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5 Tools to Find Your Competitor’s Backlinks and Gain More Authority Than Them!

Posted By Michael Arce, Loud Rumor, Wednesday, December 16, 2015

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When it comes to small businesses… you want to be the #1 source in your industry for consumers. That means you need to be everywhere. And in order to do that, it’s important to analyze where your competitors are (that’s valuable) so that you can be there too. Another huge benefit to more backlinks? It’ll boost your
SEO game a ton when done the right way. Here are 5 tools we love - use them to gain more authority for your business:

1 - Open Site Explorer

This is a Moz tools that shows which high authoritative sites your competitors are listed on. Type in your competitor’s URL and you’ll receive a long list of their linking pages. Open Site Explorer also shows you the PA/DA (page authority/ domain authority) and spam score of each inbound link so you know which ones would be beneficial to your local business - these are all opportunities.

2 - Monitor Backlinks

This tool not only pinpoints which current links you have that aren’t any good, but it also searches for your competitor’s good links that you can get listed on. Monitor Backlinks does just that… it monitors your competitor’s backlinks! It’ll alert you whenever a competitor gets a new, high quality link so that you stay current on all of your competition and what they’re doing.

3 - Ahrefs

Enter your competitor’s URL and it’ll return all of their backlinks. Much like Open Site Explorer, Ahrefs shows you the PA/DA of all these links.


However, this tool breaks down the analysis of each backlink a little more by categorizing them into specific groups:Screen Shot 2015-05-08 at 3.39.15 PM.png

4 - Bright Local

Bright Local offers a variety of beneficial SEO tools, but their most notable for this backlink research is their “CitationTracker.” This allows you to see what citations your competitors have that you might be missing out on. Review which local and niche directories competitors are on that would help your business, and target those sites. CitationTracker is a great way to stay up to speed with your competitor and make sure you’re matching and surpassing their backlinks.

5 - Link Prospector

Link Prospector does all the backlink searching for you. Whether you’re looking for guest post opportunities, directory listings, sponsorship opportunities and so on, they’ll help get you there. This tool sorts each prospect in the order of your best opportunities based on a specified keyword that you select. So Link Prospector is a great tool to find the best backlinks that are personalized for your local business.


What other tools do you use for your competitor research? Let our team know below!

Tags:  Local SEO  online marketing  SEO  small business 

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5 Tools to Track Your SEO Efforts

Posted By Michael Arce, Loud Rumor, Tuesday, December 1, 2015

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1 - Google Analytics

Google Analytics allows you to define your website goals and provides measurements to track those outcomes - it’s a must for SEO.

It keeps you up to speed on all traffic to your website so you can clearly see which type of visitors are landing on your page, where they’re coming from, which web browser they used, what keywords they typed in, and 1,000 other things! This information allows you to improve your strategies for better reach and conversion.


Get our Local Business Guide to Google Analytics here.

2 - Google Webmaster Tools

Google Webmaster Tools is like a constant doctor checkup that shows the overall health of your site. It’s great for Local SEO.


It shows any crawl errors, sitemap issues, broken links, 404s, and so on. It also tells a business how many impressions their pages get, and how many of these impressions turned into clicks (click-thru-rate).

3 - MozBar

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The MozBar is the ultimate toolbar of all toolbars. It breaks down the overall Local SEO factors of a website including their page authority, domain authority, title tags, meta descriptions, spam score, link metrics, markup (Schema.org), and more.


Basically, it saves you time. You don’t have to open another window to search for a competitor’s on-page authority. It’s always right at the top of your screen (as long as you use Chrome or Firefox).

4 - Google Alerts

Use Google Alerts to stay updated whenever your company (and anything related to it) is mentioned online.


So for us, we have an alert setup for “Loud Rumor” which provides a ton of results that are both related and unrelated to our business name. The purpose here is to see what content Google pulls in relation to your company. Do the same thing with your competitors. Set up an alert with their name along with anything else you might want messaged to you (industry topics, specific event updates, etc).

5 - Agency Analytics

Monitor your business’ Local SEO to determine what is and isn’t working. Agency Analytics (previously known as My SEO Tool) reports a site’s overall SEO performance. The program focuses on three main aspects: rankings, monitors backlinks, and analyzes competition.


