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How 2 Sell in a Competitive Market
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Part of the full-day AZ Small Business Conference - How are you selling in today's competitive market? We all have some sort of competition (even if it's other purchase decisions that are competing for the same funds). We will discuss how to understand and communicate the numerous value components that your product or service contains, and how they impact  what is most important to your customer. Are you and your team focused on the price of your solution, or are you proposing a solution that...

5/16/2013
When: Thursday, May 16
1:30pm - 2:15pm
Where: The Phoenician
6000 East Camelback Road
Scottsdale, Arizona  85251
United States
Contact: AZ Small Business Conference

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This workshop is part of a breakout series during the full-day AZ Small Business Conference. Click here to view a full list of events for the day.


How are you selling in today's competitive market? We all have some sort of competition (even if it's other purchase decisions that are competing for the same funds). We will discuss how to understand and communicate the numerous value components that your product or service contains, and how they impact what is most important to your customer. Are you and your team focused on the price of your solution, or are you proposing a solution that incorporates the highest degree of total value to your customer? In addition to creating and communicating your total value, we also discuss how to leverage and differentiate yourself (and your company) by focusing on your Unique Sales Proposition.

Register for all the breakout sessions for one low cost. Click here for details!

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Speakers Form

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ASBA is on the cutting-edge of what is happening right now in the business community. We are looking for dynamic speakers to present inspiring and relevant content at future events. If you or someone you know is experienced capturing a crowd and delivering insightful information on sales, marketing, HR, finances, or other topics we invite you to share your knowledge and apply today. We are your partner in business.

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