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Dont be that Bot - it can hurt your Business

Posted By Tracelyn Sutton, American Cancer Society, Thursday, August 3, 2017

Dont Be A Lifeless Algorithm

Have you ever wondered how many people on your friend list or followers page aren’t… well… real people? It’s true – with the introduction of bots into social media platforms, it’s become challenging to discern the fake from the real. Bots are pieces of an algorithm designed to behave like real users on a social network; their services can vary from liking all your Facebook posts to gaining you fake followers and much more. Some bots can even chat with you online without you ever realizing – thus the rule to never accept requests from strangers.
So, with all these fake people wandering around the web, how do you prove yourself as a real human? Read on to find out.

Always set the profile picture with a photo of you: The very first thing a person will notice when they see your profile will be your profile picture. A nice smiling picture of you will be far more appealing and believable for them compared to your pet/fictional hero/favorite model. Do keep the settings private according to your comfort zone, but remember that when it comes to displaying pictures, honesty is the best policy.

Timing and posts: Timing is the key when it comes to spotting the bot and the human. Spam bots tweet at all hours of the day and corporate accounts stick to office hours, that is, 8 am to 8 pm, Monday to Friday. A regular human, on the other hand, will post whenever they feel like from 7 am to midnight; if you regulate the timing of tweets, spotting the real person is as simple as pie.

Comment, share, follow, and stay active: People suspect accounts that look as if they’ve been recently opened or have nothing much on them. The more activity there is, the better it looks from the outside.

Have a genuine friend list: If you accept random friend requests from a bunch of strangers (who may, in fact, be bots), guess what the person viewing your account will think. Yep, that’s right – you shall be classified as a lifeless algorithm yourself. Bot accounts can generate up to a thousand friends in the blink of an eye. Therefore, if your account activity, its lifetime, and the people on your friend lists aren’t genuine, it won’t take long for people to figure out what’s going on.

I should have mentioned earlier – this article has an enormous amount of potential to reduce your trust on people that come up on social media. But, you already knew that, didn’t you? Be wary of bots; they may not seem like much, but if one was built to be malicious then you’re in some trouble.

To conclude, keep your account looking real and active, and no one will ever again have the nerve to call you a lifeless piece of algorithm!

Tags:  algorithm  bot  social media 

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