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4 Lessons from Successful Entrepreneurs

Posted By Karen Cummings, Radiant Marketing, Sunday, December 18, 2016

While being an entrepreneur has many perks - like working where and when you want, doing what you love and managing your own opportunities - there’s no doubt it can stressful too.


One of the reasons it can be so difficult is because, as an entrepreneur, you have to wear many hats. You could be the CEO, creative director, HR department, marketing director and accountant for your business - and there are only so many hours in the day.

There’s no getting around it, every entrepreneur will struggle. There will be mistakes and missteps made along the way, but eventually you will learn the best way to manage your business. Fortunately, there have been many successful entrepreneurs who’ve made and overcome their own mistakes that we can learn from.

Here are 4 lessons from successful entrepreneurs we wanted to share with you to help you overcome challenges you may be experiencing today.

It’s Okay to Ask for Help

The hardest lesson Lululemon founder, Chip Wilson had to learn was letting go of the reigns when he first got into business. He felt that he needed to know it all and do it all. But after attending a business workshop, he realized it’s okay to let people help him.

No one knows everything about business. We all have our weaknesses, and that’s okay! Let others help you with the things that aren’t your strengths. Ultimately, your business will benefit from it.

Don’t Let Others Tell You What You Can and Cannot Do

Barbara Corcoran says her greatest lesson came from someone putting her down. Her first business partner was her boyfriend, and he told her that she would never succeed without him. He couldn’t have been more wrong! His comment motivated her to become the successful entrepreneur she is today.

As an entrepreneur, you will meet resistance and rejection along your journey to success. But if you truly believe in your business and what you’re doing, don’t let anyone tell you that you can’t succeed.

Choose Your Friends Wisely

Tim Ferriss, author of The 4-Hour Workweek, thinks your network is very important, and not just because you need to have certain connections. He says he’s been told countless times that ‘you are the average of the 5 people you associate with most.’ This lesson makes him think twice before engaging with others, especially in business.

What do your friends say about you?

Keep Raising the Bar

Anurag Gupta manages Amazon Aurora and Amazon Redshift. He suggests always 

raising standards for every person you hire. Because if employee performance is always getting better, your company will ultimately improve.

It’s easy to hire someone that is simply qualified for a vacant position. But when you compare them to your last hire, will they help advance your business, or will they keep it where it is?

You will never know what kind of roadblocks are on the path to success. But learn from these entrepreneurs’ lessons and you won’t be making someone else’s mistakes

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6 Dos and Don'ts of Social Media Marketing

Posted By Karen Cummings, Radiant Marketing, Sunday, December 4, 2016

It can be challenging to navigate the social media waters in the healthcare industry. Despite its challenges, businesses in healthcare have the opportunity to stand out among the rest and communicate with patients to impact their bottom line using social media.

Keep your healthcare social media marketing strategy in check with these 6 Dos and Don’ts:

Do Start Slowly

As tempting as it is to jump right into building your presence on various social media sites, take it slow. Effectively managing social media can take a lot of time. Be sure you have a plan in place and know how you want to best participate.

Don't Be Afraid to Observe

Don’t hesitate to click around and check out how other healthcare organizations are establishing their presence through social media. Take notes on things that seem to be working and consider how you can apply these ideas or strategies to your practice’s needs.

Do Show Personality

You want your patients to know you and like you. Although maintaining a level of professionalism is always important, that doesn't mean you can’t show some personality online! Having a personality that patients and prospects can relate to will help to establish trust and loyalty.

Don't Shy Away From Negative Feedback

Some of the most important words to learn in social media are “I’m Sorry” and “Thank You”. Saying you’re sorry isn't an admission of guilt, but instead empathizing with someone who has had a negative experience in some way. Thank the person for the negative post, tell them you are sorry they had a negative experience, then take your conversation offline. Don’t let your emotions guide your response, and ALWAYS follow up—ignoring a negative post is like hanging up a phone on someone. Showing you can clearly communicate in a timely manner and addressing the negative comment will only turn things into a positive for your practice.

Do Engage With Your Patients and Followers

Another way to build trust and loyalty with your patients and potential patients is by engaging with them. Sounds simple enough but a lot of businesses fall short here. If someone posts on any of your social media platforms, respond and interact! Research shows that most consumers expect a same-day response. The more engagement you are able to bring to your social media presence the better.

Do Listen

Listen to your patients and audience—what keywords are your target audience using? What are they interested in? What common questions do they have? Listening will provide you with valuable information for your social media content and your audience.

Now it’s time for you to amp up your social media marketing efforts!

Tags:  marketing  sales  social media 

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6 Effective Emotional Triggers to Grab Your Audience

Posted By Karen Cummings, Radiant Marketing, Tuesday, November 22, 2016

When creating your marketing messages, it’s important to appeal to your audience’s emotions. Think about a time you've heard a marketing message that really strikes a chord with your emotions and how it may affect your buying decisions or impression of a brand.

All human beings essentially have the same mental triggers that drive actions. Once you identify the target audience for your marketing messages, consider which emotional triggers you can connect to those messages—to make consumers feel something, and to make them act on those feelings or remember your brand because of them.

Here are 6 effective emotional triggers to tie into your marketing messages to increase your brand awareness and your sales:

Fear—everyone is afraid of something. Take the approach of pointing out a fear that exists, empathize with that fear and then remove the threat with your solution

Guilt—guilt is a powerful emotion that can come in many forms. Marketers can use guilt in their strategies by turning it into a positive outcome. Nonprofit organizations use this tactic frequently: would you rather spend your money on a Starbucks coffee instead of using it to save a starving child? Are you going to just toss that water bottle in the garbage instead of helping the Earth by recycling? If using this emotional appeal, always be sure to tie into a positive solution or opportunity.

