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New LegalShield Law Index Brings Leading Indicators Of Actionable, Hard Data To Reveal Economic Trends

Posted By Kenyatta Turner, LegalShield Independent Associate, Tuesday, June 20, 2017

Monthly Index Covers Over 70% of the GDP to Predict Economic Health

 

ADA, Okla.June 8, 2017 /PRNewswire/ -- For the first time, the LegalShield Law Index—launched today—provides a forward-looking snapshot of the economic and financial status of U.S. households and small businesses. The Index is made up of five indices, including the LegalShield Consumer Financial Stress Index, LegalShield Housing Activity Index, LegalShield Bankruptcy Index, LegalShield Foreclosure Index, and the LegalShield Real Estate Index. Each index relies on LegalShield's unique and proprietary database of actual member demand for and usage of legal services to predict the health of the U.S. economy.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8115751-legalshield-law-indices-predictive-economic-trends

 "The LegalShield Law Index is generated from actual consumer and business demand for various legal services provided by our closed panel of dedicated law firms covering all 50 states," said James Rosseau, LegalShield's Chief Commercial Officer. "Each index is a leading economic indicator and is released in a more timely manner than traditional economic indices. Our index predicts economic activity that represent more than 70 percent of the Gross Domestic Product of the United States. The LegalShield Law Index provides actionable intelligence about the direction of the U.S. economy in the mid- to near-term," continued Rosseau.

The key predictive takeaways from the first public release of data, through May 2017, are as follows:

  • Consumer confidence may continue to ease in the months ahead, but will likely remain strong by historical standards.
  • Housing starts, which have risen at a stubbornly slow pace since 2012 and remain well below pre-recession levels, should continue to improve slowly in the months ahead.
  • Bankruptcy filings should remain subdued in the near term. However, elevated levels of household debt are worth keeping an eye on, as they could lead to upward pressure on bankruptcy filings in the future.
  • Foreclosures should remain subdued in the short term, but may begin to rise in the second half of the year.
  • Existing home sales should continue to improve slowly in the months ahead.

The LegalShield Law Index is made up of five indices that are generated from LegalShield's proprietary data, which tracks the demand for different types of legal services for the various areas of law over the past 15-plus years. Each time a LegalShield partner law firm receives a request from a LegalShield member, the request is logged as an "intake" within one of roughly 70 unique areas of law (e.g., real estate, criminal, bankruptcy), depending on the nature of the legal need.

"We are excited to share our forward-looking data about the U.S. economy, based on the actual legal needs of our members and the work of our provider law firms—data that covers more than one-and-a-half decades of activity. When our members contact their LegalShield provider law firm, we record the area of law," explained Rosseau. "In aggregate, our index foreshadows economic activity based on actual legal events in the lives of individuals, families and small businesses."

The flagship LegalShield Consumer Financial Stress Index tends to lead the Conference Board's Consumer Confidence Index by one to three months. LegalShield's May data suggest that the recent run-up in consumer confidence may have overshot economic realities, and that consumer confidence levels may consequently pull back in the months ahead.

"While there are reasons to be optimistic about the U.S. economy, since December there has been a divergence of 'soft data' based on consumer and business confidence surveys, and 'hard data' based on actual market events, such as demand for legal services," Jeff Bell, LegalShield CEO, said. "Historically, when the LegalShield Consumer Financial Stress Index drifts away from the Consumer Confidence Index, it is typically consumer confidence that falls back into line with our index, not the other way around. We saw this in 2006 and 2007, when our index provided an early warning signal of the drop-off in confidence at the outset of the Great Recession."

LegalShield will be releasing the Index monthly, on the sixth business day of each month. Today the company is releasing May data, along with an assessment of what the data suggest about the health and direction of the U.S. economy. For access to the economic assessment, please visit https://www.multivu.com/players/English/8115751-legalshield-law-indices-predictive-economic-trends/.

