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New “BIEN” Website Connects Businesses in Arizona, Canada and Mexico

Posted By Julie Armstrong, Arizona Small Business Association, Monday, October 27, 2014

FOR IMMEDIATE RELEASE                                                             


Building an International Economic Network

New “BIEN” Website Connects Businesses in Arizona, Canada and Mexico


PHOENIX (October 15, 2014) ––Businesses looking to improve their bottom line by connecting with others in their trade region have a powerful new tool at their fingertips. On October 21, 2014, the Maricopa Association of Governments (MAG)and its partners will hold a press conference and formal public announcement regarding the launch of, Arizona’s first-of-its-kind website that relies on an extensive database to link businesses in Arizona, Mexico and Canada. The site is available in English and Spanish and will soon be available in French.


“To be globally competitive, businesses need to be able to connect to their supply chain and distribution networks,” said MAG Chair Michael LeVault, mayor of Youngtown. “This website allows companies in Arizona, Mexico and Canada to directly connect with each other using technology instead of travel to broaden their customer base,” he said.


BIEN, which means “good” or “right” in Spanish and French, is an acronym for “Building an International Economic Network.” uses an online platform to connect individual businesses and improve cross-border freight and trade opportunities. When a business provides a profile about its products and services, other businesses can see what is offered and e-mail the business a connection request. Users can search for a like business by distance, industry type, or name.


“There are more than 13,000 businesses in the City of Phoenix alone,” said Phoenix Mayor Greg Stanton, a member of the MAG Economic Development Committee. “The more companies that join BIEN, the more opportunities they will have to make connections to increase business expansion opportunities and generate more revenue. This will encourage economic growth in Arizona, Mexico and Canada.”


BIEN is provided as a public service and is free to join. The goal is for businesses to find ways to collaborate, such as supplying products and services, assisting in cross-border promotion, or sharing ideas and best practices. The ultimate goal is to improve local and regional economies in Arizona, Canada and Mexico, leading to jobs and economic development.


The site has been launched statewide and has already attracted dozens of partners, including the Arizona Commerce Authority, Arizona Department of Transportation, Arizona Mexico Commission, Canada Arizona Business Council, U.S. Commercial Service and other strategic partners, including chambers of commerce, industry groups, and organizations in Canada and Mexico.


“With ever increasing levels of trade and economic integration among NAFTA (North American Free Trade Agreement) countries, the US Commercial Service is proud to partner with MAG and other supporting agencies to promote the BIEN initiative to further this important region of free trade,” said Kristian Richardson, acting director of US Commercial Service in Arizona. “It’s our hope that Arizona-based companies will consider being part of the BIEN network and submit a company profile today.”


The site uses a self-reporting system where businesses of any size can add information about their company and categorize the information by industry. Visitors can find businesses using various search factors.


“We encourage all businesses throughout the state, including southern Arizona, to embrace the new BIEN web tool to network both statewide and globally,” said Regional Transportation Authority Vice Chair and Tucson Mayor Jonathan Rothschild. “The improved connections you can make with this tool will decidedly lead to new business opportunities and new jobs to benefit our state and region. The partners involved are indicative of our interest in advancing this tool to lead to a more robust economy and long-term jobs.”


A French version of the site is imminent.  “The Canada Arizona Business Council is thrilled to see the BIEN project add a French version of the site, which will be received well in Canada,” said Glenn Williamson, CEO and Founder of CABC.


For more information, contact MAG at, or call (602) 254-6300. For media coverage, call Kelly Taft, (602) 615-2086.

Tags:  Arizona  ASBA  ConnectBIEN  Global  MAG  MAG Economic Development  Phoenix 

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