It connects to Google Analytics, Google Webmaster Tools, MOZ, and more so you can track all of your website metrics under one roof. It’s a hub for all of the marketing reports you would ever need (PPC, social media, call tracking, etc.).


Let us know what other SEO tools you use to track your marketing efforts! Our team is always looking to learn and teach more about SEO.

Tags:  google  Local SEO  online marketing  SEO  small business 

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Website Layout Tips for Small Business

Posted By Michael Arce, Loud Rumor, Wednesday, November 25, 2015

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As a local business, your website is a tremendous tool to generate leads and grow your company. But there is a science to a successful online presence. Unless the right steps are taken, you risk wasting all that time, money, and effort invested into site, or worse… landing past page 2 in Google search results. Here are successful website page layout tips for your business!

Navigation

Your website should be easy to navigate. All of your pages should be clearly displayed for the user. A visitor to your site shouldn’t struggle from page to page,


Either have your navigation bar horizontally across the top of the site, or vertically to the left. This is what users expect to see, so stick to the standard style.


You also want to avoid having too many tabs in your navigation. It becomes overwhelming to the user. If you find that this is the case, create a dropdown menu like we did:

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URL Structure

The structure of each of your page’s URL also influences your on-site SEO.


Here are a few things to note:


1: You want your URL to be readable to humans - if it looks like code, it’s hard to decipher.

2: Include keywords in your URL but don’t keyword stuff.

3: Shorter URLs are better than longer ones.

4: Use hyphens or underscores to separate words.

Design

55% of users spend less than 15 seconds on a webpage. So your site needs to stand out.


Although the overall theme and design of your website will depend on your business’ brand and preferences, there are still a few things you should consider:


  • Do not use autoplay videos. 84% of people ages 25-34 leaves sites because of these intrusive ads.

  • Think about the way the eye travels and use display images/ text/ CTA accordingly. Visual Website Optimizer found that by adjusting your design layout, it can lead to over a 35% increase in sales if done correctly.

  • Every single one of your pages needs to be engaging. People don’t just land on homepages anymore.


Related: 4 Design Trends That Can Blow Up Your SEO Efforts!

Scannable

When people enter your site, they (usually) don’t read everything. They scan.


Visitors tend to read in an F-shaped pattern when digesting a site:

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(source: Nielsen Norman Group)


So use this to your advantage. Put your important information and primary CTA in these highlighted sections.


Follow these tips and your website will be headed toward success! For any other questions, don’t hesitate to contact our team.

Tags:  online marketing  SEO  small business  website 

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How to Improve Your SEO Score and Why You Need to Do It

Posted By Cort Walberg, Power To Be Found, Wednesday, November 25, 2015

A Quick 8-Point SEO Checklist

Many people in the digital marketing world are aware of the importance of SEO scores, but may do not know how to calculate or improve them. There is a step-by-step process that can help you determine how your website is doing and what you have to do to improve your SEO score.

Consider these eight points:

  1. Analyze your domain authority
  2. Determine website load times
  3. Check and update the sitemap
  4. Monitor robots.txt
  5. Keep an eye on meta content
  6. Keep checking H-tags
  7. Add high-quality onsite content
  8. Include relevant keywords

In today’s digital world, information is the currency of online marketing. SEO encompasses a world of information, with everything from graphs to combinations of metrics, which you can easily use to boost your website’s visibility!

Read the entire article, click here

About Power To Be Found

With over 12 years of experience, Power To Be Found has helped a number of businesses grow their presence online by rethinking their digital strategy and adopting a content first approach to marketing. We can help take your business to the next level. Contact us today to to discuss more about your project or request our FREE website audit and SEO Analysis.

Tags:  Arizona  asba news  business development  business services  content  cort walberg  domain  keywords  marketing  online reputation  power to be found  SEO  small business 

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5 Tips for Five-Star Reviews & More Online Reviews

Posted By Cort Walberg, Power To Be Found, Wednesday, November 11, 2015

Ratings and reviews are integral for sellers of anything online. Customers place a lot of trust in reviews. The latest research reveals 30% of all shoppers look to Amazon before they buy a product, and 13% look at Google. That’s 43% of people checking out reviews every time they buy something.

