Print Page   |   Your Cart   |   Sign In
Marketing & Sales
Group HomeGroup Home Blog Home Group Blogs

The Live Video Show w/ Joe Comm

Posted By Gabriel Salcido, Arizona Small Business Association, Tuesday, February 2, 2016

A discussion on the latest live streaming apps and what people can expect in 2016. Join the conversation!

Tags:  blab  content marketing  live streaming  periscope  snapchat 

Share |
PermalinkComments (0)

4 Ways Your Small Business Can Advertise Like the Big Guys

Posted By Michael Arce, Loud Rumor, Wednesday, October 7, 2015

advertise strong.jpg


As a small business, marketing budgets usually aren’t as grandiose as those like Coca Cola, Nike, and so on. But that doesn’t means you can’t advertise like them - we do. So when you use strategic marketing methods, you can get just about the same exposure to your targeted audience as the big guys do. Here’s how:

1 - Retargeting

Retargeting is an awesome way to get previous visitor to your website back on your page. It puts a cookie on people who landed on either your website or one of your landing pages and targets them once they leave. So this way, they’ll start to see your business’ ads on other sites.

Here’s an awesome explanation of how retargeting works and what it is exactly. What’s great about retargeting is that you only go after people who you know are already interested in your services or products. It’s very specific.

2 - Facebook Ads

Facebook is super important for businesses. So if you don’t already have a business profile, that’s your first step. From there, you can use ads to target people in a very niche way. Facebook allows you to specify your audience based on gender, age, location, job title, interests, and SO much more.

For tips on how to do super niche targeting, we’ve got you covered.

3 - YouTube Advertising

Video has taken storm in the marketing world. People love visuals. They’re easy to watch, engaging, and really capture a message. This is one of my favorite advertising options. You definitely get the most bang for your buck with YouTube ads because it really gets your brand out there. And you only have to pay when people either click your ad or watch the entire video!

But, of course, you want your video to capture people’s attention so that they’re driven to learn more about your company. That’s why it’s so important to learn how to make an awesome YouTube ad that converts.

4 - Content Marketing

You’ve probably heard this before: Content is king. And that’s absolutely correct. Content marketing is so important. It helps with SEO, it keeps fresh content on your site, and it attracts so many visitors. Content can include anything material related like blogs, press releases, videos, guides, and so on.

Providing your followers with this valuable information really keeps you top of mind. It also makes you an authority in your industry, meaning people will trust you more and come to you for tips, strategies, and eventually your services or products.

If you have any questions on retargeting, Facebook advertising, YouTube advertising or content marketing, don’t hesitate to comment below. We’ve also got a few more strategies up our sleeve that we’d love to fill you in on - so contact us today! Let’s chat.

Tags:  advertising  content marketing  Facebook  marketing  Online Advertising  online marketing  small business  YouTube 

Share |
PermalinkComments (0)

Make It Pop

Posted By Chuck Trautman, Arizona Marketing Association, Monday, December 15, 2014

TITLE: Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success)

·         Command Attention

·         Showcase Benefits of Products/Services

·         Prove the Benefits

·         Persuade People to Embrace the Benefits

·         Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
  5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something.  Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.


Thanks for reading!

Chuck Trautman

Arizona Marketing Association

(480) 905-5570




Tags:  business development  content marketing  leads  marketing  sales tips  small biz  small business 

Share |
PermalinkComments (0)

Is SEO Still Worth the Effort?

Posted By Arizona Small Business Association, Friday, December 12, 2014

Source:  About:

Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search engine happy. However, SEO isn’t dead and if you focus on what Google is trying to do, you can be successful at helping it find and rank your website.

Originally, the goal of search engines was to index and rank websites so that people looking for information could find it. That started with giving web pages name related to their content as opposed to page1 and page2. Later, meta tags such as titles, keywords and description were suggested to assist search engines in understanding the page. Next, SEO experts recommended headline tags and use of related keywords in the content. And finally, when Google started ranking sites based on the number of incoming and outgoing links a site had, backlink building was encouraged.

The problem was all the scammers and schemers who used these techniques to generate traffic to poor quality sites filled with ads.  These are the sites Google is attempting to eliminate from search so that surfers find the information they’re looking for. It’s a good and noble goal. The problem is that in the effort to clean up the gunk, many quality sites are being penalized, often for infractions that are difficult to fix. For example, websites can’t always control other sites that link to them, and yet Google will penalize a site that has link from a web page Google thinks is unworthy.

