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Creating Right Content for the Right Social Network

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, June 8, 2016

Great conversation happens everyday on Join the w/ - as they chat about the language each social media platform.

Tags:  facebook  google  linkedin  marketing  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, June 2, 2016

Join the conversation on Blab

Tags:  facebook  instagram  marketing  social media  twitter 

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6 Ideas To Keep Small Business Marketing And Social Media Going

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, June 2, 2016


Resources and time are small business owners’ personal demons. Supporting this fact is a Bank of America survey where small business owners voted to say that running their businesses was twice as stressful as handling relationships with a spouse and three times as stressful as raising children!

If you’ve felt that limited manpower and funds have been setbacks in terms of marketing your business, here are six simple ideas that will change your mind and your business.

Small Business Social Media Ideas and Marketing

1. Employ Nifty and Affordable Tools to do the Heavy Lifting

Social is massive. Facebook has 1.65 billion monthly active users.  There are 350,000 tweetsevery minute. If you’re specialized in an industry, say technology, how would you sift through each of those uploads to find the ones best suited to your social media audience?

The answer is you can’t. But the right tools can do that for you, and intelligently. What you require is a tool that can crawl the Web and find high-quality shareable content for you. Tools like DrumUp let you curate and share content through the same interface and help you stay active on social with ease.

2. Share Only What You Know Resonates with Your Readers

Buyer behavior is pertinent when building marketing strategies. Invest a good amount of time in profiling your target audience. It’ll be a one-time and worthwhile investment because everything that really works on social isn’t random — it works for very specific reasons.

For instance, if you run through Starbucks’ Twitter page, you’ll discern a distinct theme — all things that are coffee, feel-good and look great. Check out a cinnamon coffee recipe share. It is relevant, something that’d help Starbucks’ loyal audiences, who are ardent coffee fans, and it looks great.

Make quick lists of specific topics — like recipes but relevant to your industry and use content curation tools to find shareable content.

3. Organize Your Efforts, this Actually Saves More Time Than it Consumes

You might spend about an hour a month planning what to share, but this beats spending an hour every day! Content calendars are very simple and effective. All you have to do is download a calendar of each month in advance and then write a theme over each date. Or you could use Google Calendars which are fairly easy.

Your themes could be drawn from the lists you’ve made in the previous step. Suppose you have 10 possible themes that you’re sure your social media audience would love. You could allot those themes to dates on the calendar on a cycle, 1 through 10 and then back to one. This way, you’re audience would get both value and variety on your social media pages.

4. Include Content from Diverse Sources and in Varying Formats

If there’s anything that all audiences look for, it is the freshness factor. Expert blogger Nir Eyal once said,  “People don’t want something truly new, they want the familiar done differently.” This idea fits perfectly well into the strategy we’re discussing.

You do the same themes on a cycle — familiar stuff, but you do it differently — with different sources and formats.

What are the formats you can use? Blogs, videos, vlogs, gifs, infographics, graphs, the more interactive and visual the better. Always make quick inclusions of nice-looking visuals, because visuals increase willingness to engage by 80 percent.

5. Make the Best of Your Existing Content

If you’ve already shared a bunch of stuff on social, that’s great! Because now you can reignite conversations on those shares and use that to drive traffic to your site. Reuse and recycle your old stuff, edit the title a little and maybe add a new image. Throw in a hashtag? Especially on days when you don’t have enough time to look at anything, you could always do this as a back-up. Some content curation tools even have content libraries where you can store golden posts for a rainy day.

Another way of using old stuff is re-purposing it. Have you noticed a particular post that has gotten you a lot of engagement? Pick it up, re-purpose it and re-post! All you have to do is pick a new angle discussed in that post and title it accordingly. A quick and easy way to get results!

6. Add Your Own Voice to the Shares, it Portrays Authenticity

Curation is a great way to connect with an audience without having to commit much time to the practice, but it certainly can’t compete with originality. If you’re hard pressed for time, what you should definitely be doing is adding a touch of your personality to everything that you curate and share. It shouldn’t take you more than a few seconds to type in a few words before sharing.

Add your personal touch using one of these 3 easy ideas

1) State an opinion
2) Add a personal greeting
3) Ask a question

While curating content remember this simple rule. Share as you and share for your audience. Consider what they’d like to read and what would excite them and always add your personality to whatever you share. After all, the biggest asset of a small business is its personality.

Do you have any small business social media and marketing ideas to share?  Leave them in comments if you do!

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Creating Awesome Customer Loyalty

Posted By Mike Leeds, Pro Sales Coaching, LLC, Wednesday, June 1, 2016

Sales Tip of the Week from Mike Leeds – Pro Sales Coaching


Creating Awesome Customer Loyalty


If you want to stay on top of your game, you need to know what your customers think of your company as well as the products and services that you provide.


Getting feedback from customers can help you understand future purchase potential, consider product or service enhancements, and help determine commission or bonus plans. Overall, when reviewing customer service levels, we find three major categories of customers:


·         Highly satisfied customers tend to tell many people about their experiences, make recommendations to others about the company, and usually return for future purchases.


·         Satisfied customers tend to tell a few others, but generally don't go out of their way to recommend the company, and may return for future purchases. However, other competitive offers may impact the amount of future business.


·         Dissatisfied customers tend to tell the largest number of people about their unsatisfactory experiences, will make recommendations to others that they buy from different companies, and most likely won't return for future purchases.


Strive for highly satisfied customers who perceive your service levels as excellent. This ultimately translates to customer loyalty. In a competitive marketplace, satisfactory is not good enough. You need to stand out, and be considered excellent in your field. This will help build a loyal customer base that will continue to purchase from you, and be extremely valuable in regards to referring you to others.


Activities to consider when creating customer loyalty:


·         Always exceed any commitment you make to a customer, be specific when discussing times/dates and be aware of your customer’s work hours/time zone.


·         Ask for feedback early in the process so you can resolve any issues before it becomes too late.


·         Create short surveys or feedback requests (5 questions maximum), and add space for specific comments. Scores are good, but customer comments will be more valuable to you.




·         Let customers know why you are looking for their feedback; consider sharing some of the results of your findings, and any changes you plan on making. Be appreciative of their time and feedback, and most importantly, make this an opportunity to once again thank them for their business. 


Activities to avoid when creating customer loyalty:


·         Don't over-survey your customers, but consider having a feedback link in your website to supplement input from your customers.


·         Don't bribe all of your customers with a gift for completing a survey. This could slant the results, and could look desperate. If there is a drawing for a single prize, make it public so people know it's legitimate.


·         Don't ask customers to submit their survey directly back to you. Consider an unbiased third party to collect the data for you. This helps your customers know your feedback request is both genuine and legitimate.



Asking for feedback is great; however, if you're not going to listen to what your customers have to say - don't ask. It's a waste of their time and yours. Be willing and prepared to implement changes in your business, and understand that inflexibility may lead to unsatisfied customers - and lost business potential. 


The goal of this topic is to help you keep your highly satisfied customers at that level, and move the other customers (satisfied and dissatisfied) up one level.

Tags:  Customer Service  Data Gathering  Increasing Sales  Loyalty  Networking  Relationships  Sales  Sales Activities  Sales Coaching  Sales Commission  Sales Goals  Sales Management  Sales People  Sales Professionals  Sales Prospecting  Sales Quotas  Sales Results  Sales Skills  Sales Teams 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, May 26, 2016

Morning Social Media Marketing TALK from @smexaminer - Join the conversation on the latest in social media marketing.

Tags:  live video  marketing  social media 

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