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How to add value to your business without going broke

Posted By Kim England, Fast Inc. Network, Wednesday, May 3, 2017

A universal concept that drives all businesses can be summed up in one word. Value. Even at a young age, we can determine what things are of more value than others. We knew that we had “dress clothes” and “play clothes.” This told us that one thing is of greater value than the next. We knew that As in school were of more value than Fs. It doesn’t take a person long to figure out that most things in life can be ranked by their value. Not only is the concept of value elementary, but it also expands to how we do business. Our customers want to know that the services or products that we are offering to them are equitable to the cost. This is how typical exchanges occur. However, we create loyal, repeat clients when we find ways to pack in value that gives them “more bang for their buck.”

A good business person knows that while it is important to provide value to your customers, it is equally as important to make sure that costs to oneself stay at a minimum. So how can you deliver value to your clients without going broke? These simple tips can help!

  1. Provide knowledge to your customers. There are some things in life that cannot be bought. One of those things is your experiences. No matter how you try to recreate them, your experiences are unique to your situation and knowledge. You can provide that expertise to your customers to add value to your services. Instead of just selling a product to your client, provide them with your knowledge and first-hand experiences. Not only is this of no monetary cost to you the business owner, but it also creates a fan instead of just a customer.
  2. Offering services in exchange for publicity. You can have a great product or service that you provide, but what good is that if nobody knows about it? One of the best ways you can provide value without cost is by partnering with the media to promote your business. While there may be some initial cost, partnering with the right media outlets can increase sales in dramatic ways. What media outlets do you listen to? These are the people to partner with to get the word out about your business.
  3. Offering publicity in exchange for services. Once you have secured publicity through media outlets, use that as leverage for other vendors to work with you. To be successful, collaboration is essential. Join with other businesses by offering them potential media exposure. These types of symbiotic relationships that are mutually benefiting can add value to your business with little to no cost to you.

Learn applicable strategies like these and much more at the Business Accelerator this June 7-9 in Phoenix, Arizona. Visit www.fastincnetwork.com/june2017 to register.

 


Tags:  arizona small business  business  business owner  entrepreneur  entrepreneurship  small business  success 

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PET PLANET Offers "TIPS" for Senior Dogs

Posted By Kristen Cherry, Pet Planet, Thursday, September 15, 2016

Senior Dogs


All dogs are different . . .  but when it comes to aging, the distinctions become more evident.


There are a number of physical and mental changes associated with aging. One of the first signs may be that your dog is starting to slow down. Your dog may take a little longer to get up from lying down, may no longer jump on the bed or couch, or may not have as much energy when playing.


As time goes on, your dog may develop health problems such as arthritis, diabetes, heart ailments, liver or kidney conditions and cancer. Some behavioural changes that may occur as your dog ages are confusion, memory loss, accidents in the house, changes in sleep patterns, socialization problems or separation anxiety.


Help your dog maintain a healthy, happy lifestyle through their senior years by feeding the right food and treats. Consider using nutritional supplements to address concerns as a result of the aging process. Provide mental stimulation, physical exercise, regular vet check-ups and most importantly, lots of love and understanding.


When it comes to food, there is no one magic formula for a senior dog. Every dog is an individual and varies in their genetic makeup, lifestyle, history and environment. The most important thing to remember when choosing a food for your senior dog is it needs to contain a good proportion of high-quality protein.


It’s important to keep your senior dog at a healthy weight. Nutrition and exercise are intricately related when it comes to weight control. Daily walks, playtime and socializing with other people and pets will keep your dog’s body and mind active.

If you notice your senior dog is putting on a few pounds, try a quality senior “light” formula food that will help them feel full without the added calories. You can also try giving your dog three or four smaller meals during the day to help burn calories more efficiently. If you split your dog’s food into smaller portions be careful not to overfeed.


Water is important.  Many older dogs forget to drink, or due to arthritis, have trouble getting up or moving around so they avoid going to their water bowl.


