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Don't Make These 5 Startup Mistakes

Posted By Karen Cummings, Radiant Marketing, Monday, November 28, 2016

An amazing idea ensures startup success, right? Wrong. No one loves to hear it, but three out of four startups will fail before they ever get to market. Managing and navigating a startup can be a minefield—especially if you go it alone or are starting off with no business experience. Many entrepreneurs have little prior experience in the business world and without that valuable experience, many startups endure the misfortune of failure. If you have a startup, or are thinking of launching a startup, set yourself up for success by learning from other’s mistakes.

Avoid these 5 startup mistakes at all costs!

Fearing failure

One of the biggest startup mistakes you can make is to be afraid of failing! Fear of failure can prevent you from even making that initial leap. Jumping into your fear is incredibly positive for your business’ success and how you pick yourself up and learn from mistakes is the ultimate key to great success. Many successful entrepreneurs credit their ultimate success to their ability to fail often, fail quickly and learn from those failures.

Quitting quickly

Giving up shouldn’t be an option when it comes to startup success. Be prepared to make it through those inevitable roadblocks and bounce back from lots of “no’s” in the beginning. Overcoming any negativity will help to fuel you in the right direction. Rather than quitting, when necessary consider shifts in thinking, planning or development that can keep you on path for growth!

Forgetting about marketing

A huge startup mistake is to think “I’ll figure out marketing later”. Marketing is crucial to startup success. Many startups spend all of their money on product development and overhead and leave zero dollars for marketing to generate customers. Eliminate the “if you build it they will come” mentality. Start planning and developing your marketing strategy if you want your startup to thrive.

Misunderstanding branding

Underestimating the value of a brand, or believing branding is simply the logo and look of your business, is an all too common startup mistake. Branding is one of the most powerful assets a startup can create. Your brand is a deeper, more articulated definition of your business and acts as a reminder to what you want your business to be and represent. Branding lives in the mind of consumers, and will ultimately be the driver in the relationship that is established with your audience, and why they care about what you do.

You go it alone

In most situations, it’s extremely daunting to tackle launching a startup on your own. As an entrepreneur, it’s easy to get stuck working on things alone. But having an extra set of ears and eyes on the ins and outs of your startup is invaluable. Getting help where you can from friends and professional colleagues will help to effectively launch your startup. Finding a mentor who has been where you are can do wonders in guiding you down the right path.

We can help you on your startup journey and help you develop a strong brand for your business. Set up a Discovery Session today!

Tags:  marketing  small business  startup 

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Prebuilt Recipes to Help Automate Your Business

Posted By Gabe Salcido, Dogstar Host - Website Design Services and Domains, Wednesday, August 10, 2016
Updated: Thursday, August 11, 2016

ActiveCampaign announces “recipes” — automation workflows you use as a starting point to build automated sales and marketing processes. It’s a huge time-saver and makes building automations easier than ever.

But, wouldn’t it be even better if you could:

  • Import a “done-for-you” follow-up sequence that’s created and optimized by an experienced marketing expert?
  • Leverage the same tested, proven automation workflows that the marketing automation authorities are using?
  • Get an automation built by the developer of an integration that fully leverages the features of both platforms so you don’t have to wonder if you’ve set it up right?

Announcing the ActiveCampaign Marketplace…

Now you can browse a directory of done-for-you automations created by:

  • Leading marketing automation experts
  • Experienced email marketing authorities and
  • The developers of apps that integrate with ActiveCampaign.

Using the Marketplace…

 

The pre-built automations in the Marketplace are categorized by your business goals:

Clicking into a product listing will bring up more detailed information including an overview of what it does and what its benefits are.

If you have a question about an automation, you can ask its creator in the comments section below each product listing.

Many of the products are available to you free of charge. If you see a free automation or template you’d like to use, you can add it to your account with a single click using the “Add to your account” button.

All automations you have purchased or added through the Marketplace will appear in the “Purchased” category of the Automation Recipe modal that appears when you click “New Automation.”

To import an automation you’ve added to your account through the Marketplace, select it by clicking it and then click “Create.” The Automation Import Wizard will begin taking you through the steps of customizing the automation to match the settings of your account.

 

As you go through the wizard, you’ll see notes that the creator has added to give you guidance. There is additional product documentation you can access by clicking on “My Purchases” (when you are logged into the Marketplace). From this page, you can also rate automations that you have purchased.

Next week we’ll have a post highlighting many of these automations and their creators. Until then, please feel free to browse the Marketplace and import any automations that seem useful. The creators have put a lot of work into them and we’re very impressed by the quality and usefulness of this first batch of automations.

The Marketplace is another example of how we are making powerful marketing and sales automation processes as accessible and simple as possible.

Now, you have access to a growing, categorized library of automation workflows built by experts. You can import any of these automations with a single click and quickly accomplish specific, measurable results in your business — from increasing revenue to automatically managing contacts.

We’ll continue to find new and innovative ways to make it even easier to use email marketing, marketing automation, and sales automation to make running an efficient, growing business.

Check out the Marketplace now and let us know what you think in the comments!

