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Harvard Business Series: Secret Recipes: The Power of Culture in an Experience Economy
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Why did Southwest Airlines model for low-cost air travel thrive while similar models for United Airlines and Delta Airlines fail? According to the author, it comes down to company culture, which is almost impossible to copy. The author defines culture as “the things that people in an organization do without thinking; often because of a precedent set by management”.

7/29/2014
When: Tuesday, July 29
8:30AM - 11:30AM
Where: MSEC
7975 N. Hayden Road
Suite D-280
Scottsdale, Arizona  85258
Contact: Lorie Lynn Solinski
602-955-7558

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Why did Southwest Airlines model for low-cost air travel thrive while similar models for United Airlines and Delta Airlines fail? According to the author, it comes down to company culture, which is almost impossible to copy. The author defines culture as “the things that people in an organization do without thinking; often because of a precedent set by management”. As he shows, the roots of culture go very deep, and they lead companies like Southwest, Costco, and IBM to the top of their industries.

Cost: $75

*Strategic Business Credit

Contact Lorie Lynn at lsolinski@msec.org or call 602.955.7558 to register


Event Link: https://www.msec.org/catalog/Pages/SPEC559v.aspx

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