The five separate measures that comprise the LegalShield Law Index together provide a leading indicator of the economic and financial status of American households and small businesses. The indices closely track a handful of key economic indicators, such as the Consumer Confidence Index (developed by the Conference Board), Housing Starts (reported by the U.S. Census Bureau), and Foreclosure Starts (reported by the Mortgage Bankers Association). Each LegalShield index has undergone a battery of statistical tests overseen by a PhD economist to validate its relationship to an existing economic indicator that sheds light on the health and direction of the U.S. economy.

LegalShield's suite of law indices provides actionable intelligence about the direction of the U.S. economy in the near term. Each index is based on data collected through LegalShield's provider law firms across all 50 states, thereby offering insights that are not accessible to the general public.

The Index is based on data collected on a near real-time basis, and will be refreshed and released monthly along with forecast statements on each index. The Index is based on intakes among more than 1.6 million memberships (including individuals and small businesses), providing a window into the legal needs of families and businesses across the country at any given point in time.

About LegalShield 
LegalShield is one of the North America's leading providers of legal safeguards for individuals, families and small businesses. The company also offers one of the industry's most affordable and comprehensive identity theft plans, IDShield. LegalShield plans provide protection to more than 4.2 million individuals, and IDShield provides identity monitoring and restoration services to more than one million individuals across North America. In addition, LegalShield and IDShield serve more than 141,000 businesses.

For as little as $20 per month, LegalShield members get access to attorneys with an average of 19 years of experience in areas such as family matters, estate planning, financial and business issues, consumer protection, tax, real estate, benefits disputes and auto/driving issues. Unlike other legal plans or do-it-yourself websites, LegalShield has dedicated law firms in 50 states and four provinces in Canada that members can call for help without having to worry about high hourly rates.

For more information, visit http://www.LegalShield.com/hub/KenyattaTurner or contact Kenyatta Turner, LegalShield Independent Associate, 602-367-1069

Tags:  business  business decision-making  business development  Business growth  business plan  business resources  business services  business worries  economic development  economy  finance  ID Theft  Identity Fraud  Legal  legal services  real estate  setting goals  small business  small business marketing  small business strategy  women owned small business  women-owned business 

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Tools to Manage Your Small Business Marketing

Posted By Patty Hughes, Strategic Marketing Services, Tuesday, July 19, 2016

SUMMARY:

Here are a few great marketing programs, resources and tools to manage your small business marketing.

Creating a Marketing Plan

When you’re ready focus on marketing, it’s time for a small business marketing plan. Most marketing plans cover the basis aspects.  Here’s a few:

  • MPlans – this is a great little site because it provides examples of marketing plans by industry
  • Marketing and Sales Pro – this is a decent software because it allows you to make your marketing plan as simple or comprehensive as you’d like. 

Managing Your Social Media

If social media marketing is part of your marketing efforts, you’ll save a lot of time by using one of the many tools out there that will help you manage your online presence:

  • Hootsuite – the basic Hootsuite program is free, but you can upgrade to get more features.  A great all-in-one tool to manage your social media.
  • MavSocial – this program helps manage your social media content. It’s great if you have multiple people working on social channels.

Managing Video

There are lots of great resources on how small businesses can use video for their marketing efforts. If you’re looking at video, here’s three to check out:

  • YouTube – as with most other tools, there’s a paid version and a free version. 
  • Slideshare –  for sharing presentations.

Using Images

There’s a few great places to get those images posted and drive traffic to your website:

  • Instagram – an online mobile photo-sharing service that allows users to take pictures and videos and share them on the app or through a variety of other social networking platforms
  • Pinterest – allows users to visually share images by posting, also known as “pinning” images or videos to their own or others’ boards. 

Here’s a quick list of other marketing tools and resources out there:

Press releases – PR Web

Email marketing – Constant Contact or MailChimp

Website monitoring – Google Analytics

Be sure to take advantage of the many free or inexpensive tools out there to manage your small business marketing.

