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Brand Day: Small Business Marketing Summit 2018
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Brand Day: Small Business Marketing Summit 2018

When: Friday, June 22, 2018
2:00 PM - 5:30 PM
Where: GoDaddy Headquarters
14455 North Hayden Road
Scottsdale 85260
Contact: Ashley Vizzerra

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Co-Hosted by GoDaddy

Friday, June 22nd | 2:00pm - 5:30pm

Happy Hour 5:30pm


Brand Day covers everything from advertising and PR to promotions and sales, this event will deepen and strengthen your knowledge of marketing, and equip you with the tools you need to keep the heart of your business beating (a.k.a. Your brand!).

You’ll leave this event with the confidence and skills to market your brand and build your business like never before.


Registration is now closed! Tickets will be available for $35 at the door.


Brand Day Topics

Nathan Folmar, The Small Business Success Method

Todd Vigil, The Road to 100% Digital Marketing

Blanca Esparza-Pap, The Power of Conveying a Unified Brand Identity

Panel Discussion: Game-Changing Strategies & The Future of Marketing


Check out our speakers!


Issac Irvine, Manager of Employee Advocacy and Personal Brand, GoDaddy


Ashley LaRae Sampson, Founder & Consultant, MIND STYLE SOUL: A Transformative Studio


Ashley LaRae Sampson began her professional career as an Image Consultant for superstars such as Jay-Z, Kanye West, Keyshia Cole and The Dream and personal styling for athletes and professional businesspersons. After transitioning into creative branding and conscious consulting, Ashley also spent 3 years as the Director of Community Relations for The Art Institute of Phoenix before launching MIND STYLE SOUL: a transformative studio focused on branding, image and mindfulness in Tempe, AZ.


Nathan Folmar, Regional Partner Manager, Infusionsoft


Nathan found Infusionsoft while helping another startup get off the ground, and was so inspired by the mission to help small businesses succeed that he joined the company in February 2014. Not only was he Top Producer, Nathan became an expert in Lifecycle Marketing and was instrumental in the creation, development and deployment of the Small Business Success Method. Nathan’s native genius is in helping small businesses create scalable and repeatable processes by learning to be great at the fundamentals (it worked for Michael Jordan). Nathan is also a US Army vet and is the very proud parent of two.


Todd Vigil, Chief Marketing Officer, Phoenix Symphony


Todd Vigil is the CMO for The Phoenix Symphony. He oversees $7 million dollars in ticket sales and earned revenue for Arizona’s largest performing arts organization. Todd has led the shift in strategy and significant investment in digital marketing, database utilization, and dynamic pricing to maximize sales and marketing initiatives.


Blanca Esparza-Pap, Director of Marketing, Arizona's Family


Blanca Esparza Pap is the Marketing Director for Arizona’s Family. In this role, she manages the short and long-term marketing strategy for 3TV, CBS 5 and Esparza Pap is charged with looking for new innovative ways to promote the station’s products on-air, online, on social and in off-air advertising as well as creating and utilizing key partnerships to drive the brand.


Jenny Poon, CEO & Founder, CO+HOOTS


Jenny Poon is the CEO and founder of CO+HOOTS Coworking.Ranked #4 coworking space in the nation by, CO+HOOTS

currently houses 280+ scaling entrepreneurs and small businessesand has been an integral role in creating hundreds of jobs locally.

She speaks regularly on the innovation economy and works with local government to build vibrant and equitable cities. 


Bill Backus, Principal CBO, Backus Agency


Bill started his career at 17 with Bromely Communications in San Antonio; working on accounts such as Folger's Coffee, Delta Airlines and Coors Light. He's since has collaborated on various brand projects with DreamWorks SKG, Universal Pictures, Sony Pictures, as well as rebranding ASBA back in 2007.




Interested in becoming a Brand Day Partner?
Contact Ryan Reyes at or 602-306-4000

Affordable Dental Plans for ASBA Members

Delta Dental of Arizona

2 employees? No problem! We’ve got a dental plan to meet your needs & budget. Click to learn more!


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NPS gives back 20% to ASBA 


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Whether it's a small classroom or for 50+ ASBA has a space for you! Click to learn more on how you can rent our Business Education Center (BEC).



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Health Insurance

Do you have questions on plans for Individual, sole proprietor, or group? We can get the answers needed to make sure you find the right plan for you and your employees.

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Speakers Forum

Speakers Form

ASBA is on the cutting-edge of what is happening right now in the business community. We are looking for dynamic speakers to present inspiring and relevant content at future events. If you or someone you know is experienced capturing a crowd and delivering insightful information on sales, marketing, HR, finances, or other topics we invite you to share your knowledge and apply today. We are your partner in business.


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