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6 Dos and Don'ts of Social Media Marketing

Posted By Karen Cummings, Radiant Marketing, Sunday, December 4, 2016

It can be challenging to navigate the social media waters in the healthcare industry. Despite its challenges, businesses in healthcare have the opportunity to stand out among the rest and communicate with patients to impact their bottom line using social media.

Keep your healthcare social media marketing strategy in check with these 6 Dos and Don’ts:

Do Start Slowly

As tempting as it is to jump right into building your presence on various social media sites, take it slow. Effectively managing social media can take a lot of time. Be sure you have a plan in place and know how you want to best participate.

Don't Be Afraid to Observe

Don’t hesitate to click around and check out how other healthcare organizations are establishing their presence through social media. Take notes on things that seem to be working and consider how you can apply these ideas or strategies to your practice’s needs.

Do Show Personality

You want your patients to know you and like you. Although maintaining a level of professionalism is always important, that doesn't mean you can’t show some personality online! Having a personality that patients and prospects can relate to will help to establish trust and loyalty.

Don't Shy Away From Negative Feedback

Some of the most important words to learn in social media are “I’m Sorry” and “Thank You”. Saying you’re sorry isn't an admission of guilt, but instead empathizing with someone who has had a negative experience in some way. Thank the person for the negative post, tell them you are sorry they had a negative experience, then take your conversation offline. Don’t let your emotions guide your response, and ALWAYS follow up—ignoring a negative post is like hanging up a phone on someone. Showing you can clearly communicate in a timely manner and addressing the negative comment will only turn things into a positive for your practice.

Do Engage With Your Patients and Followers

Another way to build trust and loyalty with your patients and potential patients is by engaging with them. Sounds simple enough but a lot of businesses fall short here. If someone posts on any of your social media platforms, respond and interact! Research shows that most consumers expect a same-day response. The more engagement you are able to bring to your social media presence the better.

Do Listen

Listen to your patients and audience—what keywords are your target audience using? What are they interested in? What common questions do they have? Listening will provide you with valuable information for your social media content and your audience.

Now it’s time for you to amp up your social media marketing efforts!

Tags:  marketing  sales  social media 

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6 Things Influencers Do To Stand Out in Social Media

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, August 25, 2016

Published on inc.com by Founder and CTO, WordStream Larry Kim

Influencers are among the most magical, powerful creatures in social media.

Within specific niches or across large audiences, they have the power to shape how people think about an issue, start important conversations, make businesses stand up and take notice and more.

Outside of having a large following, how do they do it?

How did influencers amass the following they have in the first place?

The ability to stand out in noisy social circles helps influencers build their audience and connect with them over and over again. It keeps them relevant. It keeps them influential.

Here are the X things influencers do to stand out:

1. They’re Super-Connected and Almost Always On

Brand advocates, superfans, loyalists--influencers of all stripes--are hyperconnected to their audience. They have a passion for their topic of choice that means they’re “always on.”

They use multiple devices to ensure they’re connected throughout the day.

Influencers use tools like Topsy, Trackur and Social Mention to find interesting conversations and stay on top of breaking news in their niche and help them manage and schedule content for maximum exposure.

Influencers treat social like their J.O.B. (and sometimes it is). They “get it;” you have to invest time and money in yourself to help you scale if you are going to stay super-connected and become an influencer.

2. They Make Boring/Dry/Otherwise Disinteresting Topics Fascinating

When everyone is saying the same thing, who do you gravitate to? Influencers are the people coming up with a creative take on a topic, saying something different or contrary or funnier, etc.

Take Gretchen Rubin, for example. Rubin is a popular author, blogger and speaker, but then a lot of people write and speak. How is she also one of LinkedIn’s 150 Most Influential People?

For one, while everyone else was writing self-help books, Rubin decided to parody them with her first book, Power Money Fame Sex: A User’s Guide.

See, while everyone else was trying to tell people how to be happy, Rubin decided to take a quirky, self-deprecating and humorous approach.

When she tweets to her 92,000+ followers, they listen and share because she’s not spouting the same old conventional wisdom. Her take is unique and makes something that could be tedious--finding happiness--an adventure in which her social connections can all participate.

3. They Create a Ton of Awesome Content

The killer content top influencers are banging out on a regular basis really helps them stand out in a sea of noise, regardless of the topic.

Influencers are great at creating content that people can’t help but share.

They might do this by way of original research, powerful commentary, sharing a unique take on the news, turning information into stunning visuals, hosting webinars or online chats, or blogging prolifically.

Whatever media they’re using, influencers love to create awesome content and they have mastered techniques that allow them to scale their efforts. This might mean partnering with others to increase their reach and maximize their time, or building a great team around them to assist in their efforts.

There are a lot of people out there with something interesting or brilliant to say. The ones who garner influence, though, are incredibly skilled in how they get their message across to the greatest audience possible.

4. They Know Who You Are & Want You Want

Influencers don’t operate in a vacuum, churning out social updates and content like traditional broadcasters. They know their audience and what you like--in fact, they often know what you’ll like before you do.

Knowing your audience goes far beyond demographics and influencers totally get it. They listen, engage and converse so they can truly understand what drives people. They’re thirsty for audience insights that will help them create that next amazing piece of content, or fuel their next ground breaking research project.

They don’t get bogged down in popular opinion or go with the crowd, because they know you’re looking for something different. They know this because you’re telling them in a thousand different ways, and they’re actually paying attention.

It might be through social media activity and sentiment tracking. It could be through website analytics. It may very well be gleaned through actual conversations with the real people who hang on their every word.

The difference is, they actually care about what would be most useful/helpful/entertaining for you and go from there.

They’re more concerned with what you want to hear than what they want to say.

5. They’re Hip, They’re Happening, They’re Current

And they can’t help but be all of these things, because they are so in tune with the topic on which they’re influential.

They read voraciously. They eat data and facts for breakfast. Influencers eat, sleep and breathe their passion and are always at the forefront of the industry.

When everyone else is talking about what happened this morning, they’re already talking about what’s going to happen tomorrow. And they know what’s going to happen tomorrow because they know just about everything there is to know about what’s already happened, who is working on what, which technologies or developments are on the horizon, and more.

6. They’re Trustworthy

And this is huge, massive... critical! They don’t waste words, publish fluff pieces, tell half-truths or otherwise lead their audience astray.

People elevate others to the level of influencer because they trust them. It’s as simple as that.

It can take years to build that trust and one poorly thought out statement to break it, so influencers are incredibly careful about what they’re putting out to their networks.

They stand out in a sea of noise because time and again, they’ve proven their voice is worth listening to and their advice worth taking.

Tags:  influencers  marketing  social media 

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Creating Right Content for the Right Social Network

Posted By Gabriel Salcido, Arizona Small Business Association, Wednesday, June 8, 2016

Great conversation happens everyday on blab.im. Join the w/ - as they chat about the language each social media platform.

Tags:  facebook  google  linkedin  marketing  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, June 2, 2016

Join the conversation on Blab

Tags:  facebook  instagram  marketing  social media  twitter 

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Morning Social Media Marketing TALK

Posted By Gabriel Salcido, Arizona Small Business Association, Thursday, May 26, 2016

Morning Social Media Marketing TALK from @smexaminer - Join the conversation on the latest in social media marketing.

Tags:  live video  marketing  social media 

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