Trust—trust is one of the most common and powerful emotions tapped by marketers to sell their services or products. Trust is the foundation of any relationship and key to building brand loyalty. If there isn't any trust, or it’s lost, there isn't a relationship. Make sure that your marketing campaign earns and keeps the trust of your audience.

Value—we all want to feel important. Your potential client/customer should feel important—let them know you genuinely care about them. When prospects feel like you value them, they will more likely use your business

Belonging—human nature gives us the desire to belong to something or feel a part of a group. Make your audience feel as though you are part of the family or part of your team and develop messages that connects you with the beliefs or values of your audience.

Competition—you've heard of ‘keeping up with the Jones’—it’s an old adage for a reason. Humans are affected by a competitive desire to feel equal to or better than their peers. Use a marketing message that elicits feelings of competition to get a response!

Launching a successful marketing campaign isn't easy. Don’t set yourself up for failure. Request a Complimentary Discovery Session with Radiant Marketing today!

For more helpful tips like these for your small business, LIKE us on Facebook!

Tags:  digital marketing  small business 

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The Best Public Speaking Tips to Build Your Brand

Posted By Karen Cummings, Radiant Marketing, Tuesday, November 1, 2016

We know public speaking is not everyone’s favorite topic, but that doesn’t mean that it doesn’t need to be talked about. Yes, public speaking can be terrifying. If you are someone that freezes up in front of the mic, you’re not alone. Whether it’s 10 people or 10,000 people, public speaking can be nerve-wracking. But we think we have a few public speaking tips up our sleeve that can help you.There’s no doubt about it, public speaking can be a powerful tool. The best speakers are able to unite crowds and evoke the right feelings in order to persuade their audiences of something. And though we’ve become accustomed to seeing this in the political realm, it can also apply to building your brand - both personal and business.

Below are our best public speaking tips to build your brand.

Understand Your Audience

No matter what you’re speaking about, or in what context, the number one rule of public speaking is knowing who your audience is. Your audience will drastically change the way you present your content. If you’re speaking to investors, you probably won’t pitch the same way you would to your customers. Both audiences will view your brand in a different way, so appeal to how they think.

Make the Most Out of the Event

Your presentation doesn’t have to be over once you leave the stage. Film the speech, publish it on your website, use it to promote your brand on social media. There are so many ways to utilize the content you spoke about to market your business. Publish the powerpoint presentation on SlideShare, or convert it into a blog. Take advantage of the speaking opportunity, and get the biggest bang for your buck!

Be Confident

This sounds like a no brainer, but you’d be amazed at how many public speakers clearly lack confidence when they’re on stage. The problem with a visible lack of confidence is that even though most people understand that public speaking can be scary, that’s not what they tie your lack of confidence to. When your voice is shakey while you’re talking about your own brand, product or service, it sounds as though you aren’t confident in your own business, and that’s the last thing you want. Rehearse your speech so you’re confident at the event.

Public speaking doesn’t have to be the terrifying monster we make it out to be. Forget about the fear for a second and just own the content. You know you know what you’re talking about, so go out there and kill it with these public speaking tips!

Emotions can be a powerful way to captivate your audience, use these 6 effective emotion triggers to grab their attention.

Tags:  branding  Inspiration  marketing 

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4 Tips to Finding Your Voice in an Online World

Posted By Karen Cummings, Radiant Marketing, Tuesday, October 25, 2016

It can be a struggle to stay hyper-focused on your brand as you set out to reach your target audience.  In fact, many small business owners say that it’s a lifelong task to truly find your voice as a business owner and creator.  

It can take some time to build an online presence and trust your own voice.Being unique and finding your own voice online means that you can do similar things as others but still speak from a completely different perspective.  

Bringing your business’ individuality is the best way that you can spark your creativity which can allow you to actually reach the people you want to reach and be an influence.  Your voice will become the building blocks for your brand both online and off.  Ultimately, it will become the way your audience will identify with you as a unique presence.  

So how can you go about staying focused on your brand in a world overstimulated online?  

Be consistent.  

No matter what style of content you use that is most effective with your audience, one thing will always remain certain:  you absolutely must be consistent in your voice in order to build and solidify a long-term connection with your audience.

Share your passions.  

Another easy way to find your voice is to look for any opportunity to share your passions.   Whatever your passions are, those are what you are invested in most, and deeply and emotionally connected to.  So when you share anything about them, its most likely to bring out the honest version of you and your business.  When you share that genuine excitement it won’t only help you to define your voice, but it’s a great opportunity for you to connect with your audience on a more personal level.  This is how those connections truly begin.  

Think outside the box and uncover your true potential.  Embrace a powerful and targeted marketing strategy for your brand by scheduling your Discovery Session today!  

Create your mission statement.  

Write a crystal clear and specific mission statement for your business.  Include your target audience and what you are trying to inspire them to do.  Any new idea from blog to social media post should be filtered through that mission statement.   

Show some personality.  

Your brand needs to be more than just a name and logo.  In order to reach maximum relatability, your brand needs to develop its own personality—and show it!  Imagine your brand as an actual person.  What are its dreams, sense of style, tone of voice?  Establishing these traits will help you characterize your brand personality and help to develop your brand’s image to your audience.   One great example of a brand exceptionally expressing their personality is Old Spice.  Check out their Facebook page to get a sense of some good brand personality.

Don’t get discouraged if you start to lose vision.  There are many different ways to arrive at your own voice, but hopefully these 4 tips will help you focus in on what may come to define your voice.  

Need some extra inspiration?  These 43 creators share from their personal experiences on how to find your voice online.

It’s time to dominate Facebook with this Ultimate Guide to Facebook Success!  Download yours today to create a Facebook presence that gets results. 

Tags:  digital marketing  marketing  small business 

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