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Creating an AdWords Campaign That’ll Knock Your Competitors Out of the Park

Posted By Michael Arce, Loud Rumor, Wednesday, September 30, 2015

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There’s no denying that AdWords is a huge part of the online world. It’s become such a valuable strategy for small businesses because it offers more visibility and faster results than a lot of other marketing efforts. And when you really invest the time to make you campaign amazing, AdWords allows you to knock your competitors out of the part.

Start Off With the Campaign Type

In order for AdWords to work really well for your company, you need to set it up right from the start. That means you need to choose your campaign type wisely.


There are several different options here:


  1. Search Network with Display Select - Your ad would show in Google and on other related sites

  2. Search Network Only - Your ad would only show on google for the keyword you invest in *this is our favorite!*

  3. Display Network Only - Your ad doesn’t show in Google but rather on other places like blogs and pages that offer ad space

  4. Shopping - Ideal for businesses that provide products for sale


Choosing a campaign type that’s best suited for your business is super important. This sets a precedent for your AdWords success right from the get go.

Get Local

Once you’re done with that, you’ll want to target your ads to your specific area. As a small business, you want to cater to the clients that will actually come to your store.


So if you’re a dentist in Scottsdale, you wouldn’t want to target people who live in California. To avoid that, you need to set a specific region for your AdWords. Select “Let Me Choose” when setting up your campaign and you’ll be able to set a specific radius, zip code, or area (park, airport, etc.) that your ads reach.


The last thing you want is for your ads to miss the people who want your services the most… because then it’ll be like you don’t exist in their search engine:

according to google.gif

Engaging Ad Text

As you may already know, you PPC ads need to remain within a certain character limit. That just means you need to get your message across in a succinct but impactful way! Here’s a short guideline:


  • Headline - 25 characters

  • 2nd line - 25 characters

  • 3rd line - 35 characters

  • Display URL - 35 characters


So the goal when writing your ads is to catch the consumer’s attention. Despite the character limit, you’ll want to edit the text until it really engages people to where they have to click! This is what will make your ads stand out more than your competitor’s. Be clever, creative, and informative here. And most importantly, stick to your brand.


And remember, once these are live you can always A/B test the ads one line at a time to see what text works best. Here’s an awesome article that explains how to properly A/B test your ads.


If you have any questions on these 3 aspects of your AdWords campaign, comment below or contact our team of experts!

Tags:  AdWords  Internet Marketing  Online Advertising  online marketing  PPC  small business 

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Blabbing About Blab! New Video Marketing Tools

Posted By Administration, Wednesday, September 9, 2015

Source: business2community.com
Author:
Brian Basilico


Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you and a guest), but the technology thing has gotten a whole lot easier. YouTube brought personal video into the mainstream, to the point that people have their own channels today. These people are called YouTubers – heck they are even ranked (yes that is a thing!).


Video has taken the internet by storm. You now have Periscope and Meerkat (personal broadcasting platforms based on mobile devices). Google hangouts were all the rage, because they auto post to YouTube (and Google owns YouTube). The newcomer is Blab.im.

What Is A Blab?

Blab is a live-streaming web and mobile-based platform that enables a public video chat with one to four participants at a time. It combines the best Periscope, Meerkat and Google Hangouts features into one very easy to use and relatively stable platform. Periscope and Meerkat are primarily mobile only based platforms. Google Hangouts has been known to be wonky and unreliable at times.

Viewers can watch the live stream and they can participate by Tweeting (sharing the Blab) on the left hand side of the desktop application or below on the mobile version. You can also leave comments for the hosts and participants (on the right hand side of the desktop application).

If one of the four seats is open, you can request to join in on the conversation, but it’s up to the host to accept you into the broadcast.


So Why Should I Care?

Interview, job, serious.

Tweet Chats, Google Hangouts, and Facebook groups have been around for years, but only Google had video. Facebook has started “Facebook Mentions”, but it is only open to the rich and famous. They can broadcast live-stream video into Facebook. I don’t know about you, but I am neither rich nor famous (yet), and neither are most of my Facebook friends (a few are and they have Mentions already).