Tags:  automation  crm  email  marketing  sales  small business  social media 

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Morning Social Media Marketing Talk

Posted By Gabriel Salcido, Arizona Small Business Association, Friday, May 6, 2016

A conversation on the latest in social media marketing! via @smexaminer

Tags:  facebook  instagram  marketing  periscope  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, March 10, 2016
Updated: Thursday, March 10, 2016

Tune in every Friday Morning for Morning Social Media Marketing Talk

Tags:  marketing  small business  social media 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Friday, March 4, 2016

Covering: Mobile pages Google Amp, Google news feed updates

Tags:  facebook  google amp  marketing  social media 

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How to Improve Your SEO Score and Why You Need to Do It

Posted By Cort Walberg, Power To Be Found, Wednesday, November 25, 2015

A Quick 8-Point SEO Checklist

Many people in the digital marketing world are aware of the importance of SEO scores, but may do not know how to calculate or improve them. There is a step-by-step process that can help you determine how your website is doing and what you have to do to improve your SEO score.

Consider these eight points:

  1. Analyze your domain authority
  2. Determine website load times
  3. Check and update the sitemap
  4. Monitor robots.txt
  5. Keep an eye on meta content
  6. Keep checking H-tags
  7. Add high-quality onsite content
  8. Include relevant keywords

In today’s digital world, information is the currency of online marketing. SEO encompasses a world of information, with everything from graphs to combinations of metrics, which you can easily use to boost your website’s visibility!

Read the entire article, click here

About Power To Be Found

With over 12 years of experience, Power To Be Found has helped a number of businesses grow their presence online by rethinking their digital strategy and adopting a content first approach to marketing. We can help take your business to the next level. Contact us today to to discuss more about your project or request our FREE website audit and SEO Analysis.

Tags:  Arizona  asba news  business development  business services  content  cort walberg  domain  keywords  marketing  online reputation  power to be found  SEO  small business 

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The Blogging Tips and Tools Your Small Business Needs to Stand Out

Posted By Michael Arce, Loud Rumor, Wednesday, November 18, 2015

blogging tips.jpg

 

As a local business, you may have noticed that it's hard to come up with right type of content for your blog. You want to produce material that gets a high amount of traffic. But that’s easier said than done. If you write about what you do in your industry and post it to your blog, that just won’t cut it. You’ve got to go above and beyond - with every article. Here’s how we do it at Loud Rumor...

Trend

Choosing a topic might seem like the most difficult aspect of blogging. You don’t want to sell, keyword stuff, or write just for the sake maintaining fresh content.


So what do you want? You want to choose a topic that you know will trend. It needs to be something readers want to share with others. This keeps the hype up on your blog so that more people outside of your circle see the article.


“It doesn't matter how good your content is. If you don't make it compelling enough to click and share, no one will know it exists” - Upworthy

Association

People should want to be associated with your article. Once someone reads your blog, they’ll feel like it’ll make them look good if they share it.


7 out of 10 people share things they find online specifically with the intent of promoting their own image and identity. So you want to provide your readers with material they are proud to associate themselves with if shared. Cater to that desire.


If you wouldn’t connect an article written by your business to your own personal social media, then why would others?

Tools

We’ve told you how important it is to choose a topic that will trend, to find the right inspiration, and to create content that people want to be connected with. But we don’t expect you to do all of this on your own. Here are a few tools to help:


  • Buzzsumo - Find trendable content. If you have a general topic in mind, enter it into Buzzsumo. This tool shows you super successful articles related to that topic that have already received high engagement and traffic.

  • HackerNews - Find inspiration from material that is already live and receiving traffic. Refer to the “points” on each article to see how successful certain content is.

  • Inbound.org - Explore discussions that people are having to determine what type of information appeals to the masses. This will show you what people care about, and what the take time to engage with.

  • HubSpot’s Blog Topic Generator - Fill in their form with three nouns that you want to blog about. They then generate different article ideas for you. For instance, if you type in “PPC, conversion, lead generation,” the following results appear:


Screen Shot 2015-05-04 at 2.16.35 PM.png


If you have any questions on how to up your SEO and content marketing game with blogging, ask our team!

Tags:  blogging  content marketing  marketing  online marketing  small business 

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Stay On Top of Competition With These Marketing Tools

Posted By Michael Arce, Loud Rumor, Wednesday, October 21, 2015

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A small business’ goal is to be the top dog in their industry. That means you constantly need to do better than your competitors. And since that’s the case, you may want to use these awesome marketing tools to stay on top of your competition and really keep an eye out. Here are a few we use at
Loud Rumor!

Google Alerts

If you want to be the first one to know what your competitors are doing, then Google Alerts is your best friend. This tool sends you updates whenever a competitor is mentioned online. What’s really cool is that you can set how often you receive these updates (as it happens, weekly, etc.), which really allows you to stay current.

Social Mention

Social mention is kind of similar to Google Alerts in the sense that you can keep track of your competition online whenever they’re mentioned. But this is all through social media. So you get to see who talks about them, what they post, what hashtags they use, and more. It’s awesome.

