Print Page   |   Your Cart   |   Sign In
How to Clarify Your Brand Story to Amplify Your Impact and Simplify Your Life
Tell a Friend About This EventTell a Friend

When: Thursday, August 22, 2019 - Wednesday, September 11, 2019
11:30 AM - 1:00 PM
Where: The Newton
300 W Camelback Rd.
Phoenix, Arizona  85013
United States
Contact: Anna Brice

« Go to Upcoming Event List  

Thursday, August 22nd |11:30am - 1:30pm

As a marketer, you have important messages to communicate and they’re critical to converting customers. But chances are you are not being heard unless you are telling a story. Learn three proven narrative frameworks to rise above the noise, connect with audiences, and move people to action.

With so much noise and distraction in today’s world, telling the best brand story to differentiate yourself and your company will make all the difference between success and failure.

Experience how your Homo sapiens mind snaps to attention when told a story
Learn the And, But & Therefore foundational narrative framework to focus every message
Apply the 5 primal elements of storytelling to create big impact with your short stories
Explore the Story Cycle System™ to craft your brand story strategy
Excel through the stories you tell
Reserve Your Spot Today - American Marketing Association Phoenix 


ASBA Rate: Contact Emma at for Discount Code

AMA Member: $25

Non-Member: $45

Student: $20

AIGA/ANA/AZIMA/AAF Phoenix Members: $25

Speaker Bio:
Park Howell has been in advertising for 30+ years, has run his own agency for 20 years, and has been
steeped in story marketing for the past 10 years. He is the founder of the Business of Story, a proven
platform based on his 10-step Story Cycle System™ to help leaders of purpose-driven brands clarify their
stories to amplify their impact and simplify their lives.

His popular weekly podcast features authors, screenwriters, makers, content marketers and brand
raconteurs who share storytelling tips and techniques to help listeners craft and tell compelling stories
that sell. His show is ranked among the 10% of the most downloaded podcasts in the world.

He also created and taught the communications curriculum for the Executive Master’s for Sustainability
Leadership program at Arizona State University. His storytelling course helps international executives
advance their social initiatives further, faster through the power of story.

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of
Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in
Arizona by the Phoenix Chamber of Commerce.

Park now consults, teaches, coaches and speaks to businesses around the world. He has guided
hundreds of brands and grown thousands of leaders and their people in such organizations as Hilton,
Cummins, American Express, Philips, KPNG, Visit California, Walgreens and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music
composition and theory to help people excel through the stories they tell.




Join @Zoho at the AC Biltmore Hotel on 11/22

Zoho One

Free seminar on business optimization! Join the Zoho team on November 22nd at the AC Biltmore Hotel for a half-day of learning and fun. Their experts will discuss how you can manage your sales, marketing, support, finance, and more all with one comprehensive platform. They'll also discuss tips and tricks and best practices to automate processes and help you optimize your business.




ASBA is the most powerful resource for your business in Arizona. We ensure the tools we offer are valuable and support the growth, education and connections necessary for today’s top business minds.


Enterprise Bank & Trust


Enterprise was founded on the idea of serving the lifetime financial needs of privately held businesses.Today, we continue to empower privately held businesses and also help families to secure their financial futures.



Coffee Connect with ASBA


Date: Held monthly
Time: Click for times based on location


ASBA Speed Networking


Date: Held monthly
Time: Click for times based on location

Have Questions on Health Insurance?

Health Insurance

Do you have questions on plans for Individual, sole proprietor, or group? We can get the answers needed to make sure you find the right plan for you and your employees.


Partner Program


ASBA’s Partner Program delivers your brand throughout Arizona. Share insights, connect with small business and highlight your company’s involvement with the association. Contact Jodi Towns to get started.


Upcoming Event


ASBA is bringing you Health+Plus, an all-inclusive healthcare experience for business owners! We’re getting you in front of healthcare providers, insurance carriers, health and wellness experts, HR, software solutions, telemedicine, and more.


Association Management Software Powered by YourMembership  ::  Legal