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How People Use Their Devices

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, October 27, 2016

Source: thinkwithgoogle.com

In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new, or get something accomplished. Connecting the dots across these micro-moments is necessary for marketers to tell a single story across devices, channels, and formats. Here are new cross-device insights to help you build a strategy for mobile.

 

Device usage in a typical day

The proliferation of devices has changed the way people interact with the world around them. People freely move back and forth between devices to get things done. And they're more tethered to those devices than ever before. Here's a snapshot of how cross-device users turn to their phones, computers, and tablets in a given day.1

Mobile search helps people meet needs of all types

Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs.2 As a result of this shift, more Google searches are happening on smartphones than computers. Here are some themes that are most likely to be searched for on mobile.3

 

1,2 Google Data, “How People Use Their Devices,” based on convenience sample of opt-in U.S. cross-device users, ages 18–49 who signed into Google and turned on Location History (mobile Android-only and IE/Chrome/Firefox desktop browser); calibrated to population studied, Jan. 2016–Mar. 2016; location analysis excludes locations that are not identifiable; apps include browser apps; search includes Google Search only; a store refers to a commercial entity that offers services or goods (examples: department store, big box retailer, clothing store); entertainment venues include movie theaters, stadiums, and other public entertainment spaces.
3 Google Internal Data, U.S., “Most likely to be searched for on mobile” are categories where at least 75% of searches occur on a mobile phone, Jan.–Jun. 2016.

Tags:  Mobile  Technology 

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Site Not Mobile-Friendly? Kiss Your Google Ranking Goodbye

Posted By Gabriel Salcido, Arizona Small Business Association, Tuesday, April 21, 2015

 
Google's "Mobilegeddon" is heading your way: The search giant on Tuesday will update its algorithm to give preference to mobile-friendly sites for smartphone or tablet queries.

The change, announced in February, means websites not currently optimized for variously sized mobile devices will be buried under an avalanche of results, while mobile-friendly sites rocket to the top.

The switch threatens a number of sites owned by the European Union, the BBC, and Wikipedia, which failed Google's Mobile-Friendly Test developer tool, BBC News reported.

Similarly, mobile marketing firm Somo suggested famous faces like Versace, American Apparel, Dyson, David Beckham, Microsoft's Windows Phone site, and a handful of U.K.-based services aren't yet ready for the switch.

 

According to the test, mobile sites meet certain criteria like text size, amount of space between links, and whether content fits across a small screen. Take the Mobile-Friendly Test online; if you are unsuccessful, Google has some guidance.


"When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly Web pages or apps," Google said in a February blog post announcing the update.

Meanwhile, Google last week announced it will no longer show URLs in mobile search results, and replace the domain name with real-world titles. Rather than URLs, Google will display what it calls "a breadcrumbs-like format."

Search "history of Google," for example, and you may find a green line of text reading "Google > about > company > history," or perhaps "Wikipedia > wiki > Google"— (above);a set of links akin to a trail of breadcrumbs.

 

"Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website," software engineer Bartlomiej Niechwiej and product manager Rob Ennals wrote in a blog post.

The Googlers said this change will to help mobile searchers better understand websites. Because if the title link and brief summary aren't enough, you can now look to the green line in between to find more information.

Website developers and owners can indicate their preferred name, and provide more than one possible option, letting Google's algorithms choose between them.

Tags:  google  mobile  ranking  seo  Technology 

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