Open Site Explorer

This is a great tool that keeps you updated on your competition’s backlinks, PA/DA (page authority/ domain authority), and so on. So if you’re looking to increase your rankings, you’ll want to be on the high authoritative sites that your competition is on. Open Site Explorer shows you where you might need to get listed.

What Runs Where

You definitely want to keep track of your competitor’s advertising efforts. What Runs Where does that. You get to see where they’re advertising, what ads they’re investing in, and how successful these efforts are.


Related: 7-Step Guide on How to Do AdWords Optimization Like A Boss


These are just a few of many marketing tools that allow you to stay on top of your competition. For more tips, contact our team! And if a few of your favorites haven’t been mentioned here, leave a comment and share your top tools with the rest of us! We’d love to check them out.

Tags:  competition  internet marketing  marketing  marketing tools  online marketing  small business 

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Are Your Stock Photos Turning People Away?

Posted By Michael Arce, Loud Rumor, Wednesday, May 27, 2015

nikon-698689_1280.jpgWhen it comes to your local business’ marketing and advertising, photos are everything. They set the base for your brand recognition, paid ads, blogs, and so much more.


That’s why it’s so important to have an awesome photo gallery specifically for your business. And that’s where a professional photographer comes in. They make sure your photos are custom, NOT stock.


And you can’t have a successful marketing plan without visuals. The brain processes visual information 60,000X faster than text.


That being said, your pictures need to be amazing. Your business’ photography sets the structure for all of your advertising, so it’s worth it to invest in a professional.

But what’s wrong with stock photos?

If they aren’t used correctly, stock photos might look like this…


155258267.jpg


It’s forced, impersonal, cliché, and predictable. Customers are less likely to click on an image that looks like this.


With a professional photographer, though, you’ll get pictures that are personalized for your local business. They will be unique, incorporate your brand, and actually make an audience want to engage.


To put it bluntly, custom photos can product up to 10X more click-thru-rates than stock photos.


Consumers like seeing photos of real people and situations because they’re more relatable. So if you want a higher chance of conversions, you should use custom photos simply because they get better results.


Choosing to use stock photos or a professional photographer is like choosing between a used car and a new, luxurious one. Both will get you from A to B, but the new car is going to have better results. Which would you want to ride in?


excited-baby.gif


How can you use these photos?

There are endless possibilities. Your custom pictures can be used for:


  • Your website pages

  • Blog

  • Social media accounts

  • Ads (both online and print)


The list goes on! When we said that photos are the base of your marketing, we meant it.


And they get results. Blog with images get viewed 94% more than blogs without. Tweets with images also get 150% more retweets than those without!


These percentages are huge. So you want to make sure all of your pictures are on point. They need to be personalized, clear, relevant, and high quality. You’ll receive overall more clicks and engagement if you follow this rule.

 

Related: 5 best Social Media Management Tools

Where should you look for a professional photographer?

If you’re determined to provide your customers with the best photos possible, then it’s a good idea to invest in a professional photographer. They’ll help you build an amazing gallery.


And here’s where you can find them:

 If you know of any other great reasons to use custom photos or where to find professional photographers, let us know! Comment below - we'd love your input. 

Tags:  advertising  content marketing  marketing  professional photography  stock photos 

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Summary of ASBA Annual Membership Survey

Posted By Jerry Bustamante, Arizona Small Business Association, Wednesday, November 19, 2014
Updated: Tuesday, November 18, 2014

Each year the Arizona Small Business Association surveys its members to ensure the programs and services delivered to members are what members need most.  Close to four hundred small business professionals from across the state answered the survey and here are some of the highlights.

  • Networking is very important- 53% selected networking as the primary reason they joined ASBA, and 85% indicated that the reason they renew their membership each remains the same.

  • ASBA’s Member Profile the most valuable promotional opportunity- While ASBA offers a variety of valuable promotional opportunities for members, the Member Profile on asba.com came in at number one.  The member profile is how ASBA lists, promotes and helps members increase their presence online.  It is a powerful tool and members are strongly encouraged to populate their profile and utilize all of the features that it offers.

  • Advocating for Arizona Small Businesses is very important- Following networking, ASBA’s work in public policy advocating for Arizona small businesses at the state legislature ranked as the second most valuable benefit to member businesses.
  • Sales & Marketing training is what members want most- Followed by professional development and social media, delivering educational topics on sales and marketing are what members are most interested in.  We hear you…look for more seminars and workshops on these topics.
  • No candidate endorsements from ASBA- An overwhelming number of members agreed that ASBA should not endorse political candidates.  Only 17% of members believe that ASBA should endorse candidates, the rest are against it. 

  • Members prefer the weekly amAZing News Emails- While ASBA makes use of various mediums to communicate to its members on all of its activities; the weekly amAZing News Emails are what members prefer.  “We are proud of how our email marketing program has developed into a timely and valuable source of information for our members,” says Kristen Wilson, ASBA COO. 

  • ASBA members doing more with less- The survey found that while annual revenues have increased in the previous 12 months for the majority of respondents, their number of employees have stayed the same.  “There is no surprise here as small business professionals are resourceful and find a way to do more with less,” said Rick Murray, ASBA CEO

Tags:  marketing  small business  survey 

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