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Competitive Intelligence: Harnessing CI for Maximum Value in Your Company
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10/2/2018
When: Tuesday, October 2, 2018
8:00 AM - 11:30 AM
Where: ASBA Business Education Center
4600 E. Washington St.
Ste. 341
Phoenix 85034
Contact: Keely Nelson
314-512-7187

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Tuesday, October 2nd | 8:00am - 11:30am

Competitive intelligence is an essential component of your business strategy. Actionable information about products, customers and competitors is critical for making decisions on how you go to market. 

1. Gain real world techniques for defining, gathering, analyzing and distributing actionable information about your competitors
2. Understand signals and industry threats to identify disruptive innovation opportunities
3. Create a win/loss interviewing process and develop a competitive battlecard

Instructor:
Karen Loiterstein
Senior Vice President, Marketing, Enterprise Bank & Trust


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