Getting reviews is hard, and getting consistently good reviews is even harder. We’re going to show you how to get an edge on the competition and enhance your online reputation.

Customers don’t hate giving reviews – if you ask right…

Businesses are notorious for having the problem of not getting enough reviews. It’s led to the myth that customers hate giving them. If you ask them, you increase your chances of getting a review, but you have to ask them right.

Asking them in the right way involves:

  • Asking them in the first place. It’s shocking how many businesses simply don’t ask.
  • Be appreciative. Make it clear they’re doing YOU a favor.
  • Make it simple. Don’t make them jump through hoops. Leave a link where they can submit a review.
  • Don’t offer an incentive. This is a legal grey area and could lead to repercussions, particularly if you live in the United States.
  • Make it clear what you want. What do customers need to do to successfully submit a review on the desired platform?

Speaking of great reviews…here’s what’s in them

Once you’ve convinced a customer to leave a review, you need to educate them on what’s in a good review. A review is there to convince other people to buy your product or service. It’s the best form of marketing available, so you need to use its potential.

Good reviews aim to do the following:

  • Offer a quick background to the product.
  • State the customer’s intentions.
  • Did it accomplish the right result?
  • Would they buy it again?

It doesn’t matter if the review is 100 words or 500 words. As long as it addresses each of these points, that’s a good review.

Get automatic reviews with a system

Amazon has a system for encouraging reviews. A customer buys a product, they use the product, and after a few days, Amazon sends out an email asking them to review the product, which they frame in the form of a question.

You, too, need a system, and there’s no reason why you can’t copy Amazon’s system.

Every time you receive a purchase, add the customer’s email to a special list on your auto-responder. After three to five days, send out your review email to the customer. Do this only once and it will increase the number of reviews you get.

The best way to get great reviews if you’re starting from scratch

The hardest part is getting started. You have to understand the concept of EARNING reviews. This can be a slow process, so be prepared to be patient. Solicit customers on sites like TripAdvisor, Bing, and social media. There are plenty of sites where you can find people who would be willing to write an honest review.

You will have to offer some sort of incentive in the beginning. This is as simple as offering a free product or discount code in exchange for a review.

Other great sources of reviewers you should use – paid advertising and content marketing route

Paid advertising is a great way to get reviews if you’re starting from absolute zero. Pay-Per-Click (PPC) should get you more reviews and more paying customers, but it does come with a strong learning curve and it requires you to have an existing budget in place.

Of course, sometimes you have to solicit reviews directly. This procedure is fairly simple to follow.

Begin by searching for articles that relate to your product. For example, if you sell keyword research software, look for articles on the best keyword research software. Then take each item on that list and search for bloggers who have reviewed each tool.

Write a list and approach these bloggers with a proposal. You should offer the product for free as a given in exchange for an honest review. Join the blogger’s email list to stand out. Make it clear you’re serious about them as a personal brand.

Now put in the work and see what comes up. It will take time, but if you’re patient, you’ll quickly have a considerable number of reviews ready and waiting.

Power To Be Found

With over 12 years of experience, Power To Be Found has helped a number of businesses grow their presence online by rethinking their digital strategy and adopting a content first approach to marketing. We can help take your business to the next level. Contact us today to to discuss more about your project or request our FREE website audit and SEO Analysis.

Tags:  online reputation  online reviews  powertobefound  reviews  SEO  smal  small biz  small business 

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How to do Keyword Research to Destroy Your Competition!

Posted By Michael Arce, Loud Rumor, Wednesday, November 4, 2015

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Your keywords are everything when it comes to online marketing. They go on your website, blog, ads, listings, and so much more. They’re scary crucial. That’s why you want to choose terms that’ll get the best results for your small business. So, here are a few keyword research tips that’ll really trick your competitors and leave ‘em in the dust!