I don’t know if you have noticed, but most people don’t schedule their lives around what’s on TV any more. DVR’s and on-demand video like Comcast, Hulu, Amazon, Apple TV and Roku, now own the viewing space, because it’s on your timeframe … on-demand. Heck, with most of the options above you can watch on-demand with your mobile devices. The keyword here is ON-DEMAND.

Other than live sports (in this house) all other programming is watched on-demand. People are leaving their cable and satellite boxes in droves, and the big companies are struggling to gain or even maintain their market share.

What Can I Do With This?

So, what if you could have your own TV channel? One that people receive alerts to through social media and email to come watch your messages rather than watching the “Bachelor” or “Survivor – Geriatric Island”? With a mic and a webcam, you can have the new reality TV. Except this time, you are educating or entertaining people in a way that will make them want to engage with you and your brand.

Here are some ideas for any business…

Start A Blab Show – Start a regular Blab. Find great guests to interview. Have a set time to broadcast and invite exciting, verbose, and non-camera shy guests. Quality is not a huge concern, but I suggest you Skype with your guests before your Blab to make sure they have some presence. You also should make sure that their technology is in working order. Nothing kills a show like a monologue where your guest can’t connect and you have nothing to say (trust me I have done that on podcasts and it’s not fun – video makes it even worse).

Do A Customer Q&A – Have two people from your company join in to moderate a customer Q&A. You can seed the Blab with a little training and then open it up for customers to ask questions and interact. Bonus points if you can find a customer that is using your product or service and has some unique tips for other customers. Make it entertaining and engaging.

Be A Guest – Find a Blabber (if that is a term?) and become a guest on their show. If not, find someone you admire and join a Blab they are involved with (as a guest or participant). Sometimes, just jumping into the hot seat and adding some good questions or advice is enough to have you invited back as a guest on their Blab. Keep in mind that Blabs can lead to interviews on podcasts, radio shows and magazine articles as well, so never under-estimate the power of being seen online!

Final Thoughts

Blab is a relatively new platform and relies on the internet. If you don’t have a very reliable high-speed internet connection, then you will have some glitches. As far as I have seen, it has been much more reliable than Google Hangouts , but it is young and in beta (not final software), so you have to be ready for technical difficulties. I had to sign in to an interview three times before I could get my audio to work.

You can’t control what your audience says. I was on a Blab where the last guest was dropping F-Bombs like a Blitzkrieg! There is not a ‘seven second delay’ like there is on live radio, so make sure your audience is prepped and ready for anything!

My suggestion is to sign up for an account and log into a few Blabs. Follow people you know to see what they are doing and how they are using it. It is new and cool … but only the beginning of the personal video broadcasting revolution. If you want to be relevant in this new personal brand internet world, you owe it to yourself to check this out!

Tags:  live streaming  marketing  Social media marketing  video 

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Facebook Power Editor: The Breakdown You’ve Been Waiting For

Posted By Michael Arce, Loud Rumor, Wednesday, September 2, 2015

Screen Shot 2015-09-02 at 11.28.14 AM.png


Facebook advertising has become huge in the marketing world, and that’s only one of the reasons our team at
Loud Rumor loves this strategy. It’s an awesome marketing tool for small businesses, but unless you understand how Facebook advertising works, this can seem like a monster.


We’re here to help break it down. The Facebook Power Editor is a tool that allows you to create, analyze, and edit your campaigns, ad sets, and ads in one very simple and convenient place.


So whether you want to start Facebook advertising or learn how to optimize your social media marketing, here’s a bit of insight to get you started!

1 - You don’t have to worry about text limitations

When you use the Facebook Power Editor, you’ll notice that you have a lot more freedom than with the Ads Manager. So essentially you’re able to express your message with more room - and that’s awesome. Although there is still a character limit, it’s so drastically increased that marketers rarely hit it.