So what does this mean for SEO? In the end, the basic rules haven’t changed that much.

1) Content remains king. But instead of any ole content, you’ll do best with quality information that people want to read.

2) Optimizing your site is important. Helping Google understand what each page of your site is about is still necessary. The difference is that you need to focus on words and phrases real people use, not just the words themselves. This is where studying your analytics can help.

3) Backlinks still matter. Google continues to judge you by incoming and outgoing links; however, it’s all about quality not quantity. Instead of links for links sake, Google wants sites to share links that offer useful information. This is probably the biggest challenge with the update because Google may not like the links you provide or the sites that link to you. Further, many sites are giving up and simply adding the no-follow attribute, essentially telling Google not to pay attention to the link. However, this is offset by social media, which is the ultimate in link sharing.

Ultimately, focusing on quality content that people want to share is the key to search engine optimization. At least until the next update…

Tags:  content marketing  marketing  SEO  website traffic 

Share |
PermalinkComments (0)

The Top 14 Content Marketing Trends of 2014

Posted By Arizona Small Business Association, Monday, November 24, 2014
Contributor: Jon Salm, Associate Client Analyst at Millward Brown Digital

2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14:

1. Content marketing is the new norm.

Content Marketing has come a long way since its days as a buzzword. The practice has been embraced by big-name brands, innovative startups, and a few unexpected players. Beyonce’s  self-titled album and complementary set of music videos is an example, and even the White House got in the game with its candid photo galleries. For more best in class examples, check out Kapost’s roundup of the top 50 content marketing brands.


2. (Visual) content is king.

At Visually, we’ve discovered a thing or two (or three) about best practices when it comes to creating compelling content. Time and time again, visual content outperforms others in terms of grabbing attention, persuading consumers, and telling a story. The data doesn’t lie – people recall 80% of what they see and do compared to just 20% of what they read and 10% of what they hear, according to research by Paul Martin Lester of Cal State Fullerton.

The Top 14 Content Marketing Trends of 2014

From The Power of Visual Communication
Image credit: Wyzowl

3. Micro-content makes the most out of visual content.

Hemingway is famous for writing a 6 word novel – “For Sale: Baby shoes. Never worn” – perhaps the world’s first example of micro-content.  Modern micro-content, which is created and optimized for today’s social media platforms, is made to be instantly sharable. However, text-based micro-content like tweets or Hemingway’s ‘novel’ can only go so far. Pairing a bite-sized piece of content with visuals can take micro-content to the next level.

4. Micro-content agencies hit the scene.

Gary Vaynerchuck is betting big on the future of micro-content. His VaynerMedia and GrapeStoryagencies center their business around micro-content, and the recently launched Burst followed suit. GrapeStory has built successful campaigns for Virgin Mobile USA, Aquafina, and GE, and it’s only a matter of time before other brands follow Vaynerchuck’s lead.

5. Publishers are finally getting native advertising right.

When native advertising solutions first appeared on the scene, publishers like The Atlantic failed to strike a balance between sponsored content and taking advantage of consumers, as John Oliver has famously noted. In 2014, however, publishers such as The Onion and Gawker have built best-in-class solutions that have the marketing world abuzz.


6. Real-time marketing swat teams are aiming for the sweet spot.

Oreo’s dunk in the dark tweet set the standard for real time marketing success during the Super Bowl in 2013, and marketers have heavily invested in real time content strategies over the past year. While swat teams of strategists, social media experts, and brand managers huddled in a room can help brands take advantage of big time events, only the best can walk the fine line between ‘eventjacking’ and truly driving lifts.


7. Cross-platform and cross-screen marketing is changing to reflect consumer trends.

As consumers spend more time with their mobile devices, advertisers are shifting their strategies to reflect this trend. In addition to creating mobile-first strategies, some more aggressive brands are taking mobile-only positions. Taco Bell’s recent app-only strategy included going dark on Facebook and Twitter to encourage consumers to download their new mobile app.

