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The Customer Journey: How An Owned Audience Can Transform Your Business
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3/14/2019
When: Thursday, March 14, 2019
3:00 PM - 5:00 PM
Where: Fleming’s Prime Steakhouse & Wine Bar
6333 North Scottsdale Road
Scottsdale, Arizona  85250
United States

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Thursday, March 14th | 3:00pm - 5:00pm


When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy.

According to Google, on average, your audience completes 68% of their buying decision before contacting any organization.  How do you produce the right content and promote it at the right time and place to lead customers through their journey toward making a purchase decision – and all the while, capturing your audience’s information to become what’s referred to as an “owned audience”?

 

Join Mike Huber, co-author of the new book, The Customer Journey: How an Owned Audience Can Transform Your Business as he walks through each stage and explains what tactics and channels can move your prospects through the journey toward becoming loyal advocates of your brand and how to leverage your content to motivate them to trade their personal information to become part of your owned audience.

 

You’ll learn:

  • How the Internet has changed the way people buy products/services
  • Why it’s so important to have a documented, written digital strategy
  • Why it’s vital to create content that resonates with your audience at each stage of the customer journey
  • How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search
  • How Hub & Spoke content marketing can help you build an audience that you own, not rent, so you can reach them at the time and place of your choosing, becoming one of your company’s biggest assets

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