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Track Your Audience With Google Analytics

Posted By Michael Arce, Loud Rumor, Tuesday, January 12, 2016

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What good is getting the word out if it's falling on deaf ears? How can you fine-tune a message when you don't know who's receiving it? Marketing is only half the battle: If you want your business to thrive and strive for greatness, you'll need to master the other half too. And what's that, you ask? The wonderful world of metrics!


If you want to enhance the performance of your marketing efforts, you need to track how your current efforts are doing. Have your ads been hitting their targeted audiences? Are they playing well with groups that you wouldn't have thought of? Are there optimization opportunities that you haven't been taking advantage of? That's the kind of information that can turn lead into gold.


If you're not keeping an eye on those details, you're wasting precious marketing money. That's why you need to get a handle of Google Analytics. Here’s a few pointers from the Loud Rumor team on how you can use Google Analytics to give your marketing some extra muscle.

Audience Overview


This shows you how many users have visited your site. It gives you the full details on their session, as well as information on their demographics. You can view these user sessions by hour, day, week or month. This broad range allows marketers to track their traffic for peak hours, to see when it's slow, whether or not a promotion has increased traffic and gleam many other insights. You can also adjust the date range for the date shown in the audience overview section. As an example: we wanted to see the six month analytics from June-November 2015.


audience-analytics3 (1).gif

 

Audience analytics show the following:


1. The average period of time that people are on your site.

2. Bounce rate: The percentage of people that leave your site right after arrival without any interaction.The lower this number is, the better.

3. New visitors: People who visit your site for the first time.

4. And more!


This will give you a good brief overview of all the users who land on your page. For more in-depth information and in sights, you'll need to explore the other Audience section.


Demographics

 

Your audience overview can tell you how your audience is interacting with you, but did you know it can also tell you WHO you're interacting with? Analytics can give you valuable demographic information that will tell you the age and sex of the people visiting your site. This can help you narrow your target and focus on groups who've already demonstrated a strong connection with your site. Once you know who your ads are really resonating with, you can strategize ways to target your ideal clients. It could be very possible that the audience you've been working to connect with isn't interested, whereas a whole new and wholly unexpected demographics is out there that could form the backbone of your business!


Geo


As a local business, it's extremely important to know the location of each visitor to your site. Knowing where your traffic is coming from gives you more opportunities to hone your targeted marketing. You can do this by using the "Geo" location tab. We like to filter our results by city to see which areas in Arizona are the most active for us.


location-analytics.jpg


For Loud Rumor, the majority of our web traffic comes from Phoenix and Scottsdale. With this in mind, we can focus our marketing efforts by targeting these two cities. The key to digital marketing success is to focus on what's working rather than work to make something that isn't moving get up on its feet. If you can't get traffic from Surprise or Chandler, why spend your resources on them if your website is drawing in steady clicks and customers from Mesa and Arcadia?


Mobile

Do you want to know what devices people use when they visit your site? You should: How people are looking at your site could make a big difference on whether or not they're getting your message. Analytics can show you metrics for desktop, mobile and tablet users. See if a pattern emerges. Maybe you'll notice that your mobile numbers dwarf all the others? If that's the case, then you'll want to be sure that your site is mobile friendly and optimized to take advantage of that fact. Follow the numbers and trust them. Consider creating an app if it would be appropriate for your company. For inspiration on how to use mobile traffic to boost your business, take a look at these 7 effective mobile marketing campaigns.


Related: 6 Ways to Drastically Increase Website Traffic and Master User Experience


Want to know more about how you can use Google Analytics to sharpen your marketing edge? Our team at Loud Rumor would be happy to help!

Tags:  demographics  Google Analytics  SEO  small business 

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The Power of Engagement: How to “Earn” Your Way into People’s Lives

Posted By Cort Walberg, Power To Be Found, Tuesday, November 3, 2015

When it comes to earned media, all marketers know that it means earned coverage which is almost always considered free. However, it is not free in the literal sense, and cannot be simply provided out of nowhere. It is the end product of a lot of timely investment, creative brainstorming, marketing and most importantly, struggling to build a decent reputation.

If you have written something that has appealed to another person, driving them to share it with their own audience or on another platform (exposing the information to a larger audience), you achieve:

  • The attention of the person who first shared it
  • The trust of the same individual, and
  • The attention of people who saw the post and possibly even shared it further.

When this cycle is repeated (someone shares a post that is further shared, and continually so), it’s how something goes viral and traffic is created.

So, how do you achieve this viral post?

Create Content that Everyone Wants to Share

Anyone who uses the internet is a consumer. Some people read about things that fascinate them (like celebrities), while others look for information relevant to their job and other fields of interest.

