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Social Media Community Manager Intensive
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10/6/2011 to 10/27/2011
When: Tuesdays, Oct 6 - Oct 27
8am - 9:30am
Where: MCM Office
9237 E. Via De Ventura, Suite 115
Scottsdale, Arizona  85258
United States
Contact: Lauren Pfingstag

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Social Media Community Manager Intensive

Many businesses find that creating an in-house Social Media Community Manager is more practical and cost-effective for their needs than working with an agency. But throwing an inexperienced employee into social media is like throwing them to the wolves- let us train your Social Media Community Manager for success!

This employee is on the front line of communication, it is crucial that he or she understand-

  • intro to social media concepts, strategy basics
  • how to determine which platforms to use and why
  • brand championing
  • managing conflict and negative reviews/comments, the 2 things to NEVER discuss in social media
  • how to measure performance/ROI and achieve corporate objectives
  • how to grow a community
  • the fine balance between social engagement and offering soft marketing messages

Use special promotional code ASBA to receive a discount on registration.



This class is a total of 3 weeks for the Community Manager (beginning Oct 6) and one week for the Executive/Manager/Owner who oversees this position on Oct 27, all are 8am to 9:30am.

The Executive Overview will include what your Social Media Community Manager has learned, what to look for in hiring additional social media employees, expectations for and how to manage this position. Takeaway includes a template for developing social media guidelines for employee use.

  • To inquire about volume discounts for 5 or more attendees, custom curriculum, or classes on-site at your location, please email Lauren Pfingstag at Lauren@mcmaz.com or call at 480-374-5343.

  • There are no refunds, but you may send someone in your place.

  • Handouts and screenshots will be provided, but attendees are strongly encouraged to bring laptops for a hands on experience. Free wi-fi will be provided.

  • *Please note that classes may be rescheduled if there are less than 5 registered attendees.


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