Competitor Research & Keyword Research

Organic Search

In order to dominate your competitors, first you need to find out what keywords they’re already ranking for. Start out with an organic Google search of your business’ services/ product and city/ neighborhood. For example, if you’re a local venue and you search, “Phoenix Halloween venues,” it’ll look like this:

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Review the top results - these are your competitors. Make a note of who ranks in the positions you want to rank for, and with the keywords you want to be associated with. Only search on the first page to choose competitors who currently succeed where you want to succeed. That’s where the real magic happens.


Find Keywords

You’ve found your top competitors. Now see which keywords they target to rank.  

I like to use this frighteningly awesome free tool, the MozBar.So if you select Fear Farm, a listing from the “Phoenix haunted venues” search, you’ll see a ton of spooky cool on-page elements:

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So you can see that they focus on keywords like “best haunted house” “haunted house in Phoenix,” and so on.
Write down each of these keywords as potential terms for your local business.

Keyword Research Tools

Plain and simple… in order to do killer keyword research that’ll really trick your competitors and leave them back in the dark, these tools are your best friends.  


  1. Keyword Tool

  2. Übersuggest

  3. Keyword Planner


They show awesome metrics about the keywords you found from your competitors above. See the search volume, competition level, and more of each term you’ve chosen to analyze.

Head Over To Google My Business

Use your Google My Business (GMB) page to see where you should expand your keywords regionally.  *Note* If you don’t already have a GMB page set up, here’s how:

Related - How to Set Up Your Google My Business

Once your page is alive and verified, look at your insights for an overview of “driving directions requests.” This section of the insights shows in which neighborhoods or cities people search for your services while driving. So, it could be good to expand your keyword reach to these areas. It helps you get a little more granular too, which is also great.

Test before you choose

Just like with anything you want to invest in, isn’t it great to give it a spin first? Whether this is with a new car, clothes, food you can sample, and so on, you want to test it or try it on before you buy. You want to make sure it’s a good fit, because the last thing you’d want is to look a little ridiculous with whatever you choose in the end…

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Same goes with keywords.

Before you choose which keywords to put on your site, test them first. There’s no point spending time on keyword research if the terms won’t help your small business in the long run.

Use this Keyword Position Tool to see where you already rank in Google, Bing, and Yahoo for your list of keywords. You only want to focus on keywords that are realistic for you to eventually rank for. So if you’re on page 15 for a keyword, that wouldn’t help your efforts. Then you’ll be the one stuck in the dark.

Choose a page range of 1-10. Don’t focus on keywords that you rank past page 10 for. The closer you are to page 1, the quicker you can crawl your way to the top with that keyword. Here’s an example of one that does really great with their main keyword in Google:

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All of these steps help you target your competitors, outline awesome potential keywords, research how well they’ll do, and actually test them out. There’s an entire process that goes into this. But if you have any other questions on these keywords research tips, let us know. Give a shout out below!


 

 

Tags:  keyword research  Local SEO  online marketing  SEO  small business 

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The Competitor Research Tools You’ve Been Waiting For: It’s Time to Kick Some Butt

Posted By Michael Arce, Loud Rumor, Wednesday, September 16, 2015

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All small businesses want to dominate in their industry. But in order to do that, you need to be
better than your competitors. That’s where these awesome tools come in. We love using these bad guys at Loud Rumor! They help you keep track of your competitor, see what they’re doing that you’re not, and go one step further to do it better.


These are the competitor research tools you’ve been waiting for!


SEMRush

Semrush is an awesome tool for so many reasons, but our favorite is for keyword research. Type in your competitor’s business site and you’ll see which keywords they use. Check out their organic keywords, paid search, cost-per-click on each keyword, and more!


Related: How to Do Stellar Keyword Research for Local SEO


SpyFu

If you want to be the top dog in your industry, you need to dominate all areas online. That includes your ads. SpyFu shows you which keywords your competition uses and bought on AdWords, and which ad variations they’re using. This way, you can analyze what does or doesn’t work about the PPC and make yours even better… and know ‘em off their feet!