Even mild dehydration is bad for a senior dog. Thoroughly wash and refill your dog’s water bowls, often place bowls in multiple locations and deliver the water bowl to your dog if you notice they haven’t had a drink in a long time. Be certain that the water you give your older dog is clean and free of pollutants. Because an older dog’s kidneys may not be functioning as well as when he was younger, they won’t tolerate impure water. Filtered water may be a good option for optimal benefits.


Large-breed dogs enter their senior years at about age five while small-breed dogs, under 20 pounds, become senior citizens at about seven years of age.


Tips for your Dog’s “Senior” Status:


Stick to a regular routine, which helps reduce any anxiety or mental uncertainty your dog may be experiencing.

Use puzzle toys for mental stimulation.

Shorter, more frequent periods of exercise and play are better.

If your dog is not sleeping well, allow them to sleep with you to ease any anxiety or restlessness.

Take your dog outside more frequently for potty breaks.

Provide a ramp or step to help your dog do the things he used to do like get in the car or on the bed or couch.

Tags:  arizona small business  career change  entrepreneur  entrepreneurship  Franchising  small business  women-owned business 

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PET PLANET ~ Offers Thoughts on Your Pet's Allergies

Posted By Kristen Cherry, Pet Planet, Thursday, August 11, 2016

 

PET PLANET ~  Your Pet’s Natural Grocer



Pet Allergies ~

Just like humans, pets can suffer from allergies to irritants in their environment:  pollen, mold, grass, cleaning products or a specific types of food or food ingredients.


Environmental Factors ~

About 90% of allergy symptoms in pets are caused by environmental factors ~ indoors and outdoors.

If your pet is allergic to something at home, they’ll exhibit symptoms throughout the year. If allergic to something outdoors, symptoms will be seasonal. It is important to remember that unlike us, our pets can’t remove themselves from environmental irritants, especially indoors.


The most common signs of an allergic reaction are frequent itching, chewing and biting.  When environmental allergens are inhaled, results may be sneezing, coughing and watery eyes.

Unfortunately, allergy testing through your veterinarian can be costly. An alternative solution is to follow a process of elimination to determine whether the allergy is environmental or food related.


Creating a healthy living environment for your pet ~

Our pet’s noses are very sensitive to allergens lurking in your home so it’s important to create a healthy living environment. Suggestions to lessen your pet’s exposure to environmental toxins include making sure no one smokes inside, using non-toxic, unscented natural cleaners and chemicals and investing in an air purifier to keep the dust down. Outdoors, eliminate your pet’s exposure to pesticides, fertilizers and natural allergens such as pollen and grass.


Environmental allergies?

• Supplement with Omega-3 and Omega-6 fatty acids,they offer relief from inflammation.

• Because dogs and cats sweat through their noses and the bottom of their feet, they can pick up a lot of debris like pollen, dust and cleaning agents. Regular bathing is a great way to rinse away allergens and relieve itchy skin. A nice cool bath using an oatmeal or tea-tree, oil-based shampoo/soap is very soothing.

• Use a natural antihistamine rather than prescription antihistamines/steroids because long term exposure can compromise your pet’s immune system.

• Keep pets away from the offending allergen, even if they’ve had an allergy shot.

• Reduce the possibility of mold forming by using a dehumidifier.


Food allergies?

Only about 10% of allergies in dogs and cats are caused by food. If your pet has a true food allergy, he’ll exhibit symptoms such as itchy skin on the face, feet, ears, forelegs and could  have chronic or recurring ear infections.


WARNING:  Commercial, low-quality pet foods found in grocery stores lack essential fatty acids and usually contain chemical preservatives, artificial coloring, low-quality proteins and common food allergens such as corn, wheat and soybeans.


