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The Business Growth Cheat Sheet: 5 Ways to Develop Your Revenue Potential
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When: Tuesday, June 5, 2018
11:30 AM - 1:00 PM
Where: Arizona Small Business Association
4600 E. Washington St.
Ste. 341
Phoenix 85034
Contact: Nancy Shulby

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Tuesday, June 5th | 11:30am - 1:00pm

Every day, there seems to be a new way to grow your business. A new method. A new tool. A new tactic. Out of all the different resources and strategies out there, how do you know what really works? How can you discern the gems from the noise? Join us to learn and understand the 5 fundamental elements that are essential to realize the true revenue potential of your business. Many of the "grow-your-business" models, strategies and methods use these elements, so rise above the noise and learn the essential ways to successfully increase your long-term revenue potential. 

Key Takeaways: 
> Understand the 5 essential elements of successful revenue growth action plans
> Learn how to you can identify what your business truly needs in order to grow successfully
> Learn how testing is key to maintaining your 'edge'
> Determine how personalization and mass customization can work for you 
> Understand, recognize, stop and prevent value leakage

The Instructor: 
Over the course of his 30+ years in the consulting and marketing world, Bill Shulby has acted as a senior leader and corporate executive to design and lead large-scale project teams at Ernst & Young, Cigna and Accenture that change how organizations do business. Bill has worked with many of the leading Fortune 500 companies such as American Express, USAA, Mercedes Benz to revolutionize how business units create and manage customer relationships, retain existing accounts and develop products that fit the customer needs. 

In addition to his extensive experience in the corporate realm, Bill also served as a Professor of the Practice in the Kenan Flagler Business School at the University of North Carolina at Chapel Hill where he taught Product Management. 

Bill now brings his corporate expertise to the startups and small and medium businesses in his capacity as the Co-Founder and Chief Strategy and Analytics Officer of Roadmap Diagnostics, a provider of sales diagnostics and data driven enablement and optimization services.




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