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MozBar

MozBar is one of the quickest, easiest ways to get a ton of info on your competitor just by visiting their site. It’s an extension from Open Site Explorer that acts as a bar at the top of your screen. With each site you visit, it automatically pulls information from that webpage covering their:


  • Page load time

  • Spamminess of the site

  • PA/DA (page authority and domain authority)

  • Activity on their social media

  • Meta description and keywords

  • How many external followed links they have

  • And more


SimilarWeb

This is an awesome tool that allows you to check the analytics and insights. So if you wanted to check out how many monthly visits your competitor gets, SimilarWeb is a great way to go. You’ll also see how long these visitors stay on your competitor’s pages, what the bounce rate is, and where their traffic comes from.


If you have any other competitor research tools you’d like to add to this list, comment below! We’d love more input. Also feel free to contact us for any questions you may have on conquering your industry online.

Tags:  competitor research  internet marketing  keyword research  online marketing  research tools  SEO  small business 

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Protect Your SEO: Avoid These Content Marketing Mistakes

Posted By Michael Arce, Loud Rumor, Wednesday, July 29, 2015

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SEO revolves around keywords, where you get listed, link building… and content creation. Content is a huge part of your SEO. This is why it’s so important for companies to understand the influence their content has online.


And if you’re a little new to content marketing, you might be guilty of a few of these mistakes - and they’re hurting your SEO. So here’s what you should avoid in your blogs, press releases, and more!

Keyword Stuffing

While it’s super important to choose the right keywords for your business, you don’t want to go overkill. By this we mean that you don’t want to keyword stuff. People don’t like reading articles that feel forced.


For instance, if something reads, “Scottsdale dentist who offers the best dental services in Scottsdale for Scottsdale residents…” people just won’t read on. It’s clear that this dentistry wants to rank for all Scottsdale dental searches, but they’re going about it wrong. And this actually hurts search rankings. It’s also awkward to read.

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Being Vague

You always need to explain yourself in your content marketing. For example, you can’t assume that your audience knows your industry’s lingo right off the bat. You need to familiarize them.


So if you’re a dentist and you reference “intravenous sedation,” you should either hyperlink that term so people can read a definition when they click on it, or you should link it to another blog article you previously wrote on intravenous sedation. The bottom line here is that your audience needs to be able to understand you. Don’t be vague.  

Targeting the wrong people

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With anything that you market, you need to have a clear understanding of who your target audience. Pinpoint the ideal clients that you want to see your content.


For instance, if you’re a dentist and one of your posts is about dental tips for children, you’ll want to reach out to parents. But someone who doesn’t have children won’t be interested in reading this. So you wouldn’t want to target them.


Market the article to parents who are interested in oral hygiene. When people come to your blog, they want direct answers. People don’t want to waste their time reading something that doesn't apply to them. So don’t disappoint the reader who wants to know more about dental health care but can’t apply it to themselves personally - in this case, someone without children.

Not scannable

On average, people have an attention span of about 8 seconds - that’s shorter than the attention span of a goldfish. So if you really want people to absorb your content, you need to make it scannable.


Here’s how:


  • Use bullet points

  • Add pictures or GIFs

  • Add a “click to tweet

  • Bold quotes or statistics

  • Headings (H2)


All these factors help break up blog articles so that they’re easier to read in a small amount of time.


Related: Bulk Up Your Blog WIth Killer WordPress Plugins & Features


As you can tell, there’s a ton that goes into content marketing! So if you have any questions on how to start your blog or improve your content strategy, let us know - we’re here to help you become a content king.

Tags:  blog  content marketing  Internet Marketing  search engine optimization  SEO  small biz  Small Business 

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8 Predictions for Apple’s September 9 event

Posted By Arizona Small Business Association, Tuesday, September 9, 2014

Unless you live in an isolation tank, it's no secret that Apple is hosting a big media event on September 9 in Cupertino where we will likely see an impressive list of announcements from the likes of Tim Cook, Phil Schiller, and Craig Federighi. Apple isn't saying what they have in store, so I came up with some of my ideas and I turned to the TMO staff to see what they're expecting, too.

