providers such as
Google Places put your business right where your customers are looking for you.
Google Places also provides another location for you to share pictures and
information with your customers while also letting your customers comment on
and endorse your business.
and track your progress
you’ve created the infrastructure for your online marketing, you need to submit
your website to all of the major search engines. This gets your website
submitted, but doesn’t guarantee any ranking, so use tracking tools to monitor
your traffic and progress.
content is very important to search engine relevancy. Use the tracking data to
determine which keywords your customers are clicking on to find you, and which
pages are generating the most traffic to make content changes.
are the essential steps to online marketing, and really the expensive tool in
the mix is your time. Small business owners are notoriously short on time
because of the focus on their business. You can cut out several of these steps
by building a relationship with an expert in online marketing.
Source: NFIB http://www.nfib.com/business-resources/business-resources-item?utm_campaign=MSCnews201110&utm_medium=Email&utm_source=MSCnews&cmsid=58359