2 - Keep track of your results with exported reports

Whether you want to create reports for the clients you manage or for your own personal analysis, Facebook Power Editor allows you to create reports for your campaigns. From there, you can event export the data into external programs like Excel. This allows for easy reading.

3 - Manage all your ads in one place

Chances are that you’ll have one campaign running with multiple ads. So you want to be able to check these easily. Power Editor allows you to do that. You can open different ads without it taking you to a whole separate window (like Ads Manager does). It’s super user friendly and allows you to switch between ads at the click of a button. Everything is under one roof. This way, you should be more relaxed managing your ads… like this:

relaxed.gif

4 - Review more than just your ad results

Facebook Power Editor is awesome because not only does it provide analytics for your ads, but for your posts as well. When you go to “Page Posts,” you’ll see the numbers of your status’ reach, engaged users, and people who are talking about your content. This information is super useful as it can be incorporated into your other marketing efforts. Take note of which posts do really well, and expand on them.

5 - Super targeted audience settings

If you want to target people who have already engaged with your business on Facebook and shown interest, you can do that. Or you can start from scratch and create an audience for your ads based on people’s age, interests, behavior, and so on. It’s pretty awesome - you can get super specific so that your ads only target people who would potentially want your product or services.


If you haven’t tapped into the Facebook Power Editor yet, we can help. As you can see, there are a ton of benefits to using this tool for your social media marketing. Not only do you have more advertising freedom, but it’s very convenient and targeted. Let us know if you have any questions!

Tags:  facebook  facebook advertising  Power Editor  Small Business  social media  Social media marketing 

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Google’s look, evolved

Posted By Gabriel Salcido, Arizona Small Business Association, Tuesday, September 1, 2015

  Source: Google Blog

Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:



So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

  

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

 

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future. You’ll see the new design roll out across our products soon. Hope you enjoy it!

Tags:  branding  marketing 

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Up Your Conversion Rate With These Awesome Website Features

Posted By Michael Arce, Loud Rumor, Wednesday, August 19, 2015

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As a small business, your website is the heart of your online marketing. It’s the face of your company. So you want it to be awesome.


That being said, you want your website to go above and beyond so that it really stands out amongst competitors. Not only does it need to be optimized for SEO and mobile friendliness, but it also needs to have features that will really help increase your conversion rate.


Related: 4 Design Trends That Can Blow up Your SEO Efforts

Chat

91% of people who use chat do so for information on a product they want to buy, to resolve an issue, or to find answers in a timely manner.” So clearly, chat is important. It’s a great way for potential customers to reach out to you without picking up their phone or emailing. Chat is fast and convenient. It’s also a great way to close the deal. There are a ton of chat features out there to choose from, but we use Olark at Loud Rumor and really love it.

Video

People love watching videos. This has become one of the more popular content marketing strategies, and for good reason… People spend on average 88% more time on a site that has video. So you definitely want to incorporate this into your website. Make your video short and sweet. If it’s too long, visitors won’t watch. You want the video on your website to give customers an idea of who you are, what you do, and your core values.

Picreel

This is a great way to increase conversions when people are on your site. Picreel is known as “powerful conversion rate optimization software.” Let’s say someone lands on your blog, reads the article, and is about to exit your site. As their mouse goes to leave, Picreel happens. A popup with a strong call-to-action takes over the screen. This gives visitors the chance to opt-in to something valuable, like an e-Book, guide, newsletter, event, and so on. Picreel encourages people to convert right before they leave your site...

leave.gif

Trust

It’s commonly known that customers want to invest in companies that they know, like, and trust. So you need to earn that trust through your website. There are two ways to do this. The first is to add reviews from your other clients. Before someone buys your product or services, they like to see what others have to say and think. Another way to build trust is by adding icons to your credible organizations, certificates, and so on. If you’re part of the BBB, show that on your site. If you’re Google certified, show that as well.


As you can tell, there’s a lot that goes into an incredible website. If you have any questions on how to optimize yours, contact us. These features will improve your results significantly. Get ready - the conversions are about to start rolling in!

Tags:  conversion rate  small business  web design  website 

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