Apple's September media event will have lots of big announcements 

Apple's September media event will have lots of big announcements

The rumor mill has been working overtime churning out reports and photos, so we have some idea what may be on Apple's reveal list, but the company is known for its secrecy and surprises. Throwing together leaks, rumors, speculation, and Apple's track record, here's what we're expecting to see on September 9.

iPhone 6

The timing along with the plethora of leaks and rumors makes the iPhone 6 practically a sure thing. It also looks like the new model will ship with two screen sizes: 4.7-inches and 5.5-inches. It'll also likely come with a synthetic sapphire glass display surface made at Apple's own plant, sport a more powerful Apple-designed processor, include a better camera, along with better microphones and built-in speakers.

Just as it has with previous iPhone launches, reports that Apple will include Near Field Communication (NFC) for sure this time are making the rounds. If so, that would probably be part of a system for making payments using our iPhones as digital wallets.

NFC doesn't seem likely since Apple has stayed away from it so far. What's more likely is that Apple has developed its own digital wallet and mobile payment system that relies on WiFi, Bluetooth and apps -- much like it has done with the Apple Store app.

iWatch

We haven't seen hide nor hair of the rumored iWatch, yet it seems all but certain it'll be part of Apple's big announcement. The iWatch is said to be a smartwatch device we'll wear on our wrists that also collects health and fitness-related data such as how far we walk each day, heart rate, and sleep patterns.

The general consensus is that the iWatch will be worn on our wrist, although the TMO staff has questioned whether or not Apple will limit their products in that way. I've even gone so far as to speculate that Apple is working on smart sensors that track biometric data based on where they're placed on your body.

HealthKit

Apple introduced HealthKit as a feature in iOS 8 that lets third-party developers tie into a unified system for storing data collected from fitness trackers and other health monitoring devices. Users control what -- if any -- data they share with healthcare and insurance providers, and they can view the data from the Health, which is also included with iOS 8.

We'll likely see new HealthKit partnership announcements, and a mention of products that support both HealthKit and the Health app. So far, we know that the Mayo Clinic, Kaiser Permanente, and Nike are on board, and reports claim Apple is negotiating with Mount Sinai, Johns Hopkins, UnitedHealth Group, and Humana.

HomeKit

Another iOS 8 feature Apple touted at WWDC was HomeKit, which lets users control smart home-connected devices from their iPhone. The idea is that instead of using multiple apps to control your programmable LED lights, outlets and thermostat, you use a single app that manages settings in groups and integrates with Siri voice control, too.

Apple's Craig Federighi offered up an example where you tell Siri it's time for bed, and the lights in your house automatically dim, the front door locks, and the thermostat lowers temperature in your home.

Apple has already said companies such as Honeywell, Schlage, Philips, netatmo, Cree, and iHome and several others are on board. We'll probably see more names added to that list, and we'll get to see many of those products demonstrated either during the presentation or immediately after when Apple gives media attendees hands-on time with its new gear.

 

Apple TV

If Apple has lined up more content partners, and plans on adding home automation management features to Apple TV, then we may see an update here, too. There will already be plenty for Apple to show off at its media event, so unless there are some compelling changes to its diminutive set top box, it probably won't make an appearance.

iOS 8 and OS X Yosemite

With a new iPhone announcement, there's going to be an official launch date for iOS 8 revealed, too. What's likely -- considering previous iOS updates -- is that iOS 8 will be available a couple days ahead of the new iPhone's ship date.

Assuming Apple announced the iPhone 6 on Tuesday, September 9, with pre-orders starting on Friday, September 12, we'll most likely see the new models shipping a week later on Friday, September 19. An iOS 8 release a couple days ahead of the iPhone's ship date puts us at Wednesday, September 17.

Since Apple won't want to ship the new iPhone without iOS 8 pre-installed, it's a safe bet we'll see the update ahead of the smartphone ship date.

OS X Yosemite's launch date will very likely be announced, but it's less clear if that will precede or follow the iPhone 6's launch date. There are several features in iOS and and OS X Yosemite that work together, so either will feels somewhat hobbled if one is missing. If Apple doesn't give us OS X Yosemite at the same time as iOS 8, we may have to wait a few weeks before getting to take advantage of features like using our Macs to answer phone calls from our iPhones.

