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Jack Lunsford Named President & CEO at the Arizona Small Business Association

Posted By Administration, Wednesday, January 25, 2017


CONTACT: Nicci Latino

(602) 306-4000                                   




Phoenix, Ariz. – After serving as “Interim” for five months Jack Lunsford has been named permanent President and CEO by the Arizona Small Business Association (ASBA). Lunsford is a former ASBA Board member.


“Jack is a visionary thought leader and change agent”, remarked Jason Trujillo, ASBA’s 2017 Board Chair. “There’s no question that Jack’s record as a well-known business, public policy, and community leader throughout the valley and state will greatly benefit ASBA through his outstanding leadership.” 


The federal government defines small business in the U.S. as those businesses having less than 500 employees. That means that 97% of the businesses in Arizona are small businesses, and ASBA represents those businesses as well as major companies.


“We are reshaping and rebuilding ASBA through rebranding to be more relevant for our members and to provide them with more innovative services,” Lunsford said. “We intend to be the voice of small business in Arizona, providing dynamic leadership and advocacy throughout the state.”


Non-profit leadership is a very familiar role for Lunsford, who has served as President & CEO of WESTMARC, the Greater Maricopa Foreign Trade Zone, and the Arizona Community College Coordinating Council. While with WESTMARC he was recognized by The Phoenix Business Journal as one of the Valley’s “50 Powerful People” and one of its “Most Admired CEOs & Top Level Executives”, and he received the ASU West Visionary Award jointly with WESTMARC.


“Jack’s commitment to Arizona’s small businesses, combined with his contagious energy, brings an excitement and attitude to the Board and staff that ASBA hasn’t seen in many years,” noted ASBA Past Chair Nick Petra.


A Phoenix native, Lunsford has more than 40 years’ experience in the private, public, and non-profit sectors. In 2014 he served as Special Assistant for Phoenix Mayor Greg Stanton, supporting him on economic development, education, transportation, healthcare, and homelessness issues. He is also the founding director of the Office of Government Relations and External Affairs for the Maricopa Community Colleges where for 20 years he was the chief policy and political advisor to the Chancellor and Governing Board. 


Lunsford’s honors include being a recipient of the Arizona Capitol Times “Leaders in Public Policy ‘Unsung Hero’ Award and national recognition as the “Marvin D. ‘Swede’ Johnson National Achievement Award for Outstanding State Relations in Higher Education”. He was also named one of the inaugural “West Valley ‘24’ Movers & Shakers” by West Valley Magazine.


Lunsford has twice held elected office:  as Coconino County Assessor (youngest in state history) and as a board member of West-MEC (a Maricopa County JTED school district). He is twice an Arizona banking officer, was a rural Arizona radio station executive, and is a former account executive for Mountain Bell/AT&T. Lunsford remains President of The Lunsford Group, an Arizona small business.



About ASBA

The Arizona Small Business Association (ASBA) is the success engine small business owners depend on to deliver statewide education, mentoring, networking and advocacy that provides forward-thinking entrepreneurs with the resources necessary to grow and evolve in ever-changing marketplace. By bringing thousands of small businesses together, ASBA has created greater value for all members and is proof positive that our mission of supporting small businesses through an active and connected community is working.




If you’d like more information about this topic, or to schedule an interview with Jack Lunsford, please call Nicci Latino at 602.306.4000 or e-mail Nicci at

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Tags:  Arizona  ASBA  CEO  News  Press Release  Small Business 

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ASBA Names Joe Erceg New Southern Arizona Director

Posted By Gabriel Salcido, Arizona Small Business Association, Tuesday, April 21, 2015

Arizona Small Business Association


Joe Erceg has been appointed as Southern Arizona Director of the Arizona Small Business Association (ASBA).  With over 10,000 members, ASBA is the state’s largest trade association and serves the small business community by providing valuable products and services, designing and promoting networking events, advocating for public policy and fostering a positive economic direction powered by entrepreneurism.