When information being searched is relevant to the problem and written in an interesting and creative manner, the same consumer then shares it with others. It’s important to keep in mind what feature within a certain text might motivate a reader to want to continue reading and share it with more people too.

What Will Drive Someone to Share Your Content?

In a nutshell, people want to read things that are relevant to them, useful to their concerns and written in an interesting way. You can only understand if the information you have shared is useful, once you have identified and understood your audience. You can get an idea of this by taking a look at what your competitors are doing.

What are the Conditions for Success?

If you wish to ensure that the content you’re publishing stays on top of the list, then you have to ensure that you’re marketing yourself to the right people and that your voice is being heard.

Here’s what to do if you want to accomplish the above:

  1. Ensure that you are an active brand ambassador
  2. Ensure that the social media team you’ve hired stays on top of their game at all times.
  3. Ensure that content going up is relevant and intrigues the reader, and does not appear dull, boring or redundant.
  4. Interact with your consumers, make them feel relevant.
  5. Allow users to interact over your post by liking, posting on it and sharing it. This way you will get more attention for free!

Repeat, Repeat, Repeat

Yes this may sound completely redundant but you have to ensure that you repeat the things that are successful. Observe and implement your successes in a repetitive manner and you’re good to go!

With over 12 years of experience, Power To Be Found has helped a number of businesses grow their presence online by rethinking their digital strategy and adopting a content first approach to marketing. We can help take your business to the next level. Contact us today to to discuss more about your project or request our FREE website audit and SEO Analysis.

Tags:  brand  content  cort walberg  engagement  marketing  power to be found  relevent  SEO 

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Is SEO Still Worth the Effort?

Posted By Arizona Small Business Association, Friday, December 12, 2014

Source: personalbrandingblog.com  About:


Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search engine happy. However, SEO isn’t dead and if you focus on what Google is trying to do, you can be successful at helping it find and rank your website.

Originally, the goal of search engines was to index and rank websites so that people looking for information could find it. That started with giving web pages name related to their content as opposed to page1 and page2. Later, meta tags such as titles, keywords and description were suggested to assist search engines in understanding the page. Next, SEO experts recommended headline tags and use of related keywords in the content. And finally, when Google started ranking sites based on the number of incoming and outgoing links a site had, backlink building was encouraged.

The problem was all the scammers and schemers who used these techniques to generate traffic to poor quality sites filled with ads.  These are the sites Google is attempting to eliminate from search so that surfers find the information they’re looking for. It’s a good and noble goal. The problem is that in the effort to clean up the gunk, many quality sites are being penalized, often for infractions that are difficult to fix. For example, websites can’t always control other sites that link to them, and yet Google will penalize a site that has link from a web page Google thinks is unworthy.

So what does this mean for SEO? In the end, the basic rules haven’t changed that much.

1) Content remains king. But instead of any ole content, you’ll do best with quality information that people want to read.

2) Optimizing your site is important. Helping Google understand what each page of your site is about is still necessary. The difference is that you need to focus on words and phrases real people use, not just the words themselves. This is where studying your analytics can help.

3) Backlinks still matter. Google continues to judge you by incoming and outgoing links; however, it’s all about quality not quantity. Instead of links for links sake, Google wants sites to share links that offer useful information. This is probably the biggest challenge with the update because Google may not like the links you provide or the sites that link to you. Further, many sites are giving up and simply adding the no-follow attribute, essentially telling Google not to pay attention to the link. However, this is offset by social media, which is the ultimate in link sharing.

Ultimately, focusing on quality content that people want to share is the key to search engine optimization. At least until the next update…

Tags:  content marketing  marketing  SEO  website traffic 

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ASBA Open House - Sequence Media Group

Posted By Mark Wahlstrom, Sequence Media Group, Friday, September 12, 2014

The Power of Video for Small Business from Sequence Media on Vimeo.

Be sure to drop by our booth at the ASBA Open House this Thursday, September 18, 2014. We'll teach you how to magnify your message with the power of video, marking and social media. We'd love to meet you at booth # 68! For more information visit: sequencemediagroup.com #ASBAEXPO

Tags:  asbaexpo  content  marketing  SEO  social media  video  video content  video production 

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Study: Organic Search Drives 51% Of Traffic, Social Only 5%

Posted By Arizona Small Business Association, Friday, August 29, 2014

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After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Traffic Sources:

BrightEdge traffic study 

BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.

According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.

The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined.

Web Traffic Sources by Industry:

BrightEdge traffic study by industry

When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry.

Revenue Per Traffic Source by Industry:

BrightEdge traffic study revenue by industry


 

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

 

Author:

Source: searchengineland.com


Tags:  ranking  search  SEO 

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