Be ready for some surprise announcements at Apple's media event 

Be ready for some surprise announcements at Apple's media event


CarPlay

 Apple's CarPlay isn't brand new, but that doesn't mean we can't get some new announcements related to the in-car system for controlling our iPhones. Several car makers are already supporting CarPlay, and earlier this year we heard that Volvo, Mercedes-Benz, Honda, and more would be on board before the end of the year.

If Apple plans to make our iPhones a sort of nexus for managing our health and fitness, as well as our smart homes, then pushing the device as a part of our in-car systems could fit into the September media event schedule, too. Keep in mind that Apple is building a huge structure outside of the Flint Center where the media event will be held. That structure is plenty big enough to hold a pre-fab demo smart home, plus house several cars.

Apple also made a point to include CarPlay-compatible cars in its demonstrations at WWDC this last sprint, too, so it isn't like the company is sidelining its in-car plans.

iPad Air 2

Skipping a fall upgrade for the iPad Air would be a big shocker, and that may come along with the introduction of the iPhone 6. That said, Apple will be showing off so much there may not be time to talk about iPad updates, too.

New iPads, along with a new Apple TV, fall into the wildcard category and might not get a mention on September 9. TMO's John Martellaro thinks a 12-inch iPad makes sense for Apple and will very likely join the 7.9-inch iPad mini and 9.7-inch iPad Air at some point. Unless that's the big news for the iPad, it probably won't be part of Apple's announcements.

One More Thing

 Packing so much into a single media event means we could be looking at a two hour window that'll be fast and furious with announcements, and there won't be time to fit in everything Apple could possibly talk about. That said, Apple is known for surprise announcements, so we may very well see something no one anticipated.

What announcements are you expecting from Apple's September media event? Let us know, and be sure to follow our on-location live coverage on the 9th, too.

 

 

Source: macobserver.com

Tags:  entrepreneur  Mobile Payment Solutions  SEO  Small Business  Technology 

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Google Improving Quality on the Web With Panda 4.0, Brian Ledis, Reach Local

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, July 10, 2014
Updated: Thursday, July 31, 2014



Google has recently rolled out Panda 4.0, to improve the quality and relevance of the web pages it displays in its results.  This has had a big impact on many websites and Brian Ledis, Product Manager for Reach Local, a premiere provider of online marketing services for small businesses, talks with Arizona Business News about this update and how businesses can better develop their websites.  

A lot of websites were trying to do link building through press releases and article submissions and they were really hit with the latest Panda update, according to Ledis.  This will affect people's abilities to try and link build through these sites, such as PR Newswire.  Google has fulfilled its promise on shutting down these venues trying to provide link building and traffic.  PR Newswire is now taking steps to improve the quality of their press releases by just allowing one link and doing more manual review.  

To differentiate high quality from low quality, Google has a list of about 22 points reflecting quality guidelines, going as far as determining if it can be trusted to do a financial transaction.  Characteristics, such as being insightful to the user, the length of the content, whether the page has ads, and trustworthiness, make for a high-quality website, according to Ledis.  Going forward, Google will be providing better notifications and explanations so the problems can be addressed and fixed.  

As the Google algorithm is just a machine, it's not perfect and does get things wrong.  Up until very recently, there was a lot of talk in the industry that Google wasn't doing what they said they'd be doing.  Ledis thinks that things have been tweaked in such a way that they're actually helping.  What Google is getting better at is detecting who's out there abusing and shutting them down.  

Business owners can work with Reach Local to help them consolidate and keep things current or they can do it themselves with all of the tools that are available.  Reach Local offers a website series called Etch, which is a website that Reach Local will set up for a company and turn it over to them.  It's turn-key and can be used to maintain their web presence, update their blog, post reviews.  It can also be used as a CRM tool to send out direct emails to customers, how many users they're getting, categorize leads and follow up with customers.  Reach Local also offers a CO product on top of that which is more of a "do it for me" solution. 

Brian Ledis, is the Product Manager for Reach Local, which specializes in local products based on search marketing, display and search ads, as well as having a line of websites and organic search marketing products.  He spoke with Arizona Business News during his interview.  Arizona Business News, sponsored by ASBAis a featured network of Sequence Media Group.

Tags:  marketing  SEO  Technology  Video 

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