After earning a Bachelor of Arts degree from Iowa State University and a brief career with Rockwell International/Collins Avionics in Cedar Rapids, Iowa, Erceg moved to Tucson in 1981 for a position as avionics buyer for Gates Learjet.  He has been an advertising executive and has marketed and managed numerous sports/special events in a professional and volunteer capacity since becoming a partner in Erceg, Sitton & Bratt Advertising in 1982.  In addition to management positions with several local advertising agencies, he has been a senior account manager in magazine (Arizona Trend Magazine), radio (Journal Broadcast Group), television (Raycom) and out-of-home (Clear Channel Outdoor).

He has fostered or served as a board member for a number of major events and organizations in Arizona including the McDonald’s Western Wildcat Classic (a national high school all-star basketball game at McKale Center), Grand Canyon State Games, Pima County Sports Authority, Southern Arizona Sports Development Corporation, Tucson Fiesta Bowl Committee, Hands of Hope, Tucson Ronald McDonald House and Y.A.C.H.T. Club of Tucson (Carondelet St. Joseph’s Hospital’s non-profit support group from 1986 – 2002).

Erceg is an active member of Casas Church in Oro Valley and 4-Tucson.  He is the father of three adult children:  Sean (Salpointe Catholic High School graduate and offensive coordinator for the school’s varsity football team), Alec (M.I.S. graduate from the University of Arizona’s Eller College of Management) and Madison (Pepperdine University graduate in Theater & Media Production).  

Joe can be reached at the ASBA Southern Arizona office at 520-327-0222, or 1022 W. Ina Rd., Tucson, 85704.



ABOUT ASBA: The Arizona Small Business Association is the largest and only statewide association dedicated to serving the needs of small business.  Your Business. Our Expertise.  Together, a Prosperous Arizona.  Learn more at

Tags:  Arizona  asba  press release  sourthern 

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NSBA 2015 Small Business Congress

Posted By Julie Armstrong, Arizona Small Business Association, Friday, January 9, 2015

Mark your calendars for The National Small Business Association’s (NSBA) 2015 Small Business Congress in Phoenix, Arizona Feb. 19-20, 2015. Every two years, NSBA brings together small-business leaders from across the country at the Small Business Congress to discuss and develop a small-business agenda for upcoming session of Congress.

As their regional affiliate the Arizona Small Business Association (ASBA) in coordination with the NSBA will host the Small Business Congress.  This will give attendees a unique opportunity to network and discuss best practices for business growth and engagement, as well as discuss the key policy issues facing small business today.

The event will be held right as the 114th Session of Congress kicks off, following what is sure to be an impactful midterm election.

Throughout the Small Business Congress, attendees will network with some of America’s most active small-business leaders, discuss and debate key small-business issues, and hear from policy insiders on the top issues facing their small business. The event culminates in lively discussions to craft and then vote on the top priorities for NSBA for the upcoming session of Congress.

Don’t miss this opportunity to impact the small-business agenda for the next two years, locally and nationally. 

Interested in exhibit or sponsorship information for the Small Business Congress, contact Julie Armstrong at 602-306-4000 or

Click here for details.

Tags:  ASBA  NSBA  small biz  small business  small business congress 

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2015 ASBA Annual Meeting - Featuring Retired NBA Superstar Joe Courtney

Posted By Julie Armstrong, Arizona Small Business Association, Monday, December 29, 2014
Join us on Thursday, January 15, 2015 from 8:00am - 10:00am for ASBA's Annual Meeting with special guest retired NBA superstar Joe Courtney, Author and speaker spreading his message about living life above and beyond the rim. Joe Courtney will share the keys he and other successful people have used in order to break through barriers and achieve success above the limits. 


Attend the Annual Meeting to find out what the largest and only association dedicated to serving small businesses has been doing to support the Arizona economy and the small business community as a whole and how it impacts your small business. Discover pending legislation that could impact your business, network with other members, meet ASBA board members and key partners and learn about exciting new initiatives to grow your business.


