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New Date Conditions for Your Events & Webinars

Posted By Gabe Salcido, Dogstar Host - Website Design Services and Domains, Monday, July 18, 2016

To squeeze the most out of ActiveCampaign, it helps to familiarize yourself with the segment builder and the conditions and data it uses. The Segment Builder appears in many places. It’s used to create segments of lists, of course, but it’s also used to:

  • Create forks in automations so contacts are treated differently (using the "If / Else” action)
  • Define Goal conditions
  • Create "Wait until…” conditions in automations
  • Create contact & lead scoring rules
  • Perform advanced searches and then bulk edit contacts
  • Filter the contacts who enter an automation.

So the conditions available to you in the segment builder are intertwined with the capabilities of the platform itself. When new segment conditions are added, it’s a pretty big deal because it enables you to do more with a number of different features.

We added Goal conditions not too long ago and today we’re excited to announce an improvement to the segment builder that has been requested by many of our most ardent advocates — better handling of dates.

Now when you have a custom date field, you are able to create conditions such as "The current date is 10 days before [custom field date]” and "The current date is 3 days after [custom field date]”

So now you can do an advanced search to find clients whose contracts expire in the next 30 days. You can have an automation treat contacts differently depending on when their free trial expires. You can have a contact’s score go up if they indicate they are making a purchase decision in the next 30 days.

This is also a helpful addition for those of you that run webinars and events.

Your automations can have "Wait until…” conditions that drip out reminders 7 days before and then the day before your webinar. You can create Goal actions so that a contact skips ahead to the correct portion of the automation based on when the webinar is happening.

These new condition options are already live in your ActiveCampaign account so you can start using them now.

We understand that the addition of these conditions doesn’t resolve all date-related situations, so we’ll continue adding to our date-based functionality as time goes on.

Try ActiveCampaign for FREE! No credit card required. Get started.

 

Tags:  automation  email  event management  marketing  sales 

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Facebook Live grows up with two-person broadcasts and waiting rooms for viewers

Posted By Gabriel Salcido, Arizona Small Business Association, Friday, June 24, 2016

Source: TechCrunch

Today at VidCon Facebook pre-announced three new big product updates for Facebook Live, their live-streaming platform built into Facebook. The platform will soon let you do two-person remote broadcasts, pre-schedule your streams and create a virtual waiting room for viewers and broadcast with MSQRD’s face masks.

Broadcast with a friend

The first upcoming update is the ability to stream a broadcast with two people in different locations — sort of like a remote interview.

Essentially, you can invite a friend to “drop in” on your broadcast and join the conversation. Mark Zuckerberg hinted at this during his Live Q&A last week, noting that it would be cool if he could have different guests and celebrities participate remotely in his Live videos.

The ability to stream with a friend will let content creators incorporate things like remote interviews and duets into their live videos, which will greatly expand the creative possibilities offered by the platform. This feature will go live later this summer, starting with Verified Pages, then roll out to other users.

Waiting rooms and pre-scheduled broadcasts

The company is also introducing waiting rooms, letting users hang out and wait for a broadcast to start. Content creators can pre-schedule the time they are going live, which will allow Facebook to send users a notification before the stream starts so they can be waiting when you go live.

This solves an issue we’ve previously covered, which is that broadcasters don’t want to actually start their broadcast until a lot of people have tuned in, but early viewers leave because they get bored with watching the broadcaster wait for new users. It’s essentially a chicken and egg problem, and was a major issue for content creators on the Live platform.

Now, Facebook can get users excited and assemble them before the actual live-steam starts, so broadcasters have a full audience the second they go live.

Go live with a mask on

Lastly, and on a more fun note, Facebook is adding the ability for users of the MSQRD app to go live on Facebook directly from the app.

MSQRD is the video filter app (similar to Snapchat’s lenses product) that Facebook acquired in March. Once the update launches, users will be able to try on different masks and effects from within MSQRD, all while the footage is being broadcasted live to your friends.

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Broadcasting live to your friends can take a lot of guts, especially if you don’t have any interesting content to show them. Letting users broadcast live from MSQRD will arm them with funny content that should encourage them to go live more often.

Tags:  facebook  interview  live  streaming 

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ASBA Allows Members a Way to Participate in Weekly News & Event Emails

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, June 15, 2016

Advertising tools available to Members


Did you know members of ASBA you can participate in our weekly and monthly emails?

We have created the tools exclusive to ASBA members to gain additional exposure by posting news, event, or promotional services to the Arizona business community. Below are 3 essential tools you can use to participate.


Post your upcoming Event in ASBA's event calendar

Are you a business that hosts regular events and webinars? Increase your reach by submitting your event to the ASBA calendar. Your event will be included in a weekly event email and distributed to a statewide event email list. Get started now and promote an upcoming seminar/webinar, or networking event. Click here





Share your article in ASBA's News Feed

Posting a news article is a great way to raise awareness about a particular cause or topic that relates back to your product or service. Use this tool to promote an upcoming press release or display a top 10 list on how to's. All posts to our news are included in a statewide email distribution. Click here subscribe to our weekly news and event emails.

Share educational articles related to your industry and link back to your business. Click Here




Share Your Product & Services to the Arizona Business Community

Increase your presence on asba.com by posting you products and services to the ASBA Marketplace. Post one promotion up to 3 months in advance. To get started, simply select your industry then complete the form to begin. click here.

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What Sales People Can Learn From Freeway Construction

Posted By Mike Leeds, Pro Sales Coaching, LLC, Thursday, June 9, 2016

Sales Tip of the week from Mike Leeds- Pro Sales Coaching

What Sales People Can Learn From Freeway Construction

I respect that a lot of education, training and thought goes into designing and engineering freeways. However, this topic is coming from the frustrated commuter inside of me.

My issue... Why is a freeway built with 8 lanes, when everyone knows it's not enough to handle the traffic? The land is available, the zoning is approved - so what's the deal? I know it's probably budgets - but remember, I'm speaking as a commuter.

Then, a few years after the freeway opens - they put up barricades, reduce the traffic lanes and reduce the speed limit while they build more lanes. Even better, they need to widen overpasses/bridges (which is a real mess, and appears to be a major construction project). Okay, so lane expansion is one thing, but how about at least originally building an overpass for 12 lanes (thinking you may need it in the future). The freeway can still start at 8 traffic lanes, but it's easier to complete the expansion construction later. Adding lanes is a project, but the whole overpass/bridge thing is much more involved.

In sales, organizations should always be keeping an eye on what's ahead, as well as what's in front of them. Does the company have the capacity to handle future business? You don't want to overbuild your business, but you want to make sure the business is scalable and you have expansion plans in place to accommodate customer need.

One of my favorite sayings is that no matter how successful you are today, it does not guarantee how successful you will be tomorrow. I also like the quote from one of my favorite movies Field of Dreams - "if you build it, they will come."

Plan ahead, and make sure the infrastructure is in place for the short term, as well as long term future.

Happy Selling!

Tags:  Communication  Increasing Sales  Perception  Planning  Sales  Sales Coaching  Sales Commission  Sales Goals  Sales Management  Sales People  Sales Performance  Sales Professionals  Sales Quotas  Sales Results  Sales Skills  Scale 

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Creating Right Content for the Right Social Network

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, June 8, 2016

Great conversation happens everyday on blab.im. Join the w/ - as they chat about the language each social media platform.

Tags:  facebook  google  linkedin  marketing  social media  twitter 

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