Tags:  career change  entrepreneurship  family-operated business  family-owned businesses  Franchising  small business  small business owner  starting a business  Tucson  women owned businesses  women owned small business  women-owned business 

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PET PLANET Offers Summer Safety Tip for Walking Your Dog

Posted By Kristen Cherry, Pet Planet, Wednesday, July 20, 2016

With confidence and trusted solutions, Pet Planet store Ambassadors advise Customers on a wide variety of issues affecting their animal companions.  An issue many Customers express is how to best keep their pets comfortable during the "dog days of summer!"

See the attached poster illustrating a hands-on safety tip to consider when taking your pet for a walk this summer. 

 Attached Files:
Hot Ground.pdf (1.74 MB)

Tags:  education funding  entrepreneur  entrepreneurship  franchise  Franchising  making a big change  women owned small business 

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PET PLANET Offers Summer Safety Tip for Pets (and Kids)!

Posted By Kristen Cherry, Pet Planet, Wednesday, July 13, 2016

Take a look at the attached chart . . . our cars become extremely dangerous places for kids and pets left inside . . . even when it's relatively "cool" outside!

Please . . . never leave children or pets unattended in your car . . . never, not even for 1 minute!

 Attached Files:
Hot Car.pdf (1.29 MB)

Tags:  business owners  entrepreneurship  family-owned businesses  finding your passion  franchise  Franchising  puppy  small business 

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PET PLANET Opens Newest Store in Queen Creek

Posted By Kristen Cherry, Pet Planet, Tuesday, July 5, 2016

Pet Planet ~ Your Pet's Natural Grocer ~ is pleased to announce the opening of our newest store in Queen Creek.  We're located next door to Sprouts Market in The District Shopping Center at Ellsworth Loop Road and Rittenhouse Road.

Pet Planet is a community based retailer with an uncompromising commitment to helping our pets live healthier, happier and longer lives.  Stop in today to see what makes us different . . . 

 Attached Files:
We Are OPEN.pdf (24.77 KB)

Tags:  business development  entrepreneurship  finding your passion  Franchising  small business  women owned small business 

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7 Day Startup Challenge - Welcome & Announce Ideas w/ Dan Norris

Posted By Gabriel Salcido, Arizona Small Business Association, Monday, January 18, 2016

Tags:  entrepreneur  entrepreneurship  small business  startup 

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ASBA CEO, Rick Murray featured in 2 Small Biz Guys

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, November 25, 2015



Listen here!

2 Small Biz Guys, Ray and Zen interview Rick Murray, ASBA CEO aka the Arizona Small Business Association, and travel many paths regarding small business in Arizona. Rick shares a little of his background with the State of New Mexico’s State Fair Grounds on his way to the leadership role of Arizona’s premier advocacy group.

Speaking of advocacy, we discuss the recent Crowd Funding legislation that he was instrumental in facilitating, a truly time sensitive opportunity and collaboration that met with success. It is a great win for small business owners and an example of what collaborative effort can do. You’ll have to hear the story. Look forward to further information coming from ASBA on the process and even some training on how to develop your own crowdfunding resources.

We explore various services that ASBA provides for both members and non-members, including a state-of-the-art health care coverage website that is open to anyone. You can hear more details during the interview. We talk about the ASBA Marketplace, too. We cover some critical points for the development of relationships and, of course, the follow up that is imperative for successful engagement.

As an entrepreneur or small business owner, no doubt you will benefit from this interview and, perhaps, decide to engage the Arizona Small Business Association to help develop your business. Ray and Zen are both members. Ray is also on the ASBA Mentor Board, which provides consultations for small business owners. Like any smart business owner knows, accessing those who have gone down the similar roads previously often provide insight and wisdom beyond measure.

Enjoy the show and feel free to reach out to us for help, too. We even provide a special opportunity for ASBA members. Just fill out the appointment popup (Let’s Talk in the lower right) and tell us Rick sent you.

Source: http://2smallbizguys.com

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Tags:  entrepreneurship  podcast  small business 

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