The Meeting will be held at the National Bank of Arizona Conference Center 6001 N. 24th St. Phoenix, Arizona  85016.  For more information on registering or hosting a table, please contact Julie Armstrong at 602-306-4000 or  Space is limited, call today!

Tags:  Annual Meeting  Arizona Business  ASBA  asbanews  Joe Courtney  small business  ThinkSmallBiz 

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New “BIEN” Website Connects Businesses in Arizona, Canada and Mexico

Posted By Julie Armstrong, Arizona Small Business Association, Monday, October 27, 2014

FOR IMMEDIATE RELEASE                                                             


Building an International Economic Network

New “BIEN” Website Connects Businesses in Arizona, Canada and Mexico


PHOENIX (October 15, 2014) ––Businesses looking to improve their bottom line by connecting with others in their trade region have a powerful new tool at their fingertips. On October 21, 2014, the Maricopa Association of Governments (MAG)and its partners will hold a press conference and formal public announcement regarding the launch of, Arizona’s first-of-its-kind website that relies on an extensive database to link businesses in Arizona, Mexico and Canada. The site is available in English and Spanish and will soon be available in French.


“To be globally competitive, businesses need to be able to connect to their supply chain and distribution networks,” said MAG Chair Michael LeVault, mayor of Youngtown. “This website allows companies in Arizona, Mexico and Canada to directly connect with each other using technology instead of travel to broaden their customer base,” he said.


BIEN, which means “good” or “right” in Spanish and French, is an acronym for “Building an International Economic Network.” uses an online platform to connect individual businesses and improve cross-border freight and trade opportunities. When a business provides a profile about its products and services, other businesses can see what is offered and e-mail the business a connection request. Users can search for a like business by distance, industry type, or name.


“There are more than 13,000 businesses in the City of Phoenix alone,” said Phoenix Mayor Greg Stanton, a member of the MAG Economic Development Committee. “The more companies that join BIEN, the more opportunities they will have to make connections to increase business expansion opportunities and generate more revenue. This will encourage economic growth in Arizona, Mexico and Canada.”


BIEN is provided as a public service and is free to join. The goal is for businesses to find ways to collaborate, such as supplying products and services, assisting in cross-border promotion, or sharing ideas and best practices. The ultimate goal is to improve local and regional economies in Arizona, Canada and Mexico, leading to jobs and economic development.


The site has been launched statewide and has already attracted dozens of partners, including the Arizona Commerce Authority, Arizona Department of Transportation, Arizona Mexico Commission, Canada Arizona Business Council, U.S. Commercial Service and other strategic partners, including chambers of commerce, industry groups, and organizations in Canada and Mexico.


“With ever increasing levels of trade and economic integration among NAFTA (North American Free Trade Agreement) countries, the US Commercial Service is proud to partner with MAG and other supporting agencies to promote the BIEN initiative to further this important region of free trade,” said Kristian Richardson, acting director of US Commercial Service in Arizona. “It’s our hope that Arizona-based companies will consider being part of the BIEN network and submit a company profile today.”


The site uses a self-reporting system where businesses of any size can add information about their company and categorize the information by industry. Visitors can find businesses using various search factors.


“We encourage all businesses throughout the state, including southern Arizona, to embrace the new BIEN web tool to network both statewide and globally,” said Regional Transportation Authority Vice Chair and Tucson Mayor Jonathan Rothschild. “The improved connections you can make with this tool will decidedly lead to new business opportunities and new jobs to benefit our state and region. The partners involved are indicative of our interest in advancing this tool to lead to a more robust economy and long-term jobs.”


A French version of the site is imminent.  “The Canada Arizona Business Council is thrilled to see the BIEN project add a French version of the site, which will be received well in Canada,” said Glenn Williamson, CEO and Founder of CABC.


For more information, contact MAG at, or call (602) 254-6300. For media coverage, call Kelly Taft, (602) 615-2086.

Tags:  Arizona  ASBA  ConnectBIEN  Global  MAG  MAG Economic Development  Phoenix 

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