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Introducing Instagram Stories

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, August 11, 2016

Introducing Instagram Stories from Instagram on Vimeo.

 

On August 3rd Instagram introduced a new feature called Stories that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.

Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.

Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.

Instagram Stories will be rolling out globally over the next few weeks on iOS and Android. To learn more, check out the Help Center.

Tags:  facebook  instagram  marketing  photo  small business 

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Facebook Live grows up with two-person broadcasts and waiting rooms for viewers

Posted By Gabriel Salcido, Arizona Small Business Association, Friday, June 24, 2016

Source: TechCrunch

Today at VidCon Facebook pre-announced three new big product updates for Facebook Live, their live-streaming platform built into Facebook. The platform will soon let you do two-person remote broadcasts, pre-schedule your streams and create a virtual waiting room for viewers and broadcast with MSQRD’s face masks.

Broadcast with a friend

The first upcoming update is the ability to stream a broadcast with two people in different locations — sort of like a remote interview.

Essentially, you can invite a friend to “drop in” on your broadcast and join the conversation. Mark Zuckerberg hinted at this during his Live Q&A last week, noting that it would be cool if he could have different guests and celebrities participate remotely in his Live videos.

The ability to stream with a friend will let content creators incorporate things like remote interviews and duets into their live videos, which will greatly expand the creative possibilities offered by the platform. This feature will go live later this summer, starting with Verified Pages, then roll out to other users.

Waiting rooms and pre-scheduled broadcasts

The company is also introducing waiting rooms, letting users hang out and wait for a broadcast to start. Content creators can pre-schedule the time they are going live, which will allow Facebook to send users a notification before the stream starts so they can be waiting when you go live.

This solves an issue we’ve previously covered, which is that broadcasters don’t want to actually start their broadcast until a lot of people have tuned in, but early viewers leave because they get bored with watching the broadcaster wait for new users. It’s essentially a chicken and egg problem, and was a major issue for content creators on the Live platform.

Now, Facebook can get users excited and assemble them before the actual live-steam starts, so broadcasters have a full audience the second they go live.

Go live with a mask on

Lastly, and on a more fun note, Facebook is adding the ability for users of the MSQRD app to go live on Facebook directly from the app.

MSQRD is the video filter app (similar to Snapchat’s lenses product) that Facebook acquired in March. Once the update launches, users will be able to try on different masks and effects from within MSQRD, all while the footage is being broadcasted live to your friends.

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Broadcasting live to your friends can take a lot of guts, especially if you don’t have any interesting content to show them. Letting users broadcast live from MSQRD will arm them with funny content that should encourage them to go live more often.

Tags:  facebook  interview  live  streaming 

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Creating Right Content for the Right Social Network

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, June 8, 2016

Great conversation happens everyday on blab.im. Join the w/ - as they chat about the language each social media platform.

Tags:  facebook  google  linkedin  marketing  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, June 2, 2016

Join the conversation on Blab

Tags:  facebook  instagram  marketing  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, April 28, 2016
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