Tags:  small business marketing 

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How to Market Your Small Business

Posted By Patty Hughes, Strategic Marketing Services, Monday, April 11, 2016

Summary:

As a new small business owner, there are so many activities that are involved in starting and running a business that can consume a person’s time.  Unfortunately, this often means that marketing is relegated to the list of things to do someday.  However, in order to successfully grow your business, you need to attract and retain a base of satisfied customers. The best way to do that is through marketing.

There are many cost-effective ways to market your business that only requires your time.  Here are a few ideas to start:

Engage in Public Speaking

People are always seeking subject matter experts to lend their expertise.  Find associations, clubs and other venues that will allow you to come in and do a presentation. 

Start Using Your Email List for Marketing

If you’ve built a decent list of emails over the years, now is the time to engage in email marketing.  This could be monthly newsletters or weekly updates, depending on your business.  

Start Blogging

Consistently blog about topics you’re an expert on, answer questions that clients and prospects are asking, or provide industry insights that provide value to your audience.  Be consistent in your writing.  

Get Social

Now that you’ve started blogging, how will you get people to know you’re providing this great resource on your website?  Through social media!  

Obviously, there are many other marketing tactics that can be leveraged.  The information above is a great starting point for small businesses looking to start marketing efforts. 

 

Read the full article here:  http://azstrategicmarketingservices.com/how-to-market-your-small-business/

 

Tags:  small business marketing 

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Starting a Marketing Strategy for Your Small Business

Posted By Patty Hughes, Strategic Marketing Services, Monday, April 4, 2016

Summary:

Every small business owner and entrepreneur is constantly looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. However, marketing is only effective if it is based on a well-planned marketing strategy.

The first step to marketing strategy creation is to identify a few key areas that you need to understand in order to create a good plan. Below are a few areas to consider to get started.


Who is your target audience?

To avoid spending a lot of time marketing to the wrong audience, try to really understand who your true target audience is.  Who is your ideal client?  

Who are your top competitors?

Perhaps a better question to ask yourself is, “Which companies are attracting clients who could be a good fit for my products or services?”. 

What is your unique selling proposition (USP)?

This might also be called your unique value proposition (UVP). Really take some time to determine what makes your product or service unique.  

The three considerations addressed above are just the starting point to creating a good marketing strategy plan.  The key is to start a marketing strategy plan to help you plan your marketing efforts. 

 

Read the full article here: http://azstrategicmarketingservices.com/starting-a-marketing-strategy-for-your-small-business/

Tags:  small business marketing 

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9 Must Reads for Small Business Sales and Marketing

Posted By Bob Wilson, Bob Wilson Solutions, Wednesday, April 1, 2015

The other day I was reflecting on how my approach toward sales and marketing has evolved over the last few years.

So I created a list to share with you. Here are the 9 Must Reads for Small Business Sales and Marketing:

  1. To Sell is Human by Daniel Pink
  2. The Zen of Social Media Marketing by Shama Hyder Kabani
  3. The Power of Who by Bob Beaudine
  4. The Ten Laws of Wealth and Abundance by Ron WIllingham
  5. The Irresistible Offer by Mark Joyner
  6. The Toilet Paper Entrepreneur by Mike Michalowicz
  7. The Inner Game of Selling by Ron Willingham
  8. Buying Trances by Joe Vitale
  9. Seth Godin’s Blog.  Seth is amazingly insightful and intelligent and conveys things in such a clear and impactful way. I haven’t read all of his books, but the ones I have have all been great.

I’m sure there are some other great resources I’ve left off the list. What have you read that’s helped you?

Bob Wilson is the owner of Phoenix, AZ-based Smartful Coaching. If you need help finding the right resources to grow your business, contact Bob at (480) 710-0340 or bob@smartfulcoaching.com to schedule your Free

Tags:  best marketing resouces  best promotional resources  best sales resources  Bob Beaudine  Daniel Pink  Joe Vitale  Mark Joyner  Ron WIllingham  Seth Godin  Shama Hyder Kabani  small business marketing  small business promotion  small business sales 

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