8. Big data is old news…Making sense of big data is key.

The term ‘Big Data’ has been quoted and repeated ad nausuem, and it’s as important as ever. But having plenty of data is only half the battle – utilizing this data to derive insight, draw conclusions, and influence strategies is important for companies in every industry. While advertisers use data to inform various strategy decisions, publishers can utilize data to ensure their ad serving strategy reaches consumers who matter most. Vivaki’s new Audience on Demand platform optimizes native advertising buying in real time to help their partners maximize success.

9. Proximity marketing takes hold.

Beacons were utilized for the first time in 2014 and showed huge amounts of upside. Companies such as Signal360 and Swirl offer powerful platforms to take advantage of smart phones’ ample location-based data. Signal360 has partnered with big-time sports teams including University of Michigan Football and the NBA’s Golden State Warriors to enhance the live sports experience.


10. Augmented reality ads don’t feel like ads at all.

Augmented reality ads combine the best in interactive ad technology, micro-content, and personalization. Ikea turned its traditional home furnishing catalog into an addictive video game-like experience for its 2014 edition. The catalog was paired with a smartphone app that allows consumers to see exactly how a piece of furniture would look in their home with the help of augmented reality.

The Top 14 Content Marketing Trends of 2014

The Ikea catalog app allows users to see exactly how furniture will look in their home.
Image credit: Ikea

11. Marketing management platforms take the pain out of content marketing.

Content Marketing can be complicated. Organizing, managing, and analyzing hundreds of pieces of content per week across multiple different mediums can get tricky, but a number of software solutions can ease this pain. Platforms like PercolateNewsCred, and Marketo take the guesswork out of content marketing and centralize all aspects of a marketing strategy in one place.

12. Interactive and custom ad units rule online

Display ads can only work so hard. Estimates put the banner click rate for online banners at less that .1%, but innovative formats can help better engage an audience. As consumers tire of standard flash and display ads, custom ad units and interactive formats help communicate information in more engaging ways. Consider applying the lessons learned from other forms of native advertising and make sure your content both stands out and adds value. Online ads should be an extension of your overall content marketing strategy, perhaps supplying an important or surprising piece of the story you are trying to tell.

13. Personalized content plays to consumers’ vanity.

It’s no secret that playing to consumers’ vanity is a best practice in B2C marketing. Consumers like to be flattered, and if your brand can make consumers break a smile, this can go a long way to establishing long-term loyalty. Coke’s “Share a Coke” campaign did just this and helped right the ship after 11 straight years of soft-drink volume declines.

The Top 14 Content Marketing Trends of 2014


14. Video content marketing

Marketers are investing more in video marketing than ever, and platforms like Vine and Instagram make it easy to create micro-content videos. With 4 out of ever 5 companies producing multiple online videos per month, video content marketing is here to stay. And as with all other aspects of content marketing, measurement is a must. Tools like Visually’s Native Analytics help reveal who is watching your video, where it’s being shared across the web, and how consumers are truly interacting with the content.

Tags:  2014 trends  content marketing  marketing  social media 

Share |
PermalinkComments (0)

Affordable Dental Plans for ASBA Members

Delta Dental of Arizona

2 employees? No problem! We’ve got a dental plan to meet your needs & budget. Click to learn more!




ASBA is the most powerful resource for your business in Arizona. We ensure the tools we offer are valuable and support the growth, education and connections necessary for today’s top business minds.


Enterprise Bank & Trust


Enterprise was founded on the idea of serving the lifetime financial needs of privately held businesses.Today, we continue to empower privately held businesses and also help families to secure their financial futures.



Coffee Connect with ASBA


Date: Held monthly
Time: Click for times based on location


ASBA Speed Networking


Date: Held monthly
Time: Click for times based on location

Have Questions on Health Insurance?

Health Insurance

Do you have questions on plans for Individual, sole proprietor, or group? We can get the answers needed to make sure you find the right plan for you and your employees.


Partner Program


ASBA’s Partner Program delivers your brand throughout Arizona. Share insights, connect with small business and highlight your company’s involvement with the association. Contact Jodi Towns to get started.


Upcoming Event


ASBA is bringing you Health+Plus, an all-inclusive healthcare experience for business owners! We’re getting you in front of healthcare providers, insurance carriers, health and wellness experts, HR, software solutions, telemedicine, and more.


Association Management Software Powered by YourMembership  ::  Legal